Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

How does the promotion strategy effect the customer purchase

7 pages (1750 words) , Download 3 , Literature review

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The purpose of this study is to determine the impact of sales promotion on consumer behavior in the area of marketing of financial services and to detect the factors which have impact on consumer behavior.... .... ... ... The paper emphasized upon the personalized online promotions and its impact on consumers' buying behavior....

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How Good is Good To Great

7 pages (1750 words) , Download 2 , Essay

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The research investigates the effectiveness of the book 'Good to Great: Why Some Companies Make the Leap.... ... ... and Others Don't'.... In doing this, the research investigates the rationale of the philosophies the author uses coupled with the applications of the philosophies.... ... ... ... This study will present a critical analysis of the 'Good to Great: Why Some Companies Make the Leap....

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Foundations of Global Business

9 pages (2250 words) , Download 2 , Coursework

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According to the current paper, starting a new business usually requires a detailed analysis so as to establish the viability of a business.... This is, therefore, the reason for this essay as industry analysis and marketing mix have been discussed in details.... ... ... ... Male grooming, shaving in a particular is one of the businesses that is giving high returns, this is due to the fact that men have to shave their hair so that they can be smart....

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Business Plan Project for a Security Guard Company SecureIT

9 pages (2459 words) , Download 2 , Case Study

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The author of the paper "Business Plan Project for a Security Guard Company SecureIT" will begin with the statement that the company SecureIT is a company formed as a partnership between two friends Mr.... Don Lawson and Mr.... Luther Graves each with a different experience in a different field.... ...

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A Conceptual Framework of Alliance Failure

2 pages (596 words) , Download 4 , Essay

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The author of the essay "A Conceptual Framework of Alliance Failure" states that As it is well known, global marketing strategy involves the marketing of products on a large scale all over the world.... It is my dream to be a part of the global culture and contribute immensely to the cohesion.... ....

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Plan for auto company

2 pages (500 words) , Download 2 , Essay

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Pollution Solution has developed a special filter that will significantly reduce the air pollution that emanates from driving motor vehicles that releases green house gases.... This product will ensure that the motor vehicles that are driven in the United States do not pollute the.... ... ... This product has been developed for American drivers who have noted that the usage of motor vehicles have had a negative impact on the environment....

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The Brand Strategy

2 pages (500 words) , Download 3 , Case Study

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The paper "The Brand Strategy" describes that forming Brand strategy is never the same in all products; it differs with the kind of product that one wants to market.... Developing a brand strategy is a top town approach that is determined by a marketing strategy.... .... ... ... There are a number of methods of brand strategy that can be used, branding by thinking involves centralized planning and is the best in bigger companies with a range of products....

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Looks.com:A Grey Issue

2 pages (500 words) , Download 3 , Assignment

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This practice, which entails trading one product at multifarious rates in dissimilar markets, did not contravene the existing laws on a.... ... ... Nevertheless, the exchange of products between markets in various parts of the world was normally conducted in a way that was in breach of the rules and regulations governing trade....

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Zara Digital Strategy

2 pages (500 words) , Download 9 , Assignment

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Out of all these, the one which is rather outstanding in terms of primary importance is to do with marketing.... A company or organization has to adapt a good marketing strategy for the purpose of ensuring that.... ... ... A good marketing plan will also ensure that the revenue which is achieved by the company is also good....

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Employing of Geographic Information Systems at Sperry Van Ness Company

2 pages (607 words) , Download 5 , Case Study

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The author of the paper "Employing of Geographic Information Systems at Sperry Van Ness Company" will begin with the statement that Sperry Van Ness was having troubles with managing the expenses of advisors as well as marketing its products to the clients (Pick, 2008).... .... ... ... At Sperry Van Ness Company the advisors' role doubled as being both as the firm's representatives and its buyers or sellers....

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Statistical Problem

2 pages (500 words) , Download 8 , Speech or Presentation

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Because of the high dollar values involved, especially the possibility of a $100,000 loss, the marketing vice president has expressed some concern about the use of the expected value approach.... As a consequence, if a utility analysis is performed, what is the appropriate.... ... ... The appropriate lottery or gamble to assess the utility of the profit projections is to take a risk of marketing the product or avoid the risk by not marketing the product....

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Fashion Institute of Design and Merchandise

1 pages (250 words) , Download 13 , Scholarship Essay

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The paper 'Fashion Institute of Design and Merchandise' focuses on Fashion Institute of Design and Merchandise which is an organization which excels in the field of teaching and has always produced individuals with the perfect skills and education that is required in their respective field.... ... ...

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PhD Topic: managerial decision making - Ocerlapping Aspects of Decisions

2 pages (500 words) , Download 2 , Assignment

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For example, if an organization such as Coca Cola were to merge with Pepsi, the structural form of the resultant merger would create an overlap especially.... ... ... Coca Cola's marketing manager could make a decision to change the marketing strategy that the company has been using causing Pepsi's marketing manager to consider expanding the marketing budget probably to cater for the additional personnel that human Overlaps in Organizations Overlaps in Organizations Structural overlap can spawn a number of circumstances that can create a series of decisions that affect other decisions....

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Consumer Behavior as a Process

1 pages (250 words) , Download 3 , Essay

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This essay "Consumer Behavior as a Process" will begin with the statement that consumer behavior entails analysis of processes entailed when groups and individuals; select, purchase, utilize, and dispose of services, experiences, and goods, In the course of satisfying desires or needs.... ... ... ...

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Human Resource Management Policies in Dubai Electricity and Water Authority

23 pages (6896 words) , Research Paper

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I hereby declare that this work entitled, “Human Resource Management Policies at DEWA”, submitted to HCT DMC in partial fulfilment of the requirement for the award of the degree of BMGN N490 Industry Project.... I further declare that this work has not been presented previously.... ... ... The paper 'Human Resource Management Policies in Dubai Electricity and Water Authority' is a thoughtful example of human resources research paper....

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Thai Agri-Food Production Process Development

22 pages (6312 words) , Essay

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The paper "Thai agri-food production process Development" is a good example of a capstone project on agriculture.... Since the last decade, agri-food production in developed countries has been well improved by a drive of end consumers' awareness.... ... ... ... Since the last decade, agri-food production in developed countries has been well improved by a drive of end consumers' awareness, while, in developing countries, it has been slowly reformed....

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The Nature of the Research on Education Pattern and Technique

5 pages (1261 words) , Download 0 , Term Paper

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The paper "The Nature of the Research on Education Pattern and Technique" examines the number of respondents in the case of qualitative research.... is relatively small, as the interview process is conducted with limited sample size.... Quantitative research has to have a large number of respondents....

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Translating Strategy into Value Delivered

5 pages (1636 words) , Download 0 , Case Study

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This paper "Translating Strategy into Value Delivered" discusses the existing marketing strategy of DHL Company.... A diagnosis of how DHL translates its marketing strategy into delivered value for its customers from two perspectives: from a firm's perspective; and from a customer's perspective.... ...

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First Online Bank in the United Kingdom: The Egg Bank

5 pages (1500 words) , Download 2 , Case Study

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The paper analyzes the Egg Bank, a leader, and pioneer in e-banking, but recently with an increase in competition, this position is no longer available for it.... To gain its original position, Egg Bank's management should consider the macro-environment as well as the internal environment.... ... ...

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External communication method for retailers

5 pages (1250 words) , Download 2 , Essay

In fact, broadly speaking, it focuses on creating value, building and strengthening that value, communicating it to the target market and finally, delivering value to the targeted customers.... ... ... 87-89, 2004).... Quite understandably, all these phases are equally important and failure of any of these can turn out to be very costly....

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Bodywise Health Spa: Product Assessment

5 pages (1414 words) , Download 2 , Research Paper

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This research paper "Bodywise Health Spa: Product Assessment" is about an organization offering a complete day spa and body workout experiences to small medium-sized businesses that offer health services to their employees.... This article uses an example of a company called Bodywise Health spa.... ...

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Reasons for Wesabes Business Failure

6 pages (1727 words) , Download 2 , Research Paper

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From the paper "Reasons for Wesabe's Business Failure", it is clear that starting a business is highly risky; 80 percent of small enterprises fail five years after formation and 50 percent within the first year.... Additionally, in business numbers are the most important determinants of success.... ...

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Reflection paper

4 pages (1000 words) , Download 2 , Research Paper

Reflection paper The movie The Breakfast Club, released in the year 1985, by John Hughes deals with problems faced by the teenagers/adolescents.... One can see that most of the high school children are interested in forming gangs or cliques.... This is helpful for them to share their ideas and to gain social acceptance within their groups....

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FINANCE AND ACCOUNTING

3 pages (750 words) , Download 2 , Case Study

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This study based on one case, and there are some issues to resolve: To establish the tax basis of the inherited property; To establish the effect of taxation on three options and to calculate the amount of taxable capital gains in each of the three options namely and so on.... .... ... ... Wilma will not be liable for her uncle's debts, therefore the capital gains tax will apply on the difference between the fair value of the house and the proceeds received from the sale of the house if she decides to sell it....

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Critique of Rabbit Hole by John Cameron Mitchell

4 pages (1000 words) , Download 3 , Essay

Name Instructor Task Date Critique of Rabbit Hole by John Cameron Mitchell Introduction Rabbit hole directed by John Cameron Mitchell is a film talking about the life of parents reacting differently after the death of their beloved son.... Nicole Kidman and Aaron Eokhart acted as Becca and Howie Corbett's respectively....

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Multiple Sclerosis

4 pages (1000 words) , Download 4 , Research Paper

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Of all of the diseases that are currently extant within the world, the most horrifying ones are invariably those that have no cure and only limited treatments.... One such disease that continues to claim thousands of lives each and every year is multiple sclerosis; also known widely by its abbreviation MS....

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The Open Boat by Stephen Crane Argue that nature is indifferent to humanity

4 pages (1000 words) , Download 2 , Research Paper

Western Civilization holds principles of fairness, justice and equality in high esteem.... But a study of history would not reveal the triumph of these principles in any reasonable measure.... ... ... ... To a lesser degree, fortuitous circumstances of life, as in being born into privilege and wealth, also play a major role....

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2014 BC Metabolism Meets 2014 AD Lifestyle

4 pages (1295 words) , Download 2 , Essay

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The essay "2014 BC Metabolism Meets 2014 AD Lifestyle" focuses on the critical analysis of the major consequences for health when the 2014 BC metabolism meets the 2014 AD lifestyle.... Environmental change over time has led to evolution and mutation in human metabolic function.... ... ... ... Atherosclerosis, metabolic syndrome, and diabetes are evidence of variation in lifestyle and genetic makeup....

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The Life of Japanese-Americans

3 pages (1018 words) , Download 3 , Essay

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From the paper "The Life of Japanese-Americans", some Japanese-Americans have moved inland, but the majority of Americans with one or more Japanese parents live where the author does, on the West Coast.... Perhaps the author should have moved, as then the memories that weigh the heart would be easier....

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Evaluation: Olive Garden Restaurant

5 pages (1309 words) , Download 3 , Essay

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From the paper "Evaluation: Olive Garden Restaurant" it is clear that the Olive Garden restaurant cuts the picture of an eatery that seeks to service customers with Italian-inspired cuisine.... Right from the entrance, the atmosphere is uniquely welcoming to the guests.... .... ... ... The Olive Garden has gained fame as an Italian-oriented chain of restaurants with over 750 branches worldwide....

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Benefits of Playing a Musical Instrument

4 pages (1072 words) , Download 2 , Essay

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The paper "Benefits of Playing a Musical Instrument" states that many people should start engaging in playing a musical instrument because of its several advantages.... Amidst all challenges in life, playing a musical instrument gives inspiration and acts as a stress reliever.... .... ... ... Music is a recreational exercise....

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Mousetrap Design and Development

5 pages (1281 words) , Download 0 , Coursework

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This coursework "Mousetrap Design and Development" focuses on a mousetrap-powered elevator that is normally powered by the energy which is wounded-up on a mousetrap spring.... It turns the potential energy from the wounded mousetrap spring to kinetic energy hence its starts motion.... ... ... ... The elementary design of the powered mousetrap is one where one side is tied to a string on the tip of the mousetrap snapper and the other end of the string has a loop that is developed to hold a hook that is firmly glued to the axle drive....

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Why we fight

4 pages (1000 words) , Essay

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It is a documentary that searches for reasons why America initiates war and how military experts, politicians and common people are convinced that war is the only option to reinstate democracy in some other.... ... ... The documentary relates to the farewell speech of Eisenhower, who warned Americans about the grave implications of the military industrial complex which is however an unavoidable option to suppress the possible enemies of America that pose a threat to the Jarecki has repeatedly revealed through the opinion of people like Richard Perle, Advisor, US Department of Defense that it is common sense for America to go to war to create democratic change....

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E-commerce as a Business-to-Consumer International Market Entry Strategy

15 pages (3750 words) , Download 3 , Essay

The Web is unlike any other customer interface that we have had before.... When a customer is interacting through a website, it is possible to track exactly what they are looking at and for how long.... It is easy to find out if they respond to particular messages by whether they click through on a hyperlink that offers some kind of special promotion or extra information....

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Explosion of Social Technologies

1 pages (301 words) , Download 4 , Case Study

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As the paper "Explosion of Social Technologies" tells, HubSpot is an inbound sales and marketing platform that aids companies to draw visitors, transforming leads, and closing consumers.... Numerous companies are using this platform to increase their consumer base thus expanding their businesses....

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Mapping Vulnerability, Disasters, Development and People

7 pages (1750 words) , Download 2 , Literature review

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Mapping Vulnerability, Disasters, Development and People, edited by Greg Bankoff, Georg Frerks, and Dorothea Hilhorst, published by Earthscan, UK and USA, ISBN: 978-1-85383-964-1 paperback, ISBN: 978-1-85383-963-4 hardback, available at all leading bookshops, or at www.... arthscan.... o.... k.... ...

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Subprime Mortgages

6 pages (1500 words) , Download 2 , Research Paper

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This research paper provides significant insight regarding the role of banks and their activities during the crisis.... Noteworthy information regarding banks' role and position in the housing bubble and subprime mortgage would be apparent through the research.... .... ... ... The financial crisis of 2007-08, not only led to the collapse of several banks and financial institutions but turned down the stock markets in most of the countries....

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Combining Anomaly and Signature based Intrusion Detection Systems

8 pages (2000 words) , Download 2 , Essay

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The study demonstrates the functionality of Anomaly and Signature-based IDS along with its advantages and disadvantages where applicable.... The later parts of the body illustrate studies and researches related to these two IDS for improving the detection methodology for intrusions.... ... ... ... To sum up, many studies and researches have been conducted to overcome issues related to the detection techniques, still, there were loopholes for threats and vulnerabilities to sneak in....

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Progressive Supranuclear Palsy

6 pages (1500 words) , Download 2 , Research Paper

Progressive Supranuclear Palsy (PSP)" Definition of the problem Steele-Richardson-Olszewski syndrome, popularly known as Progressive Supranuclear Palsy (PSP) is an infrequent sporadic and progressive neuro-degenerative condition (Williams and Lees, 2009), with an usual frequency of 5.... / 100000 (Nath, 2001)....

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History of Development and Possibilities of Organ Transplantation Technology

8 pages (2179 words) , Download 2 , Research Paper

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The paper "History of Development and Possibilities of Organ Transplantation Technology" tells us that one of the most challenging tasks in medical science is to design a strategy for organ transplantation.... The non-functioning of one organ affects the role of other organs as well.... ... ... ... The history of organ transplantation reveals the advances made in medical science to eliminate the gloom and bring back the normal physiology of the individual by means of organ transplantation....

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The Consequences of Removing Dams and Changing River Flow in the Columbia River in Washington & Oregon

4 pages (1000 words) , Download 2 , Essay

One of the pinnacle landmark sites of the Pacific Northwest region in the U.... .... .... and a prominent environmental resource base discharges surface water over and flows for more than 1,000 miles, according to Bill Lang, eminent historian (ccrh.... rg/river/history.... tm).... ... ... ... Even though human civilization has inhabited the river territory for centuries, human encroachment --especially massive engineering and technology-- in the 19th and 20th centuries may have inadvertently debilitated river resources for generations....

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Beethoven Hearing Loss May Have Shaped Transition in His Musical Styles

7 pages (2111 words) , Download 2 , Essay

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The purpose of the essay "Beethoven Hearing Loss May Have Shaped Transition in His Musical Styles" is to investigate how the composing style of Beethoven has changed throughout his lifetime.... At such, the essay discusses major points in Beethoven's personal and musical lives.... ... ... ... A composer of Romantic and Classical Periods, Ludwig van Beethoven was born in 1770 in Bonn, Germany....

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Sustainability of Biofuels and Hybrid Transportation Technologies

8 pages (2126 words) , Download 2 , Assignment

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The paper "Sustainability of Biofuels and Hybrid Transportation Technologies" presents the production and use of biofuel and hybrid technology.... Nations should have the political, economic, and social will to encourage the production and sustainability of biofuels and hybrid transportation technologies....

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Forest Conservation

7 pages (1750 words) , Download 3 , Essay

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The essay "Forest Conservation" offers that conservation of forest is a result generating collection of principles, processes and practices to ensure the maintenance of the existing forests by minimizing anthropogenic effects, restoration of the lost ones and immune it from the poison of human greed....

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Indicators and Indices of Environmental Quality

9 pages (2503 words) , Download 2 , Term Paper

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This paper 'Indicators and Indices of Environmental Quality' offers recommendations for sustainable development in the EU Mediterranean island that is the subject of this study.... This report presents an assessment of the existing research in the area of sustainability assessment.... .... ... ... The author states that the island in question, which is the subject of this study, measures 240 kilometers in latitude and 100 km in longitude....

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Cases and Materials on Contract Law

10 pages (2619 words) , Download 2 , Assignment

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The assignment "Cases and Materials on Contract Law" presents when a party will be discharged from his contractual obligations by reason of a change of circumstances.... A party will be discharged from his contractual obligations by reason of a change of circumstances.... ... ... ... The frustration of purpose as an element of the doctrine of frustration is a rarely applied factor albeit there are some cases where it is employed....

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The Development of Sociological Theory

9 pages (2498 words) , Download 1 , Article

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This paper ''The Development of Sociological Theory'' tells that the text that is being analysed through a critical review and summary in this context is the 'Opposition of the Materialist and Idealist Outlook,' a literary, sociological text that was authored by Karl Marx and Frederick Engels under the title of 'Idealism and Materialism'....

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The Effect the Outdoor Environment Has on Childrens Knowledge and Understanding of the World

7 pages (2094 words) , Download 1 , Literature review

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The paper "The Effect the Outdoor Environment Has on Children's Knowledge and Understanding of the World" discusses various essential elements in children learning.... In understanding the world, play is an important element that can be used as it is a natural part of children's lives.... ... ... ...

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The Great Leap Forward and Mao Zedong in China

8 pages (2000 words) , Download 2 , Research Paper

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From the paper "The Great Leap Forward and Mao Zedong in China" it is clear that Mao's mission to set up a communist regime in the Chinese mainland resulted in political consequences in the post-Maoist China that eventually spread across different countries in Asia.... .... ... ... Mao's idea was to create an intense growth in the productivity of agriculture for the purpose of meeting the people's basic need for food by storing the surplus yield....

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Maritime Transportation in the Economic Development of the Country

6 pages (1500 words) , Download 2 , Assignment

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The paper presents 'Maritime' that can be defined as the study of ships along with sea-faring.... It is also referred to as marine archaeology.... It also includes the submerged study related to shipwrecks along with study related to the earliest voyages, inscription, and written documents.... ... ...

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Essays on Segmentation Targeting and positioning of hotels