Explosion of Social Technologies - Case Study Example

TechShepherd is using the platform for Ecosystem engineering with the aim of successfully growing its enterprise customer base. Through this HubSpot has assisted TechShepherd to develop from a one-man consulting corporation to a total of 10 employees and above 1 million in proceeds.

In addition, Lucid Meetings which is an exceptional performer in the web conferencing field has used numerous methods to support its promotion efforts. However, the methods were not integrated making it hard to assess the usefulness of the company’s marketing goals. Therefore, it embraced the marketing software HubSpot so as to achieve real-time insights into marketing performance and produce more appropriate content to increase trials, engagement, and funded subscriptions. Finally, the United Kingdom Coffee Company despite its efforts to use traditional techniques to develop its fledgling business, the company has embraced HubSpot as a way of trying inbound marketing. Through this, the company has managed to grow its business in the past four years despite a tough recessionary environment. It now hires more than 12 employees and counts Diesel, Abbey Road Studios, and Mulberry among its consumers (HubSpot, 2015).