Employing of Geographic Information Systems at Sperry Van Ness Company - Case Study Example

In order to conduct the company’s activities, they used web-based applications to support marketing and sales. The development of geographic information systems (GIS) had a great impact on company decision-making (Pick, 2008). It provided maps, photos of the properties, sales descriptions, and relevant information to the advisors and the brokers. This eased the accessibility to the properties sold and prospective investors on the web around the property. This enabled quicken the process of conducting marketing to capture the prospects since every individual had quick access to necessary information.

It also sunned unnecessary usage in traveling to meet with the company’s members in order to discuss details relating to marketing. The introduction of GIS also reduced the expense of meeting with clients face to face to give them details of the company since the system quickened the process by providing all the necessary details online (Pick, 2008). It provided an efficient process whereby advisors used the system to prepare printed materials in person instead of depending on the company to do it on their behalf.

This enabled quick decision-making on the company’s projects. GIS helped the owners to focus on other issues concerning the company since it had introduced efficient ways to deal with both advisors and clients quickening the marketing process. The company systems utilized the general public viewing website that enabled the users to locate properties by using maps, view properties photos, get data on basic sales and examine the demographic data. The use of the online publisher software package served the owner, advisors, and advisor support center.

The online publisher included all details from public sites and their report generation was highly published. The system allowed the advisors have a clear view of the property especially outside. The GIS was a success in accomplishing the company's need because it made it emerge as a unique national brokerage firm that implements broker marketing plans with its investors of marketing (Pick, 2008).Its success is evident in how the firm was able to get access to its customers without the need for in-person encounters.

Its multi-view perspective allows the brokers, prospective buyers, and advisors to imagine themselves in the property drawing them closer to the company’s properties. Additionally, thriving is apparent based on how it reduces the expense of the company by conducting meetings with the use of online systems. Its success is not only evident in the Sperry Van Ness but in other businesses worldwide. Because was adopted by the Global integrated oil meant for value in terms of managing (Pick, 2008).

The GIS utilizes the utilization of enterprise-web platforms versus the traditional client-server, which is very critical in a business. This is because as per the relayed case of Sperry Van Ness Company is user-friendly as well as conceived to be of much assistance in other firms. Hence, I think this case study is a success based on a general review of its errands in the relayed situation in employing GIS especially in coming up with quality decisions.