The Satisfaction on Food and Service in McDonald's
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(1750 words)
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ettijohn, L 1997, An evaluation of fast food restaurant satisfaction: Determinants, competitive comparisons, and impact on future patronage.... arasuraman, A, Zeithamal, V, and Berry, L 1985, A conceptual model of service quality and its implications for future research.... Kivela (1999) emphasized that presentation is a key food attribute that could influence satisfaction and repurchase.... A study by Kivela (1999) determined that the availability of nutritious food in a restaurants' menu could influence satisfaction and encourage repurchase of products....