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Media Analysis - Essay Example

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Media Analysis The criteria on which the use of media is based can be highly differentiated worldwide under the influence of local ethics and culture. Moreover, quite often the aspects of a medium may not be clear to its intended consumer. The above problem is explored in this paper…
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Download file to see previous pages Reference is made in the text used in the above news article, as this text is followed by relevant visual aids. Commonly, the text used in each medium is decisive in regard to the medium’s role and the message involved. At a first level, the text used needs to be clear; this means that the reader or the viewer can develop a specific view on the issue discussed. In addition, the text used needs to reflect an existing event or the personal view of the writer. The text of the medium chosen, the news article of BBC News, has the following characteristics: a) it focuses on a particular subject: the intention of Walt Disney to ban junk food ads in its programs, b) the subject of the medium is made clear in the title; this means that the text that follows cannot lead to different assumptions, i.e. no opposition would exist between the title and the rest of the text as such phenomenon would cause doubts in regard to the credibility of the information provided, c) the article itself, i.e. the text of the article excluding the title, offers a high range of information in regard to the subject discussed. This part of the text should be further analyzed in order to verify whether there is any aspect that it is not immediately obvious to the intended consumer. ...
At the next level, it is noted that these standards will not be applied immediately but after a 3-years period, i.e. from 2015 onwards (BBC News 2012). However, the above fact leads to the elimination of the potential benefits of the project; in the next 3 years the development of the problem cannot be clearly estimated. This means that it is quite possible that after 3 years these standards will be incapable of facing the problem that they aim to address. Moreover, according to the text of the article, the firm has not set the criteria on which the characterization of food as junk food will be based (BBC News 2012); in this way, it is not clear when the nutrition standards of the firm will be applied. In regard to the issues discussed above, the title of the article could be considered as misleading, giving the impression that it refers to an initiative that it is in progress or one that it is about to start while neither of these cases exists. In this context, the text used in the medium chosen is problematic, not providing accurate information to intended consumers. At this point, the following fact should be highlighted: the opposition between the title of the text and the rest of the text is not clear to readers. Indeed, if reading the title in hurry the following impression is given: the title describes an event and the rest of the text presents additional aspects of the event without changing the key framework of the event. This impression is false. If reading the text carefully it is clear that the text itself presents the important doubts in regard to the particular initiatives of the organization. From this point of ...Download file to see next pagesRead More
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