SWOT and PESTEL Analyses in Business Planning
8 pages
(2000 words)
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This paper is going to investigate the importance of SWOT (Strength, Weaknesses, Opportunities, Threats) analysis and PESTEL (Political, Economic, Social, Technological, Environment and Legal) analysis in the area of business planning, particularly in the business environment analysis stage of the process.... This paper is going to investigate the importance of SWOT (Strength, Weaknesses, Opportunities, Threats) analysis and PESTEL (Political, Economic, Social, Technological, Environment and Legal) analysis in the area of business planning, particularly in the business environment analysis stage of the process....