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Medium is the Message - Essay Example

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Medium is the Message In the early 20th century linguist Ferdinand Saussure proposed the notion of structural linguistics as a new means of analyzing language. Within Saussure’s investigations he proposed a larger study of semiotics that would consider not simply language, but the nature of culture objects – or signs – as means of cultural investigation…
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Medium is the Message
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Download file to see previous pages In considering the overarching nature of the song medium there are a number of reasons I chose this as my primary area of investigation. The primary reason I chose this medium relates to the subject matter embodied in the song. While the song is well over a decade old, when one examines the current political climate they recognize that there is great strife. For instance, one can consider the conflict that has arisen between the United States and the Middle Eastern states. While America has been progressively withdrawing forces, it goes without saying that there continues to be significant emotional conflict. In addition to this, I recognize that the medium of music is extremely powerful in its visceral appeals and this made me excited to investigate the medium. The song itself was recorded by Michael Jackson on his Dangerous album in 1991 (Michael Jackson: Dangerous’). It can broadly be categorized as pop, or soft rock and gospel. When one considers the target audience for the song, it’s clear that while it has mainstream appeal, it is also intended for a more specific audience. In these regards, it seems that the song indicates that earth needs everyone to be as one in order to make a better world, especially the ones who creates war such as dictators or terrorist, as well as children because they are the new generation who can give hope for the future. Indeed, the song is open to the public sphere and encourages them to end the deterioration that is occurring as a direct result of war and conflict. Ultimately, the ideology that is being advanced is simply that it’s time to heal the world. In considering the reason that Michael Jackson wrote the song it’s clear there are a number of possible interpretations. From a cynical perspective one can argue that Michael Jackson was primarily interested in releasing a pop song that would sell to a mass audience. In considering the song it’s clear that the themes and message relate to a broad audience. The song’s can be listened to by individuals across the globe and they can equally relate to its message. In these regards, t ...Download file to see next pagesRead More
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