Nobody downloaded yet

Opium Perfume Sophie Dahl Advertisment - Essay Example

Comments (0) Cite this document
The Sophie Dahl's Opium perfume advertisement for Yves Saint Laurent conveys a meaningful message that we study in this essay from different perspectives. We take a look at the life of Sophie Dahl, the characteristics of the Opium perfume, the widespread use of Shock Advertising, the history of nude painting, and Advertising as Art in order to see from several angles how this well-known advertisement has something to say about our own sexuality…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Opium Perfume Sophie Dahl Advertisment
Read TextPreview

Extract of sample
"Opium Perfume Sophie Dahl Advertisment"

Download file to see previous pages In that quest for meaning we find the joy of the sensual body as an erotic vehicle for self-expression.
The Sophie Dahl's advertisement for Yves Saint Laurent' s Opium perfume is an excellent example of Advertising as art. It follows the artistic tradition of Delacroix, Ingres and the Oriental nudes. Her provocative pose goes a little too far so it is considered to be part of Shock Advertising. It was banned by the Advertising Standards Authority (ASA) when it first appeared as posters in 2000, but it still remains in the minds of many viewers as an astounding example of advertising as a way of expressing all the eroticism of a beautiful woman in an orgasmic pose. It attracts the viewers' eyes with the provocative figure of Sophie Dahl lying on a cushion just wearing a necklace, earrings, a bracelet and high heels. The typeface helps a lot in giving the scene an atmosphere of elegance, beauty and sensuality.
In this essay we will study Advertising as art taking the Sophie Dahl's advertisement as a guide. We will take a look at the following topics: Sophie Dahl, Opium perfume, the nude advertisement, shock advertising, Advertising as art, nude paintings by Delacroix, Ingres and the Orientals, and decoding the advertisement. ...
Sophie Dahl
Let's see the model behind the advertisement! Advertising Standards Authority (ASA) Director General Christopher Graham told Paul Taylor from Manchester Online his impression when he first saw the Opium perfume ad featuring a naked Sophie Dahl:
"I am taking my kids to school and I am confronted by Sophie Dahl in a flight of sexual ecstasy," says Graham. "That's OK in a women's magazine, surrounded by ads for perfume and lingerie, but on a 48-sheet poster outside the local primary school, it's a problem. We upheld the complaints and it had to come down. It was the second most complained-of ad ever." (Taylor, 2004).

The uproar caused by this ad is really very impressive mostly because of the medium where it was displayed. Sophie Dahl was born September 15, 1979, in England. Her father is the actor Julian Holloway, her grandmother is actress Patricia Neal, and her grandfather is the prolific novelist Roald Dahl. She always wanted to be a writer like her grandfather or maybe a movie actress like her father (Sophie-Dahl.Com, n.d.a).
Sophie says: "I don't think I could be a wallflower with a body like this," () referring to her outgoing nature and her six foot, size 14 figure. At 21, Sophie has been credited with helping to bring back the curves into Nineties fashion, mesmerising designers like Karl Lagerfeld and Jean-Paul Gaultier with her voluptuous Fifties look." (Sophie-Dahl.Com, n.d.b).

Sophie was the inspiration of one famous character in the novel The Big Friendly Giant (BFG) by her grandfather.
"During her childhood she moved constantly from Los Angeles to her boarding school in the English countryside. Her unstable lifestyle led her to bouts of teenage depression and anorexia. One night in 1996 she was ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Opium Perfume Sophie Dahl Advertisment Essay Example | Topics and Well Written Essays - 7000 words”, n.d.)
Retrieved de
(Opium Perfume Sophie Dahl Advertisment Essay Example | Topics and Well Written Essays - 7000 Words)
“Opium Perfume Sophie Dahl Advertisment Essay Example | Topics and Well Written Essays - 7000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Dior J`adore Perfume
J’adore, Perfume is a combination of blackberry, rose, violet, mandarin and orchid. “Absolute feminity” is one of the slogans for J’adore”. J’adore has the market share of 30% in the world market, and thus France became the No.1 in perfume exporting country in the world.
8 Pages(2000 words)Essay
Film Review: Perfume
The psychological impact of the loss of his mother at childbirth and being born and raised in the slums can be far more adverse than imagined. Being raised under Ms. Gillard, a professional foster mother, Grenouille is feared by other kids because he is different from the rest. He does not learn to speak or stand till the age of four and only uttered nouns to express himself.
4 Pages(1000 words)Essay
The Works of Roald Dahl
Taking into account children’s literature only, it is possible to predict that children will be positively impressed by heroes’ adventures and their courage. As other children’s books, Dahl’s books include vivid pictures and illustrations in order to help small readers to grasp the idea at once and image their favorite heroes and heroines
3 Pages(750 words)Essay
There are several reasons for this but the most important is that the tale is an interesting study and discourse of human nature. This important theme was explored with Suskind combining elements of
5 Pages(1250 words)Essay
Taylor Swift perfume report
ective use and combination of the four P’s of marketing which are product, pricing, place and promotion has been proven to enable the business to perform more effectively in the market2. 1.1 Current Product Stephenson defined product as “everything the purchaser gets in
8 Pages(2000 words)Essay
Opium in afghanistan
Existence of opium in Afghanistan saw the rise of the Taliban group that financed its operation by monies obtained from opium cultivation and trade. Opium is largely
4 Pages(1000 words)Essay
The narcotic substance contains active substances like alkaloid and morphine, ingredients that are processed chemically to generate heroin. Over the years, opium has been frequently harvested for legal medicinal purposes and illegal trade. Utilization of
5 Pages(1250 words)Term Paper
Opium War
Emperors response to the opium smuggling was through the ban on its use stating that the British knew quite well that the ban was in their country so why sudden smuggling to China? Emperors ordered
2 Pages(500 words)Essay
ient text document that perfumes existed even in the earliest phases of human culture, though the modern and commercial perfumery entered during the final quarter of the 19th C (Townsend 114). The commercialization of perfumery is partly attributable to the synthesis of aroma
3 Pages(750 words)Essay
This catchy marketing strategy is widely used to promote Axe Body Spray, which is well-known for its overtly sexual advertisements, stereotyping of gender roles
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Opium Perfume Sophie Dahl Advertisment for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us