Case Study Yorkshire Radio Station
4 pages (1000 words)
, Case Study
Yorkshire Radio Station is a target radio station broadcasting popular music, phone in sports show and live football commentary of Leeds United AFC games. It is owned by Leeds United AFC. It supports Yorkshire as a region but focuses on Leeds.
For carrying out the marketing analysis to prepare a marketing strategy for Yorkshire Radio Station, we have to decide on the Main Aim of the exercise, to formulate the objectives, to make an assessment of the current position of the organization, make quantitative and qualitative market research, analyze the data, and finally make our suggestions.