Issues and controversies in management project
6 pages (1500 words)
, Case Study
This is especially true of multinational entities as they are popularly perceived of as impersonal and exploitative businesses, whose only motive is profiting from, rather than contributing to, their environment/community. By projecting an image of corporate social responsibility, corporations can negative the aforementioned negative perception and, in the process, solidify customer loyalty, entrench themselves within their community and expand their market shares (Bos, Shami and Naab, 2006; Bowd, Bowd and Harris, 2006).