Medium is the Message - Essay Example

The acceptance of change by the society always takes a slow pace, and those who are unwilling to embrace the change find themselves overtaken by it and forced to change. Electric speed has made known in the desert, savannah, and bushes the lines of force operating from Western technology. Electric speeds cause prehistoric cultures to intermingle the dregs of the non-literate, the industrial marketeers with the cultures of the semiliterate and post-literate (McLuhan 20). This uprooting and outpouring with new information accompanied by endless new patterns of information result in the mental breakdown of varying degrees.

Increasing awareness in the effects of technology on the formation and manifestation of psychic has resulted in persons to loss of confidence in the right to assign guilt. According to ancient prehistoric societies, crime was solely pathetic. In our IQ testing, a great flood of misbegotten standards has been produced (McLuhan 19). This results in our individual testers assume that intelligence is displayed by uniform continuous habits. The typographic cultural bias eliminates the tactile and ear man.

The typographic spell is a transforming power of media that causes progressive efficiency and simplification in any technology. This effect challenges the response of senses, but this is constantly ignored. Arnold Toynbee, for instance, imagines that it is the response of the opinions that is pertinent to the effects of media and technology in society (McLuhan 27). The medium has, therefore, taken dominance, and is not only the bearer of the message but the message.