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How the Impact of the Internet has Affected the Music Industry
16 pages (4000 words) , Download 3 , Essay
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The mp3 file format is able to compress file sizes (to 1/12th) while preserving the quality and at low cost; broadband connections allow faster Internet access, CD burning enables the music to be stored on mobile media, and cheap data storage devices allow large music collections to be maintained.... owever, Kusek & Leonhard (2008) question this scenario that places the entire blame for the decline on p2p networks, and point out that competition from other forms of entertainment media has also become tougher....
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Airline Pricing Strategies
16 pages (4000 words) , Download 4 , Research Paper
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Situations like this are negative publicity that is in the eye of their currently loyal consumer target groups in a variety of televised, printed or online media.... Price increases, as a result of revenue management systems, might be perceived by the consumer audience that there is a linkage between price and cost-cutting due to timing with different negative media releases.... There is a focus on business operations as a determining factor as revenue creation is built on more than a product, it is built on reputation, media coverage, human resources issues, and competitive environments....
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Unilever Marketing Strategy for CIF in China
17 pages (4250 words) , Download 3 , Case Study
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here are several brands of dishwashing liquid available in China from different companies that come in different packaging of different sizes (Trade media, 2011).... 0 (Global media, 2011) and hence it should be kept lower than the existing brands available.... The local newspapers are also a good media to advertise in.... om/media/file/Going_to_Market_in_China_en.... lobal media.... rade media....
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Forgotten Wars; Operation Blue Star
14 pages (3500 words) , Download 2 , Essay
The original plan was to frighten the militants, who had taken refuge inside the Golden Temple precincts, into submission, by a show of force.... ... ... ... ever, the militants chose to put up a stiff fight unto death, which led to full scale attack on the temple resulting in heavy causalities, including civilian....
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North East Referendum of November 2004
19 pages (5138 words) , Download 2 , Essay
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(media Centre) ... he change in the tone of the media coverage about the campaign also contributed to the negative result of the referendum.... While at the beginning of the campaign, the media supported the idea of regional assembly at the later stage it changed its stance towards projecting the negative factors.... This change in the attitude of the media altered the course of the results of the referendum.... media Centre Electoral Commission announce lead campaigners for North East referendum The Electoral Commission http://www....
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The Celebrities
16 pages (4555 words) , Download 1 , Case Study
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media fraternities focus on presenting Halle's charity activities as ‘politics of caring and economics of sharing'.... In the first instance, Halle Berry focuses on utilization of the media fraternity with the intention of reaching the target audiences in the modern as well as traditional societies.... In the course of producing cultural products, media outlets are essential in empowering the society members while learning on the importance of the products prior to their consumption in the market and locations of interests (Sargeant, 2006)....
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The Process of Innovation
18 pages (4971 words) , Download 0 , Report
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The company can also use the social media as a way of promoting their services.... There has been evidence that due to increased use of internet social media has gained prominence as one of the most important tools of communication in the business world.... The research talks about the ways one can use the social media to reach most of the people and to make them spread the news to other people.... The research explains three ways in which one can make people to remember their brands in social media....
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Relationship Between Human Behavior and Drug Use
15 pages (4134 words) , Download 0 , Essay
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The media, cultural and religious practices, and to some extend places of work, families and friends along with the legal and health care systems are part of the spectrum of influences that initiate individuals' beliefs and actions connected with drug use. ... The scholars, governments and stakeholders in cultural and social issues are presently involved in a series of deliberations examining the nature and effects through media like alcohol advertising and promotion (Greenfield & Room, 2007: 33)....
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The Impact of Television on People in the Modern World
30 pages (8037 words) , Download 2 , Research Paper
The paper "The Impact of Television on People in the Modern World" suggests that Most of us spend hours watching the glaring screen without the need to concentrate, remember or register anything into mind.... TV is probably the best form of entertainment in the world.... ... ... ... Teenagers have their favourite music and dance shows while women are fascinated by fashion programs and TV soaps....
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Apple Inc and Integrated Marketing Communication
28 pages (7239 words) , Download 2 , Research Paper
The paper "Apple Inc and Integrated Marketing Communication" states that Apple Inc.... has been using integrated marketing communication to maximize communication impact with its customer.... iPhone's advertisement campaign throughout the time has played a crucial role in its successive sales.... ...
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Understanding the Factors Affecting the Influence of Children on Their Parents Total Purchases
35 pages (9833 words) , Download 3 , Dissertation
The paper "Understanding the Factors Affecting the Influence of Children on Their Parents' Total Purchases" shows a relationship between total weekly influenced parental purchases and the demographic characteristics; socioeconomic status, parental educational levels, gender, and age of the child....
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Competitive Position and Corporate Social Responsibility Study of Nike
25 pages (7598 words) , Case Study
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The responsibilities of the business focus upon creation of global processes for sustainability development and improve upon its.... ... ... The paper "Competitive Position and Corporate Social Responsibility Study of Nike" is a wonderful example of a case study on management.... The corporate social responsibility of Nike as a business strategic tool for a strong market presence and brand image development is a global example....
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Appreciating Madame Tussauds Wax Figures
30 pages (7415 words) , Download 2 , Essay
The author of the paper titled "Appreciating Madame Tussaud's Wax Figures" paper compares the wax figures shown on this website.... In describing the figures (Robin Williams, Johnny Depp, and Denzel Washington ), using what the author has learned about Aesthetics, Art History, and Art Criticism.... ...
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Martin Luther King: How he Changed Politics in America
16 pages (4000 words) , Download 2 , Thesis
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The iconic status to the King's speech was awarded to it afterwards through media distribution and its cultural glorification although there were echoes of the legendary aura encompassing it.... After the assassination of King, the speech was compared with that of Lincoln's height with the media appreciation of the role played by King in the civil rights movement.... Magic in King's speech was found by the television media people and viewers, coming from the stone statue of the Great Emancipator, multiplying the total effect created from the musical words from King's mellifluent voice, and determination in King's countenance....
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Marketing Communications: Analysis of Two Cigarette Ads
16 pages (4000 words) , Download 2 , Assignment
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They have used the correct source of media while trying to get their message through to the consumers.... The Role of the media Used: ... The advertisements by media are very important to get the message of the manufacturer to the consumers.... media is being greatly used by these manufacturers so that their original message is brought forward to the consumers.... Magazines are a type of media which are being viewed all over the world as they reach places where they are not even known about....
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Principles of the Effective Marketing Services in the US
16 pages (4000 words) , Download 2 , Essay
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reating awareness of Medi-stim's product and organizational development to the customers through promotional material in print and telecast media. ... here Gross Value is Total profits – Sales expenses and the marketing investment encapsulates all the risks, campaign, staff and media etc.... rint media should be efficiently used to campaign for the equipments especially since it's a foreign parent company.... This can be done by branding the products and organization using internet, print media or motion media....
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Talk Talk Plc and its Service Marketing
14 pages (3500 words) , Download 2 , Literature review
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%), and Virgin media (22.... In this review, Virgin media continued to be “highly commended,” with honourable mention going to BT for Customer Service and TalkTalk for Value for Money.... Promotion The firm makes use of traditional broadcast media aside from its advertising efforts through the Internet.... Ofcom 2012 “Facts and Figures” Accessed 5 February 2012 from http://media.... Ofcom 2012 “Facts and Figures” Accessed 5 February 2012 from http://media....
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The Evolution of Windows Operating System
16 pages (4245 words) , Download 0 , Article
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It was intended for the home users market and some of the new features that came with this operating system included Windows media player 7, Internet Explorer 5.... Windows XP operating systems were initially intended for use on personal computers including media centers, business/home desktops, and notebook computers.... It was intended for use on Tablet PCs, Personal computers including those used in businesses and homes as well as media Center PCs and laptops....
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Controversial Advertisement
15 pages (3750 words) , Download 3 , Essay
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(2009) 'Marketing Japanese Products in the Context of Chinese Nationalism', Critical Studies in media Communication, Vol.... Since the media has flourished so much in the past years, there are more sources of advertisements used.... But since the media is an open medium to freely broadcast, some people might misuse it (Bernstein, 1984, p203).... media has flourished greatly and has shown all kinds of topics that were not openly discussed before....
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Advertising in the Fashion Industry
17 pages (4250 words) , Download 3 , Annotated Bibliography
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Communication & Mass media Complete.... This paper "Advertising in the Fashion Industry" is an annotated bibliography that discussed such works as 'Narrative and Persuasion in Fashion Advertising', 'Brand Communities in Fashion Categories using Celebrity Endorsement', 'How Advertising Influences Consumption Impulses', etc....
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Using Visual Communication
18 pages (4807 words) , Download 0 , Report
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Example of exploitation in media using words and images ... An example of an appeal emotion in media ... By so saying, it means that, the media may use such words to exploit our emotional appeal or rather to influence how individuals think about the topic in the news.... he media interview went bad because the person who was being interviewed felt that his words were being taken out of context.... Other subsequent parts of a crisis communication plan include formulation of media policies, preparing questions and statements, releasing sample news, collateral materials and selection of critical audiences....
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Combating the Human Immunodeficiency Virus
17 pages (4628 words) , Download 2 , Essay
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This essay "Combating the Human Immunodeficiency Virus" considers the factors that cause women to acquire HIV infection.... In order to do so secondary research was considered, in the wake of drawing conclusions journal articles, authentic web pages, and books were consulted.... ... ... ... The paper will take into consideration the recent statistics and will put some light on the already existing programs that are working towards controlling the Human immunodeficiency virus in Nigeria....
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Extraneous Influence on Public Policy
15 pages (4773 words) , Download 2 , Research Paper
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The paper "Extraneous Influence on Public Policy" asserts that no matter how significant or little the influence may be, the confluence of all these relevant groups essentially comprise of what the outcome the public views as relevant to society.... ... ... ... Through readings of different articles and researches made by experts in the field of public administration and policymaking, it was found that there are groups that exert more influence than another group, although a confluence of these groups wholly influence what the policies should and how it is implemented....
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Rebak Island Resort Services Analysis
16 pages (4741 words) , Download 2 , Essay
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The essay "Rebak Island Resort Services Analysis" focuses on the critical analysis of the services provided by the Resort through analyzing based on the Seven Ps of Services Marketing.... Rebak Island Resort a hotel company related to the Taj Group is located in the picturesque Rebak Islands.... ...
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Design of a Management Decision and Control System
17 pages (4561 words) , Download 0 , Case Study
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However, in most cases these issues are often caused by the media, general public or the regulatory authorities.... tudying the media coverage gained for such events ... roviding information to the media about the restaurant on a consistent basis ... tudying the reportages published in the media and identifying the tone of the articles.... Positive articles would mean media support and therefore, increase in brand image. ...
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Leadership in Sport: Implications for Football Management
15 pages (4581 words) , Download 3 , Essay
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A manager's job also extends to dealing with media coverage of the team and other media-related matters, setting appropriate wages for the players, providing any assistant staff that is needed and to effectively use the funds allocated for maintenance purposes in providing all necessary facilities.... Tabloids and the media are always on the hunt for scandals and a lot of successful managers and public figures have lost their repute and at times their jobs cue to the scandals that the media hyped....
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Strategy of Dinner in the Sky Launching in Pakistan
15 pages (4295 words) , Download 3 , Essay
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The essay "Strategy of Dinner in the Sky Launching in Pakistan" critically analyzes the issues on the launch of Dinner in the Sky in the market of Pakistan.... Dinner in the Sky is a lifestyle brand that aims to provide a rich, memorable, and unique experience of dining literally in the sky.... ... ...
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Developing Autonomous Practise in Mental Health
12 pages (4077 words) , Download 3 , Essay
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Achievable The objective of promoting different MH services that can improve the physical and the psychological needs of the MH users would be performed through involving different media tools such as news release, press or media.... Moreover, the involvement of community and different media tools would further enable our MDT team to implement appropriate CBT based psychotherapeutic processes and develop Sandra's current psychological pattern....
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How Personal Selling at Enviro-Cars Ltd Supports Other Promotional Activities
17 pages (5002 words) , Download 0 , Assignment
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There are different forms of media channels utilized to communicate brand message.... Job vacancies are usually broadcasted through print media, job fairs, social media, campus recruitment, etc.... Multiple stages in recruitment and selection process, starting from posting job positions in different media, enable the company to hire suitable candidates.... Exhibition enables an organization to evaluate effectiveness of all forms of media and select most appropriate one for business operations....
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The Documentary
15 pages (4057 words) , Download 0 , Essay
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His works are still preserved in media Resource Centre of UC Berkley.... The field is continually evolving and historically from being shot as part of non-standardized 'film stock' between 1889-1899, documentaries today are made as part of standardized operations using several media to get as close to the reality.... The field is continually evolving and historically from being shot as part of non-standardised 'film stock' between 1889-1899, documentaries today are made as part of standardised operations using several media to get as close to the reality as documentary-makers can....
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Madame Tussaud's Wax Museum
29 pages (7413 words) , Download 3 , Essay
This essay "Madame Tussaud's Wax Museum" discusses Madame Tussaud's wax figures.... They are priceless pieces that illustrate the value of modern art.... The figures shown on the website look photographed, and seeing them would entice anyone to come to the museum to take pictures with figures.... ...
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The Impact of the China New Labour Law on Industries and Labour Income
80 pages (20000 words) , Download 2 , Dissertation
This dissertation "The Impact of the China New Labour Law on Industries and Labour Income" shows that the announcement of China's New Labour Contract Law on 29th June 2007 gave way to a lot of controversy and debate throughout China.... This controversy and debate continue unabated and unresolved....
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Oral Colonization of Mutans Streptococci in Young Children
15 pages (3750 words) , Download 3 , Research Paper
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icrobiological methods include isolation of MS from saliva, tongue dorsum, alveolar ridge mucosa, and dental plaque from children or mother- child for cultivation in appropriate media (Kuramitsu and Wang 2-4; Klein et al 4623; Mattos- Graner et al 2314-15).... The aim of this study was to evaluate influence of host and bacterial factors on oral colonization by MS in young children....
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International Marketing of Natural Confectionery Company
16 pages (4000 words) , Download 2 , Research Paper
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n order to achieve awareness, the company can utilize both advertising and PR: advertising to tease the market, and publicity stunts or media-attracting events to further pique their curiosity.... The company that is the subject of this research is the Natural Confectionery Company is an Australian brand of confectionery....
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Teenage Pregnancy in Columbus, Georgia
19 pages (5107 words) , Download 0 , Research Paper
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What has been noted, through a review of the available literature is that part of the reason for why teenage pregnancies have decreased slightly over the past several years in Columbus has to do with the fact that advertisements done on the billboards, commercials, magazines, social media, and in schools about the consequences of teen pregnancies have helped reduce the cases of teenage pregnancies to levels not seen in several years....
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Quantitative Techniques ( use Eviews and Excel )
6 pages (1500 words) , Download 6 , Essay
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Monetary policy and Stock Market 2.... a) To compute the GDP gap, we use the Hodrick-Prescott filter.... Figure 1 Figure 2 Figure 3 Figures 5-7 are the required graphs.... We see that both the output gap as well as the inflation shows volatility.... Interestingly both series show signs of a sharp dip around the 1st quarter of 2008 and then a late recovery during the last couple of quarters reflecting the global recession....
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Health Promotion Campaign on Alcohol Consumption in the United Kingdom
14 pages (3500 words) , Download 4 , Essay
Alcoholism has been a heavy problem within the UK since the beginning of 2003, and quite possibly beyond this date.... The main goal of the Health Campaign is to teach people how to limit their intake of alcohol consumption or to refrain from consuming alcoholic beverages altogether.... ... ... ...
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USA Sports Law
14 pages (3500 words) , Download 3 , Case Study
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uestion 4: Advanced media v CBC Distribution ... Even if they do have-as claimed by Advanced media- right to publicity, the "first amendment takes precedence over such a right" (Tishyevich, 2008).... This was if the management felt that the player "made any public comment to the media that contradicts player's obligation of loyalty to the team" (Wise & Meyer, 2007).... If John happens to say anything to the media that is deemed as been not loyal to the team, he will risk losing his salary and having his contract revoked....
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Copyright Law: Copyright and Performers' Rights in the Music Industry and Opposing Parties on the Internet
18 pages (4500 words) , Download 2 , Term Paper
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urrently, the price of blank cassettes or other media, video recorders or other recording devices, includes an element by way of a fixed royalty, which is then re-distributed to authors - the rationale being that such cassettes and recording devices will inevitably be used to copy the works of authors (Edelstein, 2006, 123).... n relation to exceptions and limitations, the German law introduces a number of new exceptions and limitations including introducing an exception for disabled persons to access works and extending the exceptions for current affairs reporting to cover reports in all kinds of media including the internet....
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Politics of US Environmental regulations on drilling, pipelines, refineries
8 pages (2000 words) , Download 3 , Essay
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This paper deals with the subject of oil drilling in the US.... Environmental regulations are being outlined, and the latest governmental guidelines and reports are being analyzed.... .... ... ... This paper deals with the subject of oil drilling in the US.... Environmental regulations are being outlined, and the latest governmental guidelines and reports are being analyzed....
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The World of Marketing Worksheet
17 pages (4507 words) , Download 2 , Essay
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It is realized that the use of social media in marketing is one of the most effective channel of persuading a diverse population of audiences.... From their complacency, one concludes that companies pay attention to their online communication and the importance of new media nowadays, when online communication changed the companies' approach to marketing by involving customers/fans into their online campaigns. ... ist media you will use for promotions: ...
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Marketing Reformation, Retention, and Development of Competitive Advantage
17 pages (4928 words) , Download 2 , Essay
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Several appropriate media can be use to achieve the objectives, such as newspaper, magazines, journals, directories, radio, television, cinema and outdoor billboard.... This report will use several media for example the newspaper, magazine and outdoor billboard. ... There are a range of the publics, such as employers, customers, distributors, suppliers, press group, investors and media even the competition.... It is consider with many more publics, they have to increase media interest in business, new investor criteria and more effective pressure groups; it is becoming more and more important for the business. ...
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Putins Administration Policies on Russias Economic Revival
17 pages (4492 words) , Download 2 , Case Study
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he Western media accused Putin of not protecting the freedom of the press in spite of the laws on freedom of the media and journalist protection.... This exposed the government to criticism from the western world for lack of protection of its independent media. ... Putin became unpopular as a result of his suppression of media freedom, the cunning exploitation of the church, the increase of the wages of his administrators and other workers from the huge revenue collected from oil and gas sale, and the military dominance (Bret, 2007)....
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Why is the conviction rate for rape so low in the United Kingdom
15 pages (3750 words) , Download 4 , Dissertation
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Rape is an infamously difficult crime to investigate for a number of reasons.... Perhaps the main reason is that there is often little or no physical evidence, as there are in other crimes, leading to a situation where the trial is essentially reliant on the word of two separate individuals.... ...
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Marketing Communications Plan
16 pages (4000 words) , Download 4 , Essay
This report presents a detailed discussion on how Sony has been able to identify and use key elements of the marketing mix to build and maintain its market position in the fiercely competitive world of video games consoles.... The market is basically an oligopoly dominated by its three main players - Sony's PlayStation, Nintendo's Wii and Microsoft's Xbox 360. ...
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The impacts of 2008 Olympic Games to Chinese Tourism Industry
12 pages (3000 words) , Download 2 , Essay
When Beijing won the bid for the 2008 Olympics in 2001, thousands of Chinese citizens flooded Tiananmen Square in celebration of the momentous event.... Unlike most people around the world, the Chinese seem unfazed by the scandals that have recently tainted the reputation of the Olympics.... ... ...
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Opportunities and Limitations of the Trade Market
16 pages (4000 words) , Download 2 , Essay
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rance is a highly accessible market in terms of communication media.... The age old advertising advantage of magazines and newspapers over the other electronic media is the longevity of their messages (Pricken, 2008, p 213).... This advantage should be used to full effect alongside the electronic media.... In essence, it is crucial to understand one's audience in order to select the accurate coding and media of delivering the message....
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The use of photography as evidence
20 pages (5000 words) , Download 2 , Essay
The art of photography has accessed an era of radical alteration since, technology now allows photographs to capture, store and display digital images without the usage of a film or paper.... This prowess gives rise to a great deal of opportunity and some envisioned risks, as at.... ... ... Although, the wholeness of visual evidences has always been open to questionnaires, yet, the photographs are routinely conceded into evidence in both criminal and civil endeavors....
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Health Promotion Campaign on Alcohol Consumption
17 pages (4730 words) , Download 1 , Research Paper
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The mass media model in the campaign is one way that is being used to spread more knowledge about alcohol consumption to the youth.... These educational media programs also define how failure to take care of nutritional and other physical needs during prolonged periods of excessive drinking may further complicate matters.... The NHS picks up where educational media programs leave off and delves deeper in explaining the effects of binge drinking on major organ systems as being cumulative and including a wide range of digestive-system disorders such as ulcers, inflammation of the pancreas, and cirrhosis of the liver....
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Tobacco Smoking Policies in England
17 pages (4250 words) , Download 5 , Essay
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aguire, K and Borger J 2002, ‘Scruton in media plot to push the sale of cigarettes', Guardian Unlimited, 24 January. ... This includes the cessation of advertising in print media, billboards, mails and even sponsorships.... ass media campaigns are also increasing the Wales and England.... These interventions vary from imposing higher tax cuts to cigarettes and other tobacco products, bans or restrictions in public places like schools, health agencies and the like, bans on advertising and promotion, consumer information through the hype of the media, large and direct warning labels to consumers and Nicotine Replacement Therapies and other types of therapies which helps those smokers who want to quit but simply can't avoid and afford to (Tobacco Smoking at a Glance, n....
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