StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Feed, Media and the New Culture - Report Example

Cite this document
Summary
This report "The Feed, Media and the New Culture" discusses the big media condoms that got together and gave all this money and bought the schools so that all of them could have computers and pizza for lunch and stuff, which they gave for free…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful

Extract of sample "The Feed, Media and the New Culture"

The Feed, media and the new culture ‘…..the big media congloms got together and gave all this money and bought the schools so that all of them could have computers and pizza for lunch and stuff, which they gave for free, and now we do stuff in classes about how to work technology and how to find bargains and what's the best way to get a job and how to decorate our bedroom.’ (The Feed, M.T. Anderson) The narrative gives an excellent picture of the techno centric world in which how reality is perceived and how it changes their perceptions, attitudes, imaginations and even the child play. The virtual images they see around are none other than the media images; a perfect example of how media and communication is changing the world, which is also true to the present world. The Feed: a constant flow of information, advice, advertorial, and plain urging to buy, buy, buy. It's the Internet and the Shopping Channel plugged into your head, so that you never really have to think for yourself (because the Feed will prompt you, fill any gaps, find information for you, suggest that you might want to buy the latest trainers jackets cars whatever). The Feed speeds everything up: as communication is instant, and you never have to miss anything, so trends come and go in the blink of an eye. Feed is not a fictional phenomenon, but a stoic reality. A reality that we experience every day in our daily rush through the consumerist world, running amok through advertising banners, pop up windows, SMS messages, advertisement jingles and even film songs and celebrity albums. The information and communication technologies, global media, internet and the new mediated culture together have set the world clock to a common time zone at the same time transforming it to a virtual society. In this new world governed by the dictums of media and communication conglomerates information travels fast than light, and sound is no more heard. It’s the image that counts, the image that your memory recalls first. No wonder the US President is much particular that his televised image should be viewed by the people across continents glued to their community television sets. Like the universal culture it has brought the new communication technologies has also universalized politics too; law is no more the utterances, whims and fancies of a dictator. Thanks to the news channels, the human rights violation in any part of the world has no longer become a local issue, but a matter of universal concern. Even though media has initiated the process of a new renaissance, taking advantage of the developments in information and communication technologies; their precipitations like the world news and news products, the mediated culture, blogging and electronic consumerism increased its pace acting as catalysts. The MacLuhan equation Marshal MacLuhan, a Canadian professor through his pioneering work Understanding Media: The Extensions of Man, published in 1964 started the discussions on media and their effects on the society. ‘McLuhan said the electric media would cause a social and political "implosion," raising "human awareness of responsibility to an intense degree."(qtd.in Larry Press 1995) But media investigated new possibilities by discovering the political, social and economic viability of MacLuhan observations. Barely 15 years after McLuhan propounded his classic observation; the world saw the impact of the televised image, triggering a new crowd behavior, and ‘tailoring’ reactions. The television pictures of the war on Iraq, the outrages of terrorism on the WTC and the reportage on hostages in fact changed the world view on each and aspect that affected the modern day society. Mass media Today we live in a media centric world where each and every development whether economic, political, social or cultural is initiated and determined by the media. The reality has become so virtual that it is hard to believe it, if media has not spoken anything of it. Thus media and media products have become fast moving consumer goods and found new markets across the borders. They are received with the same excitement that any foreign commodity gives to a native population. Thanks to the new marketing techniques, like the world news update, the culture magazine where the foreign culture is always glorified and the travel programme that always discovers the exotic. What else you need to reduce the distance between Alaska and Ajanta Caves when airline companies queue up to advertise with a cut in airfares. What else is needed to bond people together by a common ire when the premier news channel starts morning show breaking news about the human rights violations at a distant corner of the world? Information and Communication Technology (ICT) The internet pioneered the ICT and spearheaded a revolution just like the invention of the printing press. If printing empowered people with knowledge, the internet gave them ‘digital liberation’ (qtd. in Jones & Jones). ‘In the information age, the critical organizational form is networking. The most critical distinction in this organizational logic is to be or not to be -- in the network. Be in the network, and you can share and, over time, increase your chances. Be out of the network, or become switched off, and your chances vanish since everything that counts is organized around a world wide web of interacting networks.’(Manuel Castells 1998) The freedom to interact ‘directly and instantaneously’, (Jones & Jones 1997) ‘end to copyright legislation’(Jones & Jones 1997) and ‘increased democratization of users’ (Jones & Jones 1997) and the facility to publish one’s own opinion has made the internet a virtual village space where people all around the world meet, gossip and share views. The ICT indeed has taken the power from the media conglomerates and decentralized it through the internet. Today any body can be the proud owner of a newspaper, express his own views that is read by millions of people around the world. Blogging is the other necessary evil that the new media technology has given to us. Thanks to the web, the netizen has become a global citizen, always bothered about the political unrest in the other hemisphere. What a human world view! Electronic consumerism Electronic consumerism has increased after the entry of hand-held devices. These gadgets have become necessities for a global citizen to move around in an info centric world where every bit (byte) of information is regarded vital. Mobile phones, the mobile internet, broadband and the palmtop are the other contributions of the ICT that are going to get people close to each other in the next few years, increasing the possibility and frequency of interaction. You can comment on the latest world economic analysis by a simple SMS and become part of the global reaction; a true global citizen indeed. The virtual village is getting more and more to reality. The new culture The post MTV and the FTV generations live in a context where xenophobia is a discarded word. Music and fashion has bridged the world full of conflicting ideologies and racial prejudices. The advances in technology particularly the media and communication technologies have made it easier for the marketers to target the audience, the media messages have become much harder to avoid. This helps them to make a precise marketing model and produce young consumers who fit into that model. These experiments have been done successfully in the case of music, music albums, teen wear and accessories. But one thing remains a fact; the new cultural derivatives have contributed only to promote love, cooperation and friendship among different people around the world, despite criticisms of cultural invasions and media hegemony. Conclusion Is it our fate to end up in a Feed-like state, manipulated by the broader interests of the media and communication technology conglomerates. Whether these wider economic interests will make us unable to think for ourselves? It has become impossible for most of us to think of a life without conceiving of them in images taken from movies, songs and ads which challenge us to be better consumers rather real people. But the only hope is that the new generation has started to widen their world view collecting bizarre experiences from around the world as Anderson points out in the Feeds. The global village that came as a natural evolution of the processes that contributed to the development of media, information and communication technologies and their precipitant culture, has started contributing virtues. May it is pointing towards a new cultural renaissance. Works Cited: 1. Larry Press, McLuhan Meets the Net, Communications of the ACM, Vol 38, No 7, July, 1995, pp 15-20 2. Manuel Castells, Information Technology, Globalization and Social Development; Paper prepared for the UNRISD Conference on Information Technologies and Social Development, Palais des Nations, Geneva, 22-24 June 1998 3. Marsha Jones and Emma Jones, Mass Media, London, Macmillan, 1997 Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Feed, Media and the New Culture Report Example | Topics and Well Written Essays - 1250 words, n.d.)
The Feed, Media and the New Culture Report Example | Topics and Well Written Essays - 1250 words. https://studentshare.org/media/2041756-any-topic-relating-to-how-communication-advances-communication-through-trends-doing-whats-cool-as
(The Feed, Media and the New Culture Report Example | Topics and Well Written Essays - 1250 Words)
The Feed, Media and the New Culture Report Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/media/2041756-any-topic-relating-to-how-communication-advances-communication-through-trends-doing-whats-cool-as.
“The Feed, Media and the New Culture Report Example | Topics and Well Written Essays - 1250 Words”. https://studentshare.org/media/2041756-any-topic-relating-to-how-communication-advances-communication-through-trends-doing-whats-cool-as.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Feed, Media and the New Culture

Summary Assignment

hellip; However, there is a real need to preserve Canadian culture yet allow it to flourish all by itself.... This is where things get difficult—how much culture should be protected, what should be protected, and for which group of people should culture be protected?... However, there is a real need to preserve Canadian culture yet allow it to flourish all by itself.... This is where things get difficult—how much culture should be protected, what should be protected, and for which group of people should culture be protected?...
2 Pages (500 words) Essay

Media Culture in Canada

Media culture in Canada Introduction Canadian culture has art, music, and literature, political and social elements that represent the Canada and Canadians.... Canadian's are influenced by European culture and traditions (British & French).... Canadian culture has been influenced by American culture because of migration between these two countries.... hellip; The National Film Board of Canada, along with Canadian Broadcasting Corporation, are two main stream media platforms used to promote Canadian culture by the government....
8 Pages (2000 words) Assignment

Impact of Global Media on Local Cultures and Identities in the Middle East

This may create good or bad impacts on the local values and culture, grasped or adopted by the local people.... Globalization affects people's culture, economic development and political systems of different societies across the world.... The globalization of culture as well as communication has further widenend the gap between the local as well as international culture.... Although globalization is not a new phenomenon, policy and development in technology over the past few decades have enhanced globalization through increase in cross-border trade and investments....
25 Pages (6250 words) Research Proposal

Rise of Consumer Culture

The paper "Rise of Consumer culture" focuses on the culture of literary intellectuals, Snow's terminology, a form of symbolic capital that exists only in the “eyes of the others.... hellip; Because of the opposite intellectual poles they occupy - literary intellectuals dabbling in armchair romantic constructs of reality vis--vis empirical scientists whose conception of reality is limited to the sensible, measurable, and commercialise - Snow hoped for a third culture to bridge the gap....
13 Pages (3250 words) Essay

Television, Ethnicity and Cultural Change

hellip; The term "minority" typically refers to a socially subordinate ethnic group (may be in terms of language, nationality, religion and/or culture).... This essay refers to the point whether the growth of minority media fuels social fragmentation. ... Before going into the actual topic of whether minority media fuels social fragmentation, it is worth focusing on the points such as the need for minority media, the existing situations in UK and a few other points....
24 Pages (6000 words) Essay

Effects of Media Globalization on Arab Culture

Media globalization has a serious impact on culture in many ways.... It must be agreed that till recently with the closed laws of property and citizenship, the Arab countries had an uninterrupted flow of their own culture, unmixed with and undaunted by other cultures.... Now with bursting open of information technology and media dimension, Arab culture is getting a whiff of other cultures.... Also all countries are anxious to take advantage of the benefits of globalisation, open their culture and attractions to tourism industry, so that they could be financially benefited....
17 Pages (4250 words) Essay

Culture Jamming

The issue focused by the culture jamming is definitely important, as the corporate culture and advertising certainly does try to capture the hearts and minds of masses by evoking their emotions.... culture jamming is often seen as an act of vandalism which has certainly blemished their primary objective.... hellip; culture jamming hence attempts to negate the effect by subverting those effects and hoping for a major change in culture and society....
1 Pages (250 words) Essay

Introduction of Digital Media and Social Interaction: Work and Leisure

New media and the introduction of digital media has contributed to the transformation of modes of interaction in the community.... the new media aims at generating an instant reaction from the end user (Carr, 2008).... However, while there might be conflicting reasons as to why the new media has grown so popular, it is widely agreed that new media is participatory and engages a proactive audience.... In the essay “Introduction of Digital media and Social Interaction: Work and Leisure” the author evaluates the introduction of mass media, which has made it easier for new makers and consumers to interact....
12 Pages (3000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us