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The Reflective Practitioner - Essay Example

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Table of Contents The Birth of Facebook The Internet, along with unbelievable advances in technology, has infiltrated the lives of most everyone in the world. From shopping and dating to even attending church services, for many, the World Wide Web has become a lifestyle…
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The Reflective Practitioner
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Download file to see previous pages Since its debut, the social site has grown exponentially, becoming the model for many other social sites. A week after the billion dollar winner was released; three other Harvard students proclaimed thefacebook.com was a joint venture. However, by then, the ingenious internet site could not be detonated. FaceBook had become one of the largest social media sites in the world. By 2010, the site traffic was in the millions and still growing (Carlson, 2010). The United States courts would have to decide who had a right to rake in the huge profits. Until Facebook, the most sophisticated social websites were chat rooms running blogs in real time. The only personal space for users was an inbox and a small picture profile. Zuckerberg introduced a ‘wall’ concept, where users were represented in a much larger space. News feeds were added to traditional inboxes and favorites links. As the concept grew socially, naturally, businesses began to take notice. The extra room made it possible for businesses to build virtual billboards. Today, businesses capitalize on the massive connections obtained through a Facebook business page. If a 24 hour connection to billions of people around the world will build your business; climb aboard and build a Facebook business page, too. 1. Facebook for Small Business At least one billion people log on and interact through FaceBook, every day, all day, over the world. That’s over one billion reasons why your business should have a Facebook page. Everyone from recording artists to cooking gurus have packed up and moved into the world’s largest Internet community. The website continues to grow exponentially, connecting people and businesses. Even non-profit organizations have jumped on board to gain more exposure. Retailers of both products and services instantly become global by obtaining a website address and providing product, service, and contact information. In 2010, FaceBook launched the Small Business Saturday Facebook page, which pronounces the first Saturday following Thanksgiving as a special day for shoppers. Partnering with Twitter and American Express, the application was developed to draw shoppers and to polish small businesses with awesome applications and tools designed for eCommerce. The occasion is to encourage ‘small shopping’. Today, the the Small Business Saturday Page has received almost 3 million ‘likes’. Although nothing can guarantee 100% success or increased activity consistently for a long period of time, a FaceBook business page comes pretty close. Smart entrepreneurs know that capitalizing on massive Internet traffic and superior marketing tools is a formula for success. When you register your small business with FaceBook, the high traffic is already established and marketing tools are already in place to guide you. And the beauty of the entire concept is: it’s free. 2. Setting up Your Business Page Resist the urge to hire a contractor to build your Page. Building it yourself is simple and will reflect your personality, rather than that of a contractor. FaceBook Pages may be embedded with photos, videos, flash presentations and graphs, and direct links to other sites. Much like building a traditional web site, Facebook software and the help centre provide steps to build a business page that will grab the interest of many (FB, 2012). You may always revise your Page by omitting or adding items to improve appearance and make it more practical. As your business changes, so will ...Download file to see next pagesRead More
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