Strategic Management and Business-Level Strategies of Nike - Case Study Example

Nike pursues a focused differentiation strategy where it focuses on serving the sports segment by providing the best sports products than other players in the segment. Nike serves two major market segments: footwear and apparel market segments.

Q2: How Nike’s business-level strategies changed the nature of industry competition
Nike utilized its competencies in design and marketing to penetrate new market segments. The company’s business-level strategies changed competition in the industry in that the company significantly reduced the threat of competition through acquisitions. The company resorted to purchasing other footwear companies that offered substitute products, for example, the company acquired Converse, Hurley International as well as Official Starter among others.

Nike has made its products unique from those of competitors and relied on innovation for new product development. This has enabled the company to venture into new markets. The company has used its competitive advantage over other competitors to stay on top of the market.