Premium+

Advertising in the Fashion Industry - Annotated Bibliography Example

Comments (0) Cite this document
Summary
This paper "Advertising in the Fashion Industry" is an annotated bibliography that discussed such works as “Narrative and Persuasion in Fashion Advertising”, “Brand Communities in Fashion Categories using Celebrity Endorsement”, “How Advertising Influences Consumption Impulses”, etc…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful

Extract of sample "Advertising in the Fashion Industry"

Download file to see previous pages Phillips, Barbara J., and Edward F. McQuarrie in their work “Narrative and Persuasion in Fashion Advertising” analyze fashion advertisements to demonstrate how narrative transportation can be used to persuade consumers in the fashion industry. Narrative transportation is “the act of being transported into a story world as a result of becoming involved in a tale” (Phillips & McQuarrie 368). The main argument is that advertising practitioners use advertising imagery labeled the grotesque to generate narrative transportation for fashion consumers and also to assist in overcoming consumer resistance through fostering a more powerful experience of fashion brands. The authors draw from many theories (e.g., theories of brand experience, consumer culture theory, elaboration likelihood model, aesthetic theory) and fashion practitioners (e.g., Bottega Veneta, Michael Kors, Dolce & Gabbana, Jimmy Choo) to demonstrate that a multiplicity of fashion advertisements contain components that allow consumers to perform a narrative. A substantial number of advertisements contain narrative imagery with an element of grotesque which acts to provide consumers with a more powerful and sustained experience of the brand that occasioned it, hence igniting compulsive purchase decisions due to the ensuing positive outcomes arising from the powerful experience (Phillips & McQuarrie 380). Upon employing an interview methodology associated with consumer culture theory and interpretive perspectives, the authors found that most fashion consumers variously engage advertisements to act (consumer oriented to the product rather than its advertisement), identify (consumer tries on and negotiates identities as depicted in the advertisement), feel (consumer approaches fashion images primarily to regulate mood or to obtain a desired emotional response), transport (consumer-oriented towards the narrative complexity of the images offered in each advertisement), or immerse (consumer approaches fashion images primarily to regulate mood or to obtain a desired emotional response) (Phillips & McQuarrie 384-387).“The concept of advertising engagement is intended to open up a space for identifying routes to the persuasion of consumers” (Phillips & McQuarrie 370). This statement shows that the major objective of advertising is to persuade consumers to purchase products or services irrespective of need. “The idea is that consumers engage grotesque ads differently, in a manner that benefits the brands that construct this particular kind of imagery” (Phillips & McQuarrie 380). This shows that advertising practitioners have internalized the game of employing grotesque imagery and using narratives to transport the same to consumers with the view to creating market opportunities for fashion brands. This work is useful as it demonstrates how advertising practitioners employ grotesque imagery and transport it to consumers for purposes of reinforcing the brand experience and creating a need for consumers to purchase fashion brands.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Advertising in the Fashion Industry Annotated Bibliography, n.d.)
Advertising in the Fashion Industry Annotated Bibliography. Retrieved from https://studentshare.org/business/1893671-advertising-in-fashion-industry
(Advertising in the Fashion Industry Annotated Bibliography)
Advertising in the Fashion Industry Annotated Bibliography. https://studentshare.org/business/1893671-advertising-in-fashion-industry.
“Advertising in the Fashion Industry Annotated Bibliography”, n.d. https://studentshare.org/business/1893671-advertising-in-fashion-industry.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Advertising in the Fashion Industry

Fashion Illustration: Art or Advertising

...personalities to other people. Fashion illustration – which is defined as the depiction of different fashion designs used for either communication or advertising purposes – has been vital to the promotion of various styles and trends in this field. Artists who pursue a career in fashion illustration are able to not only present the latest designs but also popularize art forms and make it available to the public. In this sense, while the primary importance of fashion illustrations is commercial in nature, its prevalence makes ‘fine art’ more accessible to the masses. Objectives This paper will examine whether fashion illustration may be...
37 Pages(9250 words)Dissertation

Fashion industry management

...? Fashion Industry Placement Report (19.02.12) Introduction It is acknowledged that the fashion industry is fast moving and extremely trendy. Workingin a fashion company requires one to keep up with fashion trends and to be open about adapting with fashion services and products. An advantage in working with a fashion company is that there is no need to get tied up with a single product for a long time because it is possible to change offerings on a frequent basis. Such circumstances create the necessity to remain open about new fashions and trends. It is beneficial to establish link with fashion professionals such as models, socialites, trend setters, stylists and designers. This helps a great deal in establishing good relations... with...
10 Pages(2500 words)Essay

International Marketing: Fashion Industry

...? International Marketing Table of Contents Table of Contents 2 Introduction 3 Findings 4 Part 4 PESTLE Analysis of South African Fashion Industry 4 Part 2 7 Company Profile 7 Strategy to Enter a New International Market 8 Conclusion 10 References 11 Introduction The fashion industry is one of the most popular and essential industries in all over the world. There is no such place left where fashion industry has not established yet. Almost every country has its fashion industry to cater its people, as clothing is one of the most essential and needful elements for day-to-day living. Textile...
8 Pages(2000 words)Essay

Chinese Fashion Industry

...international magazines which had enjoyed some measure of success after their launching have fizzled out (Latham, 2007). This paper will look at the reason why this is so. Could it be the change in consumer taste, competition or other factors which have led to this scenario The writer, having been an intern at Vogue China offices, will try to look at this issue both from the layman's point of view and the insider point of view. To capture the views of the insiders in this industry, the writer will quote interviews that he conducted with the industry players. He interviewed fashion editors at Vogue China and from other fashion houses. The content of this magazine,...
20 Pages(5000 words)Essay

Fashion Industry

...The fashion industry is one of the biggest industries in the world. In the industry generated sales of $226.5 billion in the United s (Plunkettresearchonline, 2012). The future of this industry is bright due to the fact that clothes are a basic necessity which means that the market size is composed of the entire global population of seven billion people (Census, 2012). Over the next decades online sales of clothes will increase as people look for more convenience, value, and time savings in their shopping routines. The globalization movement has deeply impacted the fashion industry. Most clothes designers and manufactures...
1 Pages(250 words)Essay

Fashion, Retail and Advertising

...running from the year 2000 to date. The paper will study the intersect between these social and cultural trends, and the world of fashion retail and advertising in this period. Social Trends 2000 – 2013 Social trends matter in retail trade (Anderson and Duncan, 2008). As such, it is important to look into some of the trends in terms of social media, communication and culture that stood out the most in the last decade. It is worth noting that in recent times, the advertising industry is more incorporative of the trends, though this is not by choice. The modern day consumer has to be wooed into purchasing certain products by certain companies (Norton, 2006). This...
8 Pages(2000 words)Essay

Fashion industry waste

...Fashion Industry and Recycling Fashion Industry and Throw Away Clothes Fashion industry is the key playing business whenit comes to apparel for men, women or children. It is a multibillion-dollar global venture committed solely to the business of making and selling of clothes and accessories. It is directed at designing, crafting, stitching and then selling clothes after detailed marketing. It is the innovation of the late 20th century and has affected our lives at many levels. In the past, people used to utilize the help of tailors and seamstresses who would sit and work for endless hours to create flamboyant yet elegant apparels for...
8 Pages(2000 words)Research Paper

The Fashion Industry - Zara

...Fashion Industry Table of Contents Introduction 3 Marketing Environment 3 PEEST Analysis 3 Porter’s Five Forces 5 Marketing and Communication Model 7 Effect of Digital era on Zara 9 References 12 Introduction The fashion industry faces a lot of competition due to the large number of rivals and wide variety of options provided by each one of them to their consumers. In this respect, Zara is one of the largest Apparel makers and have made a name in this industry due to their innovative fashion and affordable cost. However, Zara also faces a lot of competition from its rivals like H&M and GAP. This report will look into the marketing...
10 Pages(2500 words)Coursework

Global Fashion Industry

... incorporation of the accessories. The strengths of the finances for Coach continue with the different amounts of income, depreciation and other assets. For 2006, Coach had an average of 65,115 in depreciation, as opposed to the 2,111,501 in net income. The operating income for 2006 was at 764,604. The difference in net income, as opposed to loss shows a substantial difference. For Coach, there is the ability to make a larger amount of profit from the lower amounts of depreciation and operating income that are related to the fashion industry. The other area that counts as a loss is the advertising, administration and distribution. In 2006, Coach spent an average of 266,411. In 2005, this was at 219,233. Even though... Executive...
14 Pages(3500 words)Dissertation

The Singapore Fashion Industry

...Title: International economic environment of business – Singapore Business background The fashion industry in Singapore experiences growth each year. This is fueled by local consumer demand and also high tourism rates that come from diverse international travellers. Fashion trends differ significantly depending on the market of operation, cultural values at the consumer level, and the efficiency of the business infrastructure associated with advertising opportunities. Before entering a new market, in this case Singapore, understanding the micro- and macroeconomic factors that drive business success or failure is imperative. The Singapore fashion...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Annotated Bibliography on topic Advertising in the Fashion Industry for FREE!

Contact Us