Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Business strategy of IKEA - Essay Example

Comments (0) Cite this document
This research will begin with the presentation of the types of competition IKEA faced in each of its regions. These included multinational furniture retailers; specialized furniture manufacturing; single country; non specialist companies; small &/or specialized retailers/manufacturers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Business strategy of IKEA
Read TextPreview

Extract of sample "Business strategy of IKEA"

Download file to see previous pages Strong Connection with Culture: The IKEA furniture has become an essential part of the culture. Its perennial existence has made it the de facto furniture company and many of its products have a long history. Employee Focus on Thrift: In an environment of increasing competition every last penny has value. The practice and culture of employees being thrifty to ensure that they utilize every last penny properly indicates that the firm’s culture dictated that resources be used properly. Staffing levels are appropriate, and not excessive, and even top employees fly economy to indicate that squandering of resources will not be tolerated. Entrepreneurial spirit of the Kamprands: Kamprand was known for his entrepreneurial abilities and skill of identifying profit opportunities. He had a knack of choosing the ventures with most potential. Even with IKEA he was able to establish a low cost supply line very early into the firm’s existence. High Turnover to Visits ration: IKEA poses a high visits to turnover ratio. For every million visits to the store revenue of 34 million is generated. This is a really good figure as it reflects the firms’ brilliant selling skills and customer loyalty. Strong presence in 25-50 year old population: The strong connection of Sec B and C to IKEA is a strongpoint for the firm. Even some portion of the A class consider IKEA as an option. The customers are smart, hence IKEA doesn’t need to do the pitch for everyone. Weaknesses: The weakness of IKEA will help us evaluate what is wrong with the firm and how it can improve it for the betterment of its owners and stakeholders. Informal ownership structure/No Shares: The absence of shareholders and a proper board of directors means that there is little accountability of managerial...
This essay discusses that home furnishing was a market with immense potential globally. The global sales for the industry reached a staggering $600 Billion in items such as furniture, textile, and floor coverings. A significant percentage (less than 50%) of these sales were constituted by furniture stores. IKEA was standing strong with a 2.5% share in the global market and reaching sales of greater than $20 Billion. The market was highly fragmented, with most of the competition occurring locally rather than globally. Strengths are the core competencies and strong points of firms. A look at the strengths of IKEA would give us an idea of how the firm has been so successful throughout the years. The IKEA furniture has become an essential part of the culture. Its perennial existence has made it the de facto furniture company and many of its products have a long history. The weakness of IKEA will help us evaluate what is wrong with the firm and how it can improve it for the betterment of its owners and stakeholders. The absence of shareholders and a proper board of directors means that there is little accountability of managerial practices. The domination of the Kamprand family means that the corporate structure format of firms is missing and the firm continues to be more of a family businesses influenced by incumbents rather than managerial experts. IKEA has taken the rough route in times of tough economic conditions. It has got rid of workers and insisted on cost cutting rather than innovation. This, however, was the need of the hour as the economic conditions demanded such action. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Business strategy of IKEA Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from
(Business Strategy of IKEA Essay Example | Topics and Well Written Essays - 2000 Words)
“Business Strategy of IKEA Essay Example | Topics and Well Written Essays - 2000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business strategy of IKEA

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

Company Strategy to the Public Sector

The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. Stakeholders include employees, customers and the communities in which the organization operates. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. In formulating corporate strategy, organizations need to identify and priorities strategic issues, which involve scanning, selecting, interpreting and validating information. (Schneider, 1989).
The aim of this paper is to explain the strategy of an organiz...
7 Pages(1750 words)Assignment

Global Challenges for Business Management and Leadership

This section aims at understanding the challenges faced by the United Nations due to political conflicts. In the summer of 2007, an issue in the Politically Speaking, the DPA had highlighted the increased focus on the conflict meditation. This report had also highlighted the interview with the Under-Secretary-General for political affairs. In the interview, he defended the UN against all the criticism and he also highlighted the need for finding political solutions for issues around the world. The interview also highlighted the importance of results to show the effective working of the UN. This interview also highlighted and urged critics to look at the positive along with the negatives of the UN. “The UN has knowledgeable a...
7 Pages(1750 words)Research Proposal

Internal and External Environmental Analysis for the Bakery Business

Liberalization of foreign investment and technology policy of the government is supportive of establishing industrial units in the country.

Threat: The UK food regulatory authority is planning to enforce the EC Regulations relating to food labeling. The labeling requirements under the new regulations will affect the food industry as the suppliers will be legally obliged to disclose the GM content of foods to the caterers. Thus business firms in the bakery industry also will be effected through the exclusion of flexible manner of labeling arrangements in the case of flour confectionery involving GM Soya or maize. (Genetically modified and novel foods (labeling) (England) regulations, 2000).

Trend: The new subs...
6 Pages(1500 words)Case Study

Evandale's Business Plan

Evandale’s mission would have a strong impact on the company’s later brand development.
When a company determines its mission and its vision, it needed to determine its objectives to accomplish that vision. I did not see the objectives—where the company was heading through in the presentation. A clear objective would have enabled me, as an audience to also picture where the company would want to go and would serve as the benchmark for me to assess the later strategic choices the company would state in the presentation.
According to the slides, the potential demand for caviar and the sturgeon products are “100x” bigger than the current supply. I would have wanted to see a reliable source for...
7 Pages(1750 words)Case Study

The Management, Leadership and Teamwork Competencies Required by a Small Business Owner

On the other hand organizational leadership is defined as the ability based on the specific skill of an individual to lead his/her subordinates in a manner that pre-planned organizational goals could be achieved within the defined time-frame.

According to Burns (1978) and Bass (1985), transformational leadership has a set of category constructs such as values, morals, farsightedness, long term goals, principles, acute awareness about the dividing line between causes and symptoms, mission statements, strategic perspectives, and human resources. Similarly, they identify a set of category constructs in the transactional leadership also. For instance concentration on the task at hand, short term goals and tactics, confusion co...
6 Pages(1500 words)Coursework

Business Etquette for Business Communications Course

Who wants to give a guess? How about you (pointing at someone in the audience), yes, what is your name? Adam? What do you think, Adam – Money, Machines, Management, and Manpower? Why do you think so? And how about you, ma’am (someone else in the audience) – do you agree with him?

I think we are all in agreement: you could have Money, Machines and Management, but without Manpower, you cannot have a business. And unless you have good Manpower working well together, you cannot have a successful business.

Do people work well together naturally? Those of you who are familiar with office politics will say, “Of course not!” You are right: left to themselves, few people work well toget...
7 Pages(1750 words)Speech or Presentation

Which of the Business Objectives Might Best Be Applied to the Southampton Solent University

In other words, there is no explicit reference to the achievement of long term objectives and the people being involved in the business with the express intention of making profits.

In this context, the Southampton Solent University’s existence as a business organization in the strategic business sense would be defined as a clear attempt at continuously engaging in the present and future activities with a view to achieving its long term objectives of which the satisfaction of stakeholders, particularly shareholders, is of paramount importance. Its mission statement is “The pursuit of inclusive and flexible forms of Higher Education which meet the needs of employers and prepare students to succeed in a fast-...
8 Pages(2000 words)Coursework

Business Communication for Degree Access: Olympic Volunteering Consultancy

The London Organising Committee for 2012 is headed by Lord Coe but we would need to contact the Minister for the Olympics who is Tessa Jowell to place the Bid. The Olympic Games are said to need 70,000 employees with large land development in London.

To beat out the competitors with an excellent business strategy (Wikipedia) an excellent marketing strategy must be used! 26,400 pounds, of the 1 million pounds on Flyers and radio ads this company can inform the residents of Greenwich of the career training opportunity. Using Radio ads that are up to date we can gain a young volunteer base. Flyers handed out to community centers and welfare offices this company will gain other targeted volunteers.

The Census Bur...
6 Pages(1500 words)Assignment

Is the Business World Flat or Spiky

On the other hand, these globalization standards are opposed by some critics and argue that globalization does not have to be a requirement for putting up a business in other countries, thus it is just a choice for entering a foreign market. Accordingly, standardization is applicable specifically to high-end markets and with accord to the market segmentation such as the trends that the young people patronize (Mullman, 2006) Regardless of the idea that globalization is mostly based on how the company standardizes the products, the home country still holds the profitability of the business as the economy affects how the foreign investors and other national sources back up the business (Stiglitz, 2006).
Making the world flat mak...
9 Pages(2250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Business strategy of IKEA for FREE!

Contact Us