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Essays on is the medium the message media
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The Medium is the Message
8 pages
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This essay "The Medium is the message" is to examine the major postulates of McLuhan's theoretical leap and some of the responses from other scholars against the new developments in media of the present world.... Elucidating the aphorism, 'the medium is the message', Marshall McLuhan asserts that the content of the media is inherently shaped by the medium.... The Medium is the message - explore what Marshall McLuhan meant by this ment, tie it to ways the Internet and telecommunications may also be changing us....
The medium is the message
2 pages
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It therefore follows that the medium is the message, because it is the medium that determines how the message will be delivered by determining the effectiveness of the message delivery.... Nevertheless, McLuhan argues that contradiction is the medium that causes an individual to ponder on two or more issues4.... The concept “medium is the message”, developed by McLuhan and Fiore, is representative of the fundamental role that the medium plays in determining how the message is delivered....
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Medium is the Message
1 pages
(371 words)
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The essay "Medium is the message" demonstrates that the Medium is Message is an article that exemplifies how modern culture splits all things as a means of control.... The medium has, therefore, taken dominance, and is not only the bearer of the message but the message.... The author also accentuates that in his view, reason shows that the accelerated media change has become some kind of massacre of the innocents.... Is it not a wonder that the change brought about by accelerated media change occurs regardless of the approval or disapproval of the people living in the society?...
The Medium is the Message
4 pages
(1000 words)
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Medium is the message Structural linguist Ferdinand Saussure, in his text A General Course in Linguistics, first proposed the field of semiotics.... It will consider both the connotative and denotative meaning of the signification methods within these advertisements, and consider the nature of the medium in terms of the specific magazine as influencing the significatory pattern.... It was later adopted and advanced by theorists such as Roland Barthes who extended the analysis to not just words, but to visual signs in contemporary media....
The Medium Is the Message - What Marshall McLuhan Meant By This Statement
7 pages
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This paper 'The Medium Is the message - What Marshall McLuhan Meant By This Statement" focuses on the fact that elucidating the aphorism, 'the medium is the message', Marshall McLuhan asserts that the content of the media is inherently shaped by the medium.... The medium is the message as a metaphor is important in understanding the new electronic media.... The Medium is the message - explore what Marshall McLuhan meant by this ment, tie it to ways the Internet and telecommunications may also be changing us.
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Describe the best tactics and techniques for message presentation, regardless of medium
2 pages
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The effectiveness of the message will greatly depend on its presentation.... The effectiveness of the message will greatly depend on its presentation.... Secondly, the theme of the message should be simple and straight to the point.... Bloggers strive to be successful, and the message ought to deliver value.... There exists a link between the presentation of the message and its public relations.... The tactics and techniques applied in public relations enhance the effectiveness of the message presentation (Flynn, 2006)....
Radio and Television as Information Media
8 pages
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Bodybuilders may design their massages with additional features to allow the und users to relate directly to the message (Radio Advertising Bureau, 2013).... This is due to the control the advertisers have on the nature and period in which the message needs to be portrayed.... The radio offer listeners a chance to interact with the medium and suggest changes to be undertaken by a specific media house.... dvertisers may prefer the medium due to their interaction nature....
Digital Media in Social Context
12 pages
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The factors considered in selecting a means of delivering a message according to this paper include the cost of sending the message, the complexity of the media to be selected, the confidentiality of the message and the nature of the message to be delivered.... It is only the content of the message that matters.... the message is important than the way of delivering it.... There are various ways of delivering the message....
Medium is the Message
5 pages
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Medium is the message In the early 20th century linguist Ferdinand Saussure proposed the notion of structural linguistics as a new means of analyzing language.... In addition to this, I recognize that the medium of music is extremely powerful in its visceral appeals and this made me excited to investigate the medium.... In considering the song it's clear that the themes and message relate to a broad audience.... The song's can be listened to by individuals across the globe and they can equally relate to its message....
Marshall McLuhan Concepts about Media
8 pages
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(2008) ‘is the medium the message in psychoanalysis?... One of McLuhan's best-known concepts which are basically summarised by the assertion that "the medium is the message.... One of McLuhan's best known concepts which are basically summarised by the assertion that, "the medium is the message.... The fundamental theory in the statement “the medium is the message” is that the medium through which content is contained has a significant role in the way it is identified....
Social Media Strategies for Breast Cancer Awareness Campaign
11 pages
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The paper "Social Media Strategies for Breast Cancer Awareness Campaign" states that the feedbacks and follow up by the member of the organization should be ensured in order to determine that the people have not just listened to the message but have actually implemented in their lives.... The use of the different video messages with the celebrities conveying the message can gain significant attention from the users.... Number of visual images, information and message can incorporate in the video to make the message (Biagi 2014)....
Media Messages Paper
2 pages
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The groups are not treated in proportion to their numbers instead they are treated according to the way they have been known; the Jewish as people who normally would have their way even when on the wrong, that is why others would rally to try and make sure the Jew in question.... ... ... The Latinos and blacks are known to be criminals hence even when they perform dismally in school, the reason is quickly said to be a criminal culture.
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The Effect of Media Type on the Message of Pakistan and the United States
5 pages
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The Effect of Media Type on the message of Pakistan and the United States A test of Postman's claims that media type shapes the news Name: Class: Section Number: Option A: “The” News Introduction The news, whether it is through television news or through print media, provides a source of information about the events that are occurring throughout the world.... This report will examine one television presentation and two newspaper presentations of the story and analyze how these differ in the way that they portray the information, the impressions they give, their focus, and the effect of the medium itself on the content....
Medium Theory Application in the Professional Communication Practice
15 pages
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One of the popular communication theories is the medium Theory of Communications that perceives the communication process as a message oriented process.... 11), the key element in any communication process is the message that is intended to be transmitted over to the audience and the feedback that the audience will provide.... Competence in communication has been associated with the formulation of the message in such a manner that it is concrete, precise, clear, free of distortion and well-articulated....
Journalism, Mass Media and Communication
8 pages
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We have to pace ourselves to catch up with the pace of the medium and what has prompted us to do that is the medium itself.... The above discussion accentuates the argument made by McLuhan that “The medium is the message.... The content of a given message has, of course, its own importance but what usually is ignored is the impact of the medium of the message on our lives.... They have received the message that “they need to be careful” and this message is news media itself....
Changes Brought on by Blogging and Social Media on Public Relations
8 pages
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The use of these mediums is not a cheap affair and the cost of having their messages broadcasted to the public through took a large chunk of the organization's expenses especially if the message was to be broadcasted on a regular basis.... These blogs can also be shared on various social media, and through such acts the message is spread even further free of charge by those who wish to pass on the information to others.... An organization wanting to pass on a certain message may have had to wait until their desire time slot was available in the medium which they chose in order for them to pass on the message which at times served as a disadvantage especially when the message was of an immediate nature....
Some Principles of Media Literacy
1 pages
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Media shows the message selected, not exactly reality.... The writer of this paper says that media today is edited, assembled, and created to portray the point of view of the maker.... , and other forms of media.... Citizens need to determine to evaluate statements made by the media, but then be able to produce media messages.... Blogs, emails, webcams, and so forth are created by citizens that are influenced by the analyzed/evaluated media message....
The Right Communication Channel
3 pages
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The medium that is used to convey a message affects how perfectly the message reaches the intended person.... There are three categories of communication such as verbal communication that involves listening to an individual to clearly comprehend the meaning of the message.... Also, there is written communication whereby the message can be read, and nonverbal communication entails observing a person and deducing meaning.... Some leaders feel that email does not send the message to the receiver better than verbal communication....
Dieter Rams Principle and McLuhans Concept
6 pages
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The art is better understood by the meaning it contains rather than the medium, which it uses to pass the message.... his paper will be employing the use of Dieter Rams ten principles of good design and Marshall McLuhan's “the media is the message “to help in decoding the messages in Michelangelo's painting that are said to be having hidden meanings- the creation of Adam: the floating brain Divinity.... The use of women in the diagrams tries to portray the message that each perfume is unique, and each is a brand of its own.
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Considering the Anthrax Attacks
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Finally, the message maps are delivered using the appropriate information channels for instance in this case the local authorities can be used to alert the citizens.... "Considering the Anthrax Attacks" paper assesses two conferences that evaluate the Congressional Research Service by Lindsay's report on how social media could have been used during the attacks and EPA publication on effective risk and communication and the seven general rules of risk communication....
Marketing Communication Tools
9 pages
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Such mediums might communicate the message once or for a limited time, but their influence on consumers' behavior can be noticed for a long period of time.... Once the medium is decided, the researcher then move on to weigh the benefits that an organization perceive it would achieve by selecting the said medium (Duncan & Moriarty, 1998).... Above the line, using mass media carries out marketing communication; whereas, below the line marketing communication makes use of non-conventional marketing media....
Internet as a Mass Medium
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It depicts the message in a visual form which can be compared to those of present days TV or magazine.... The case study "Internet as a Mass Medium" states that In the present day, no one can think of a day without the presence of media.... media has become an integral part of everyone's life.... media can be defined as communication channels through which news, education, entertainment, etc.... Taking all the factors into consideration it can be concluded that in spite of the danger that is related with uncontrolled growth on internet, it has provided a great opportunity for development in the educational and the health care sector that is considered as the most vital sectors of the society; media succeeded....
Cell Phones as Mass Media
3 pages
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The paper "Cell Phones as Mass media" highlights that cell phones, although did took over some of the responsibilities of the internet, providing emails, search options and a lot more, cannot undermine the value of the internet.... Internet by all means still remains the main source of mass media.... Mass media refers to the technologies, and methods used to convey a message to a large number of audiences.... There is controversy on whether cell phones could be considered as part of the mass media or not....
Staffing Organizations
6 pages
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?the message maybe verbal or non-verbal.... the message can be realistic, targeted or branded.... Therefore, the communication is a two way method and is incomplete without a feedback from the receiver to the correspondent on how well the message is decoded by him.... the medium for distribution can be a job posting, potential supervisors and peers?... In this case the select physical media.... Physical media refers to a channel where the individual who is talking can be heard and seen by the viewers....
Integrate Marketing Communication and Automobile Industry
16 pages
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The model was launched successfully and received good response from the media and people in terms of sales volume and popularity.... The company decided to promote the brand using different forms of promotional media including print, TV and other electronic ads and direct advertisement methods.... he entire effort brought some positive outcome to the company because the model was launched successfully and receives warm welcoming response from the media as well as from the general public....
Concept of McLuhan's Definition of Hot Media
9 pages
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Content in a message helps in researching the overall impact of the message.... McLuhan's various comparative arguments over the importance of the medium rather than the content of the medium, quoting examples from various facets of life are analysed to prove that hot media has the power to change the past traditions and bring a revolutionary change in society.... Hayles, who find fault in taking out information from the medium or physical body in which it is flashing....
Mediums of Communication
2 pages
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In this channel of communication, an individual interprets the message relayed on him or herself and makes meaning out of them basing on his or her mental condition.... There is a possibility of the sender getting immediate feedback, and this depends on the recipient of the message is online.... This is because there is an icon that shows whether the recipient of the message is online, and has read the information relayed.... Physical media....
The Message of Art Matters
10 pages
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the message of Art Matters Art is defined as a form of expression.... The content and the message is of essential factor that makes every artwork unique and transcendental.... It is the message or the feeling that is imparted by the work of art.... Every brushstroke, the choice of the medium, the color combination, the subject, the light intensity and the tone, all contributes to the message that the artists want to convey....
Globalization Persuasion Marketing Model
5 pages
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For instance the persuasion model helps marketers to develop an understanding regarding how to target the audience, what kind of medium should be used, how message should be devised and in what ways this message is likely to be interpret by the consumer or in simple words understanding of consumer about the message (Belch and Belch, 2009).... similarly this persuasion model also deals with the understanding of the message by the consumers, as marketers can devise and craft message that can be readable and understandable by the masses, avoiding complex communication sentences or messages in their advertisement can further add benefits for the company or for the marketers....
The Physical and Mental Effects of Mass Media on Humans
13 pages
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The first was their dependence on slow transportation and secondly the message passed through multiple channels or humans until it reached destination and by then it would be significantly distorted.... Initially much effort was made in designing of the message with the assumption that all receivers would interpret the message in the same manner.... Over a period of time the message needed to be evaluated in the context of the receiver, hence came in the concept of selective perception....
Media Analysis and Its Impact
6 pages
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Commonly, the text used in each medium is decisive in regard to the medium's role and the message involved.... As a result, the message given to consumers is not accurate.... The literature related to the particular subject verifies the value of media text in understanding the message given to the public.... In other words, when the message promoted through a medium needs to be identified the text involved has to be carefully examined (Macnamara 1)....
Analysis of Marketing Communication
11 pages
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Today's marketer has to evaluate which medium(s) shall be used to communicate the message effectively to their target market.... Now there has been a fragmentation of traditional media advertising and new mediums and communication alternatives are emerging every day.... epsi always communicate an integrated message to its customers via broadcast media, print media, social networks, BTL activities, sales promotion and publicity....
How Media Technologies Changed Our Experiences of Space
12 pages
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What is the Meaning of the Medium is the message?... The Medium is the message.... The main focus of the paper "How media Technologies Changed Our Experiences of Space" is on truths represented by portraits that contained values like beauty and virtues that were of significant importance during a given period in the past.... Typical examples of media channels today include television, films, interned and print media....
Obey You Campaign by Sprite
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The media extend the human communication by enhancing the production and distribution of the message, improving reception of information, storage as well as retrieval (Ruben 1992, pp.... By making use of the video as the medium of communication, the Sprite campaign ensures that the message they want to deliver reaches a broad range of audience.... With the growth in the use of technology, people are more likely to share the video with each other irrespective of their location, and this plays an essential role in communicating the message further....
Social Media Marketing Issues
18 pages
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the message conveyed online should be primary infused with the basic business values, then accepted to the online tactics and strategy of the firm, and eventually personalized for a particular combination of targeted market and online medium.... the medium scale business marketers or owners do not completely realize the challenges and threats in it.... This review "Social media Marketing Issues" touches on the disparities persisting in SMM research and highlights the requirement of future researches to discover the advantages acquired by marketing with the help of these social media marketing websites, particularly for retailers....
Integrated Marketing Communication as a Strategic Marketing Process
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The sender in this perspective is the person sending the message to another party; the business to the customer.... the message is the set symbol that the sender transmits to the receiver.... The media is the co0mmunication channel through which the message is transmitted to the receiver (Percy, 2012).... Receiver is the party receiving the message sent by the sender.... Response is the reaction of the receiver after being exposed to the message....
Analysis of the Book The New Literacy: Language of Film and Television by Harold Foster
6 pages
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Despite the great unique theory within the book the author does a poor job of delivering the message and following through with the content of the book the overall theme of the thesis.... This view was bit unrealistic, but the message about the value of visual literacy was right on target.... In the middle age, mass media manifested itself in the form of written press.... In the middle age mass media manifested itself in the form of written press....
Position/critical paper
2 pages
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It is believed to be the message of God, even though it is an unsolicited fact.... It is believed to be the message of God, even though it is an unsolicited fact.... The mass media culture of Protestants is based on many activities which are drawn from textual scripture of Bible.... It Critical Review of Article Why do protestants opt for textual god message translated ?... They want to follow the real godliness even though they transform the written spiritual message into various channels....
The Constant Influence of the Media and Advertisements on People's Body
11 pages
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the message thin is in, is sold thousands of times in a day through TV, movies, magazines, billboards, newspapers and songs.... The following paper entitled 'The Constant Influence of the media and Advertisements on People's Body' presents body image which is an essential part of our self-concept and identity.... The media bombards the public with images of thin women.... The media bombards the public with images of thin women....
Breakdown in Organizational Communication: GB Financial Corp
4 pages
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Noise exists in the communication process if sender of the communication is unable to explain his message properly, if the wrong medium of communication is received and if receiver of communication is unable to trust the intentions of the sender of the message.... This leads to different people interpreting the message different and sometimes because of this there's a gulf between what the sender of the communication is trying to say and what is being taken by the receiver of the message....
The Medium And Its Impact On The Society
7 pages
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??In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of shock to be reminded that, in operational and practical fact, the medium is the message.... hese words Marshall McLuhan begins his famous work “The Medium Is the message” that is a matter of heated discussion of thinkers since 1964, when it was published.... There are a lot of serious defenders and critics of McLuhan's ideas, and, in my opinion, all of them are right to a greater or lesser extent, although after my reading of McLuhan's works and of some discussions around it, I should confess that I could agree with his aphorism: “The Medium Is the message”....
Advertising and Promotion
10 pages
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This should be followed by the will to inform or persuade a target audience, over and above, conveying messages through various varieties of largely non –personal mass media.
... In light of this, advertising comprise of creative idea, strategy, execution and the media.... As such, both electronic and print media such as television, internet, magazine, and other media are utilised to reach a broad audience.... Of most important is that rich media banners allow consumers to have more interactions such as playing games....
Media Literacy and Ethics
4 pages
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What ascertains the value is the list of attributes attached to it, including “who is producing the message, what the function is, and the target audience.... It is only a Media Literate person who would be able to evaluate how the medium he/she is using is performing on these counts.... Such an evaluation will help him/her in deciding to continue with the medium or switch over to another medium or actively engage with its managers in order to improve its overall standards....
Philosophy by Donald Norman
5 pages
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The shift from phenomenology to experienceology is really, in one sense, a shift away from objectivity and towards subjectivity.... On the one hand, there is the objectivity that is implicit in the positivist approach, the logical rigor of it, the exactness, the positivist orientation.... ... ... ...
The Effect of Media on People
6 pages
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The paper "The Effect of media on People" discusses that generally, the implementation of media studies in the curriculum of universities is another gesture that people of the 21st century are accepting the role and influence of media on their lifestyles.... Supervisor's The Effect of media on People A human being is born with the instincts of interacting, socializing and mingling within their environment among one another.... media is the official name given to this exercise by the modern world....
Media as the Mirror of the Society
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It is only successful if the receiver is able to decode and understand received the message from sender (Carey, 1989).... Next, involves encoding of the message.... the message is sent to the intended receiver in words, symbols or appropriate language of the medium.... Next, the decoding of the message takes place.... This involves expression of the message in an intelligence language that the receiver understands....
Basic Communications Model and Two Step Communications Model
3 pages
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The person who looks to communicate is called the sender and the person who would receive the message is known as the receiver.... Once the message has been encoded, the next phase of communication is to transmit the message to the receiver.... When the message is received by the person known as the receiver a decoding process starts.... Just like the sender who has to encode the message to initiate the transmission, the receiver also has to interpret the messages and then decode the information sent by the receiver in the form of images, thoughts to emotions that could be understood....
Relation between Media and Culture
3 pages
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The writer of the essay "Relation between media and Culture" suggests that there is a possibility that some communities or groups are becoming more powerful than others due to the impact the media is causing to others.... In the initial stages of the article, it focuses on media, providing a precise definition of media.... The report asserts that today it 's hard to do away with media, it means to a bigger extent most of the activities a man does he or she involves the media in a particular way....
Current Marketing Communications Practices of Nordstrom
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he overall marketing communication strategies of Nordstrom are focused on promoting and conveying the message of the brand to its customers in an effective way.... These include both traditional and innovative ways of marketing communication like online advertising, advertisements in print media, personal selling, advertising in third party websites, public relations, and personalized advertisements and so on.... The company has an established base of marketing freelancers and marketing personnel who regularly update posts in the social media sites like Facebook, post tweets in Twitter and upload fashion and company related videos in YouTube....
Contemporary Communications Media
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In addition, there is the transmission of the message through a digital format, the decryption at the receivers' computer, and finally, re-translation of the machine language into a human readable message (Lievrouw 2011).... n communication media, the medium of communication is the message.... Marshal McLuhan, a renowned media theorist, famously argues, “The medium is the message.... In retrospect of McLuhan's message, people had a novel perception about the traditional model that suggested that the medium had trivial impact on the message....