Nobody downloaded yet

Nike: Business Strategy - Research Paper Example

Comments (0) Cite this document
\ Nike: Business Strategy Name: Institution Date Background Nike is a sportswear company that was established in the year 1957 by two young entrepreneurs with an intention of satisfying clothing needs of athletes. Primarily started as a store to import and distribute footwear products from a Japanese company called the Onitsuka Company, it went on to become an independent store after realization of profit limitations imposed by the latter…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful
Nike: Business Strategy Research Paper
Read TextPreview

Extract of sample "Nike: Business Strategy"

Download file to see previous pages The first market segment was in the United States of America, specifically in Oregon (Smith, 2012). Having operated in different names such as NIKEY and other names, before the 70s, the company first acquired its first design in the year 1971 at a cost of only $35.and acquired incorporation as Nike Inc. in the year 1978. at around this time, the company grows in terms of company infrastructure and its headquarters was opened in Beaverton, Oregon. The company later expands to other markets outside the U.S to regions such as Asia, where numerous manufacturing plants were opened. This expansion marked the first step towards global competition (Smith, 2012). At the end of the seventies, the company launched one of its most famous products, Nike Air, which began as a form of manufacturing technology. In the early eighties, the company took almost a half of the share capital of athletic footwear sold in the market. By employing traditional methods of communication, the company embarked on a serious campaign for reputation through spread of positive reviews from its customers and potential ones. It never made any electronic advertisement up until 1982 but still its reputation grew beyond expectation. But before then, the company had gone public and received a good response that saw it trade millions of shares all over the world. During the 1984 Olympic Games, athletes use Nike’s footwear products and thus showcase the company uniqueness in this provision. Since the company devised a mechanism whereby product brands were associated with great sportsmen, in 1985, the company formed a brand associated with the then young basketball superstar, Michael Jordan but its official launch happened in 1997. With engagements in newer advertising technologies, the company formed advertisement slogans, Just Do It, that experienced positive reception all over the world in 1988 and at this time, its revenue grew over one billion dollars. Toward the end of the millennium, the company had grown to world popularity and controlled almost all sports footwear, kits and had numerous endorsements. In the nineties, the company had embarked on using great sportsmen in its advertisement campaigns and consequently in this period, Tiger Woods and Jordan were endorsed in deals worth almost a hundred million dollars. In the beginning of this millennium, the company gained global dominance in the production of sportswear and tools such as balls. FIFA had adopted the company’s trademark and subsequently contracted it to be the official company providing sportswear and balls. It also engaged in the production of sticks for sports such as hockey. During this time too, the company diversified into the fashion industry and thus increased its revenue base whereby it launched products such as Air Force shoes, Sweaters and fashionable jeans and shirts (Smith, 2012). Current market position Currently, the company still stands as the world’s leader in manufacture and provision of sportswear and balls. It also has one of the largest fashionable shoes in the world. Although most of its products are relatively expensive, the company has maintained quality over the years and its products are of unquestionable standards. The company also is listed among the top two hundred companies in the world. With a total of more than three ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Nike: Business Strategy Research Paper Example | Topics and Well Written Essays - 3000 words”, n.d.)
Nike: Business Strategy Research Paper Example | Topics and Well Written Essays - 3000 words. Retrieved from
(Nike: Business Strategy Research Paper Example | Topics and Well Written Essays - 3000 Words)
Nike: Business Strategy Research Paper Example | Topics and Well Written Essays - 3000 Words.
“Nike: Business Strategy Research Paper Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Nike: Business Strategy Research Paper


...statement is: To bring inspiration and innovation to every athlete in the world. According to Bill Bowerman, everybody who has a body is an athlete. The company therefore aims at bringing inspiration and innovation to the entire humanity. The company has five goals for its business processes. These are, to provide an environment which develops individuals to maximize their contribution to Nike, to provide innovative and quality products and services both internally and externally, to identify consumer segment opportunities that are focused, to establish and nurture good emotional ties with groups of consumer and to maximize profits ( 1). History and products Nike was...
7 Pages(1750 words)Research Paper

Strategy Formulation - NIKE

...?NIKE Company NIKE Company Overview Phillip Knight a business graduate from the of Stanford Nike initiated NIKE Company in the year1962. The company started has an importation business organization that dealt with sportswear including athletic shoes from Japan to United States. Originally, NIKE was known as the Blue Ribbon Sports (Stead, and Stead, 2004). Later it was named NIKE after successful growths and expansions. Currently, the company indulges in business activities encompassing of designing, product development marketing of footwear, sporting equipment, apparel, and accessory...
5 Pages(1250 words)Research Paper

Internet Marketing Strategy ( Nike )

...of nearly all major sporting activities, such as football, tennis, athletics and numerous other games, however it is not confined to sports only. The company has expanded its wings in a scattered way and can be easily termed as a multisided market industry with focus on various segments. Operating internationally and having its outlets and chains in nearly all the major regions of the world, it holds attraction due to its variety and quality in the given domain. Strategies: Nike Inc has expanded its network through its franchises and independent retailers who are officially granted the licenses in this regard to sell their products under the official banner. Both the franchises and independent outlets...
8 Pages(2000 words)Research Paper

Nike Industry

...STRATEGY The Jordan Brand The Jordan Brand is a major division of Nike Inc. and focuses on making basketball shoes, training apparel, sweat jackets and pants, and a number of other sporting and exercise wears. The characteristics of this division is following the trend of legendary sportsmanship as it focuses on trading products under a sports culture influenced by Michael Jordan. The division provides a number of products targeting the youth who embrace sports’ idols and celebrities (Clancey, and Krieg, 2010). Strategy of Jordan Brand Jordan Brand uses pricing as its business strategy. In this case, it aims at competing with other brands such as Adidas...
8 Pages(2000 words)Research Paper


...Kazim Rizvi 18 January Human Rights Violators: Nike Nike is a global brand, famous for the supply of sports equipment, with its headquarters based in Oregon. It has earned itself worldwide recognition and goodwill after officially adopting the name Nike in 1978. Today, most sports people prefer its products than any other brand and many renowned faces have been its ambassadors all over the world. However, this does not conclude the company’s good faith. Over the years, Nike has also been accused of violating human rights and thus, these issues have cropped up and led to the fall and loss of face for the company to a great deal. In this paper, some of the main matters have...
6 Pages(1500 words)Research Paper

Business Strategy

...Business Strategy Techno Electronics Ltd has been in the market for more than ten years and it deals with the manufacturing, designing and developing healthcare products, telecommunications, weighing instruments as well as electronic scales. The company’s objectives include; increasing productivity through reduction of production costs via use of quality human resources and advanced technology, engage in nonstop research and development (R&D) in order to improve innovation and quality of products and growing the demand for company products via extensive product and company promotion and marketing strategies. The paper assesses the company strategy employed at Techno Electronics Ltd during its ten year tenure in business as well... as...
1 Pages(250 words)Research Paper


..., and accessories (Nikeinc). In fiscal year 2013 Nike Corporation generated total revenues of $25.13 billion and a net income of $2.48 billion. The firm is very well managed led by its CEO and President Mark Parker. Phillip H. Knight is the Chairman of the board of directors. The company has many popular brands including Converse, Hurley International, Jordan brand, and Nike Gulf. Its branding strategy has helped the company obtain a tremendous customer retention rate. Based on Pareto’s 80/20 rule 80% of a company’s sales come from 20% of its customers. In the late 1990’s Nike was involved in a sweatshop scandal that hurt its reputation and depleted its sales by 50% a...
2 Pages(500 words)Research Paper


...Nike Economics Nike economics Nike is an American multinational company that is involved in the design, development, manufacturing and in the global marketing and selling of footwear, apparel, equipment, accessories and services. Its one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (Brian, 2002).The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses. Due to its presence in many countries, Nike has had to make several payments in relation to various cases occurring in different...
2 Pages(500 words)Research Paper

Business Strategy

...McDonald’s Business Strategy McDonald’s Business Strategy McDonald’s is a leader in the quick service restaurant industry andenjoys a remarkable market share. McDonald’s operates in 119 countries and has over 33, 000 restaurants. Through its business strategies, McDonald’s has managed to register remarkable profit margins compared to its close competitors. However, it is critical to assess the restaurant’s business strategy in an effort to determine whether it matches properly to the conditions of the quick-service restaurant industry. In the recent past, McDonald’s developed a plan-to-win...
2 Pages(500 words)Research Paper

Business Ethical Failure: Nike Labour Policies

... Business Ethical Failure: Nike Labour Policies Introduction Nike came into existence when Phil Knight met track coach Bill Bowerman in 1957. The two formed the Blue Ribbon Sports in 1962. Initially, the enterprise was importing high-tech sport shoes from Japan. In 1971, it began to subcontract its own shoe line and in 1972, the Nike brand was launched (Allen, 2006). Nike continued to come up with innovative shoes. By 1978, it had grown to become one of the major players in the American athletic apparel and sportswear market. Its sales expanded to Europe and South America. In 1980, Nike offered two million shares of common stock fuelling...
9 Pages(2250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Nike: Business Strategy Research Paper for FREE!

Contact Us