We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Starbucks - Admission/Application Essay Example

Comments (1) Cite this document
Located in several countries all over the world, Starbucks is one of the leading coffeehouse chains offering a range of products from coffee to a number of food items. …
Download full paperFile format: .doc, available for editing
Polish This Essay98.2% of users find it useful
Read TextPreview

Extract of sample

Download file to see previous pages Started in 1971 in Seattle, it has established itself not only in the US but also as an international brand in over 40 countries with the total number of stores exceeding 3000 (Pham-Gia, 2009). Starbucks values the relationship it has with its customers. It transcends the ephemeral interaction that the customer has with a Starbucks’ barista into a unique connection, a value ingrained in its vision which is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks Corporation, 2011). For any organization, vision is invariably one of its most important core values since it allows its employees to be oriented in their work and to collaborate for the achievement of shared goals and objectives. In order to achieve this vision, mission plays an integral role. It chalks out the plan with which the organization aims to achieve its goals. Thereby the mission not only reiterates the values which are represented by its vision but also has distinctive features which set it apart from other competitors. The mission of Starbucks inculcates the goal of making the company as the principal supplier of top-of-the-line coffee on an international level and to always adhere to its operating rules and standards (Pahl, 2009). This mission affects the attitude and performance of employees at the organization and other stakeholders which are directly or indirectly concerned with its functioning. The primary stakeholders for Starbucks include the employees themselves along with its customers, stockholders, partners, NGOs and environmental groups, media, government organizations, groups/organizations by university students, competitors and regional community groups (Clampitt, 2009). Specialty Coffee and Porter’s Five Forces Specialty coffee is still a growing market in the food industry since trends show a shift from the conventional consumer good-aligned market to one whereby the product quality is better and brands have distinct traits which set them apart from other brands (Baghdadli, 2008). The market for specialty coffee is also quite fragmented with a high level of competition primarily due to low barriers to entry (Pearce & Robinson, 2003). This pertains that there are certain factors in play, based on the competition, which affect Starbucks’ performance. According to Michael Porter, there are five forces which influence the competitiveness of the organization. An analysis of these forces allows an insight into the operational dynamics of competition in a particular industry. The Five forces model identifies the important forces which establish the competitive prowess of a business. One of the prime determinants of the competitive model is the new entrants in an industry. New entrants in an industry are heavily influenced by barriers to entry. As a general rule, the lower the barriers, the easier the entry into the market. The costs of entry along with other competitors that are already operating in the market dictate the competitive power of the business. For instance, Internet has decreased the entry barriers and has made it easier for businesses to break into the market. Similarly, Starbucks’ entry into the market in Italy, which already had a number of competitors in the market, augmented the competition present (Thomson & Baden-Fuller, 2010). In the coffee specialty market, barriers to entry are relatively low. According to Bussing-Burks (2009), the coffee market already boasts several businesses offering similar products. She further observes that it does not cost much to make a coffeehouse, thereby attracting a number of businesses to the market. Where many businesses have not been able to do well, there are others which have established themselves as profitable entities. Bussing-Burks (20 ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Starbucks Admission/Application Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/business/1398949-starbucks
(Starbucks Admission/Application Essay Example | Topics and Well Written Essays - 2000 Words)
“Starbucks Admission/Application Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/business/1398949-starbucks.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ekeeling added comment 1 month ago
Student rated this paper as
I never thought 2000 words essay could be written in such a free manner. I loved the content of this essay. Will definitely use it for my own work!
The current goals of the company is to maintain the standing of the company as one of the most recognizes as well as respected brands in the world. For achieving its current goals, the company plans to continue on its expansion path primarily focusing on the countries outside United States in retail as well as license store segments.
2 Pages(500 words)Essay
Globalization and Global Strategic Planning: eBay
A rapid increase in the use and availability of internet, especially in developing economies, has presented new opportunities for eBay to expand operations and offer localized services. The company has also made major changes to the criteria for choosing vendors and introduced various combinaitions of customer and business-level transactions.
4 Pages(1000 words)Admission/Application Essay
Experience in which You Left Comfort Zone
This means their schedule is a busy one and I rarely spend time with them. My dad would come home once in a while but he’d get a call in the middle of night to go and attend to any emergency. At some point I felt like we were strangers with everyone at home.
6 Pages(1500 words)Admission/Application Essay
Strategic planning
The highest levels of leadership in the organization are comprised of the people who are mandated to determine what the corporation is to do and how it is to do it. They are answerable to
3 Pages(750 words)Admission/Application Essay
Accounting paper
The coffee the company serves is sourced utilizing fair trade coffee practices. Fair trade coffee is an international standard that ensures that poor farmers in developing countries receive a minimum of $1.26 per pound of coffee
2 Pages(500 words)Admission/Application Essay
Profitability: “Starbucks is targeting International revenue growth at a compound annual growth rate of 20 percent over the three-year period
2 Pages(500 words)Essay
Visual Language: Reading Symbols and Narratives
The mermaid also represents the quality that the company delivers to its customers. “For people all over the globe, she is a signal of the world’s finest coffee” (Steve). The first version of the companys logo was brown in color. The twin-tailed mermaid
1 Pages(250 words)Admission/Application Essay
The report-writing task has involved analyzing the challenges that is facing the company at the present time and the next few years, drawing conclusions and making recommendations. The findings of this report are presented with the
1 Pages(250 words)Essay
Dunkin Donuts
The determining factors of the supplier power are the ability of the firm to produce unique products. The second determining factor is the service provided to the customers, which may determine the reaction customers will show after receiving
3 Pages(750 words)Admission/Application Essay
Case Study: Union Baristas at Starbucks
though the management in the company wants people to believe that the company is socially responsible as far as employee treatment is concerned, the reality is different. For example, the company has covered only 47 percent of its employees as far as health insurance is
3 Pages(750 words)Admission/Application Essay
Let us find you another Admission/Application Essay on topic Starbucks for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us