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Report-Tour Down Under - Research Paper Example

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Running head: TOUR DOWN UNDER 23rd August 2013 Table of Contents 1.0 Introduction 3 2.0 Impacts on spectators (locals & visitors) 3 3.0 Impacts on participants 4 4.0 Teams that took place in 2012 and 2013 4 5.0 Impact on professional cyclists 6 6.0 Impacts on host communities (suppliers, local businesses, local community members) 7 7.0 Impacts on sponsors and partners (Government) 8 8.0 Impacts on media 9 9.0 Impacts on co-workers 10 10.0 Use of Tour Down Under to attract more tourists to South Australia 10 11.0 Conclusion 11 1.0 Introduction Tourism is one of the major drivers of global economy…
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Research report-Tour Down Under
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Download file to see previous pages Some of the notable events include AFL Grand Final, Clipsal and Tour Down Under. Based on its popularity among Australians and foreigners, Tour Down Under has been recognized as a major sport tourism event. Tour Down Under (TDU) is a cycling event held in South Australia. Based on its popularity in the country and across the globe, TDU attracts large numbers of tourists thus having a positive implication for the South Australia economy as well as social and cultural aspects of the region. Being held in January each year, the event has continued to attract a large number of participants thus making it act as a major source of tourism attraction. To the residents of Australia, TDU is not only seen as a sporting activity but also as a charity and international event that greatly benefit local people and the government (Hall, 1992). This paper seeks to evaluate the impact of the Tour Down Under on different stakeholders. In addition, the paper will discuss a strategy of using the event to attract more tourists to South Australia. ...
For instance in 2011 and 2013, 782,300 and 760,400 spectators respectively experienced the Tour Down Under. Due to the large number of spectators who come from various countries, the event was recognized by the Qantas Australia Tourism Awards in 2011 and 2012 as the best festival event. In order to attract more spectators, the Australia government in collaboration with Mike Turtur, the Tour Down Under directors, undertakes extensive promotion strategies. For example, in 2013 event the organizers held that when the Tour Down Under would hit the Adelaide Hills all the spectators would experience a European-style treat (John, 2013). In this way, the event has benefited from a strong loyalty from the spectators thus making it more popular. A notable aspect of the spectators is the creation of festival atmosphere by creating strong friendship with the visitors thus leading to visitor satisfaction. 3.0 Impacts on participants Tour Down Under participants include all 19 UCI WorldTour. Once the teams are ready, they join the Australian National UniSA team thus forming the Australian National UniSA team. Each team consists of seven riders (Gammon and Robinson, 2003). One of the major factors that enable the event to attract a large number of participants as well as spectators is the visual attributes of the landscape within which the event is held. The natural environment, the scenic vineyard and the sea, make the event provide a strong experience to the participants (Gibson and Heather, 1998). Some of the major regions that make up the tour include Barossa, Clare Valley, urban circuits, Saddleworth, Norwood and Hahndorf among other towns. Tour Down Under invites the winners of each year to join other ...Download file to see next pagesRead More
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