Gucci: Fashion Marketing Strategies
10 pages
(2500 words)
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Gucci targets the niche market of individuals who belong to the upper class with high incomes.... To set itself apart from the competition, the brand of Gucci is positioned for those individuals who prefer a mixture of heritage, modernity, trendy, creativity and sophistication.... ... ... ... Gucci has been consistently sticking to its brand values of providing a unique experience to the target market whether through its store environment, marketing communications, pricing or distribution strategy....