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Inasmuch as pre-modern art was based on fetish techniques adopted by individual artists, messages contained in each artistic medium did not contradict standards of rationality. Rutsky (1999) mentioned that contents of traditional media represented perennial happiness and perceptive inclination of both artists and audiences. Those perceptive inclinations constrict individuals to adopt a uniform rationality of ideas contained in media channels. However, contemporary media possess substantial difference from its traditional versions. Today, incorporation of technology in media has significantly changed the audiences’ perception of space and time.
Media technologies today are constantly evolving. Consequently, contents of media continue affecting audiences’ lives in a complex manner. The media environment together with its representation of space and time causes a substantial impact on social, economic and political aspects of human life. Increasing dynamics within the media’s virtual environment presents temporary ramifications of time and space orientation. According to Frederick and Mast (2007), current contents of digital media throws consumers into a strange environment of ordered and linear coordinates of space and time scales. As acknowledged earlier, traditional media demonstrated uniformity and objectivity in terms of content representation. However, digital media today represents concepts by immersing then into inconceivable spatial dimensions. This creates a situation where consumers are in constant quest for the difference between real and virtual representation of life aspects. Rutsky (1999) added that spatial dimensions in digital media take consumers into environments with contents that cannot be comprehended through simple sensory perceptions. Meaning of digital contents does not result from immediate experience. Rather, understanding them requires mediation between concepts of rationalism and instrumentalism.
In order to understand
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Now, the situation is different and time/distance is no more an issue. This change is revolutionary because modern day technology changed the 21st century and our lives in general. Within this context, the Internet is most important because it is the cheapest and popular medium of communication and one of the best examples for the growth and development of modern technology.
Race biases and negative political representations in the media may contribute to dysfunctional Black identity. Even today there are very few Black heroes or extra – ordinary person features in film or television series. According to (Anderson 34)“The African American image in the media and on television is restricted to white’s conception of Black life and culture”.
The cellphone technology is already 38 years old. It started in 1973 when Dr. Martin Cooper, Motorola’s researcher and executive, made a first call on the first cellphone that was made. The call was made to Dr. Joel S. Engel of Bell labs and was patented under his name on October 17, 1973 under the name “Radio Telephone System”.
Moreover, those who are considered to be good at multi-tasking are not in fact good at paying attention. Multi-tasking by its very nature is the diversion of attention. Furthermore, those who are considered to be good at multi-tasking are by no means good at switching attention from one task to another.
It is evidently clear from the discussion that the internet has had a huge impact on the lives of the people to a point that people can’t figure out how to work without it. The Internet is considered to be the greatest invention that has affected the lives of the people most. The Internet has become so popular that it has affected every aspect of people’s life.
Most importantly, it is easy to use, access and above all, the fastest medium, which makes most of its users addictive of using it more and more every time.
Apparently, such a medium that is becoming ever imperative in the already busy lives of human beings; is also likely to have impacted various aspect of the life of the person using it.
According to the report computer use has greatly changed in the area of criminal law. Computer deals can involve hardware, software and other services. Courts asses the customer software cases under the current tests which include element test, bi-figuration test and final product concrete and movable test.
The invention that changed mankind forever due to its social impact and its ability to commute humans to long distances at fast speeds is the car. The modern car was created through a collaboration of over 100,000 patents. Carl Benz in, invented the
ew product through lifestyle magazine is now taken over by the new ‘two way’ method of communication that includes advertisements as well as feedback from the customers (Okonkwo, U. 2007 p.144).
Fashion journalists are keen on publishing what is happening in London and