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Business Website and Children Clothing - Research Paper Example

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Introduction Starting and running a successful e-business is a process which requires concerted efforts in order achieve the desired goals. There are mainly eight steps that need to be carefully implemented in order to be successful in this business venture…
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Business Website and Children Clothing
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Business Website and Children Clothing

Download file to see previous pages... The paper will also deal with issues related to the questions of how to buy a domain, how to trademark and protect logo. Step 1 Identify the problem that needs to be solved or opportunity that needs to be developed Essentially, any new business venture is mainly aimed at recognizing and creating an opportunity in the market (Nieman, 2003. In this case, the internet has brought about an opportunity that can makes it possible to market any product since it is a widely used channel of communication during the contemporary period given that it can reach a lot of people from different geographical locations. In terms of clothing, it can be seen that there are no large chain stores in different regions that specialize in selling baby/kids/children clothes. These products can be found in large conventional clothing shops that also sell clothes for adults. Therefore, it can be seen that there is a gap which exists in the market in terms of marketing and selling children’s clothes since some of the consumer needs that are not adequately satisfied. In order to solve this problem, it is wise to start an e-business website that specializes in selling children’s clothes. This strategy is likely to be very effective in filling the gap that has been identified in this case. In other words, this business venture is likely to add value in the market if the following factors are carefully taken into consideration. Product identified and clearly defined- an assortment of children’s clothing would be sold online. The new e-business venture will specialize in selling these products to different customers in different areas. All business can be carried through the use of the internet and the products purchased can be delivered to the customers. Reason for product- there is a gap in the market where it can be seen that there are few actors in this sector who specialize in selling products that are specifically meant for children. Children’s clothes are often found in conventional clothing shops and this business is likely to be very convenient to many shoppers since they can get exactly what they would be looking for. STEP 2: Select a general topic area related to the problem or opportunity to research The general topic related to the problem or opportunity identified is concerned about the aspect of how to start a business. In this case, an opportunity has arisen and it can be seen that starting an online business to sell children’s clothes can be the best solution to address this issue. According to the Wall Street Journal (2012), there are different steps that ought to be taken into consideration when starting up a business. Starting a new business venture requires proper preparation and an entrepreneur should first decide if he or she is suitable to run that kind of business. This is very important since starting a business venture is not an overnight event. Entrepreneurship is about identifying opportunities that exist in the market and then measure are put in place in order to utilize the opportunity that exists at that particular moment in the market. The other important element to consider is about how to register a trademark for a company name. This element is very important since it helps to distinguish one company from the other. Whilst there are many companies that specialize in offering different products, they must be distinguished. According to the Wall Street Journal, this process can be done online and the company can also get the legal ...Download file to see next pagesRead More
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