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Course work 3 ( how the Marketing Communications Mix ) - Essay Example

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Versace belongs to the luxury fashion industry and distributes exclusively designed clothing, accessories and other lifestyle products (Moore, Doherty & Doyle, 2010). These products are of superior design, quality and craftsmanship. Versace marketing is a more effective and less expensive branding technique…
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Course work 3 ( how the Marketing Communications Mix )
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Course work 3 ( how the Marketing Communications Mix )

Download file to see previous pages... Moreover, Versace use their website as the advertising medium. They run separate advertising campaign on their website for fashion accessories and clothing, for both men and women. Versace also brings out its own magazine which keeps their customers informed of the latest trends in the fashion industry. They use their social responsibility efforts in advertising the brand. However, they do not spend money on advertising through the television. Understanding the importance of marketing, the owner tied up with a photographer to bring out the essence of his clothing in all advertisements (GLBTQ, 2002). Direct sales They reach out to the fashion conscious customer directly through Twitter where discussions on fabric, its quality and performance are openly discussed and suggestions/feedback invited. They have already segmented their target customers and know how to reach them. They have also created a string visible profile on the social networking sites and they have also ensured people know where and how to find them on the various networks. As people get connected they exchange view/opinions about the Versace products and this is how they achieve direct sales. The purpose of social media itself is to connect with people and not people connecting with brands. Sales promotions To build confidence among the customers, they offer 30-day money back guarantee (FragranceX, 2011). ...Download file to see next pagesRead More
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