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Knowledge management - Assignment Example

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Running head: KNOWLEDGE MANAGEMENT Knowledge Management Name: University: Introduction It is always the pleasure of any organization to dominate the market through producing quality services that are readily accepted by the consumers. This has been a great challenge to many companies as their products have not been able to penetrate the corporate market to reach the consumers…
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Download file to see previous pages Companies which have been able to enjoy the competitive advantage have been as a result of effective implementation of knowledge management within its workforce. Knowledge management has been effective to the companies in increasing their performances since it comes with a number of benefits to the company which makes it more efficient for the companies. Knowledge management encompasses many strategies which are used in identifying, creating, representing and enabling the employees to better understand their roles. This research paper will focus on how DHL international has used knowledge management in improving its services as well as the challenges it met during its implementation. DHL DHL is a logistical and communication company offering services all across the globe. The company provides its customers with easy to use services and products which are of innovative and provide solutions ranging from dialogue marketing to supply of industrial materials in the supply chain. DHL Company services include Shipping, Tracking, Export services, Import services, Domestic services as well as providing small business solutions and industry solutions. The company operates in more than 200 countries around the world among them being USA, Germany, England, and Kenya among other countries. In efforts to ensure that the company renders its services effectively to the clients, the company has employed different professionals which have been efficient in putting the company at the competitive advantage every year in. The company has a workforce of over 470, 000 employees worldwide which makes it one of the largest top employing companies in the world. The company also manages over one million customers per hour of those who seeks its operations (DHL, 2012). Since the inception of the company in 1969, the company has been steadily increasing in its performances over the years as a result of its innovations in the workforce. Even with the upswing and global economic turmoil, DHL increased its revenues in the first half of the 2011 which was also witnessed in the second quarter. As a global logistical company, the company has been benefiting through increasing its trade volumes with increasing revenues each year among its divisions. The improved profitability of the Company has been achieved through the companies restructuring measures which were implemented in the previous years. Additionally, the companies consolidated revenues increased by 3.5% on the second half the year 2011 to stand at more than 25, 681 Euros. The company has outreach programs through Corporate Social Responsibility program which ensures it maintains its relationship with the customers who are part of the society as well as introducing new products to them (DHL, 2012). Challenges in Implementing Knowledge Management Implementing knowledge managements has been a challenge to many organizations as a result of many reasons. It demands a lot which organizations are not just willing to offer immediately though they are willing to enjoy the benefits of its implementation. DHL is one of the companies which have been successful as a result of its implementation though it faced a lot of challenges for it to be finally incorporated in the organization. The challenges which were met by DHL are discussed below. One of the challenges that the organization experienced was developing the culture in the organizati ...Download file to see next pagesRead More
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