Vermont Teddy Bear Co's Organizational Analysis - Case Study Example

Organizational Analysis The Vermont Teddy Bear Co. is the largest manufacturer of the premium-quality teddy in United s with the net revenue of more than ten million dollar. Since 2000 onwards the Vermont Teddy Bear Co. has given due consideration towards the deployment of an internally-supported Warehouse Management System (David, 2000), which turned out to be successful and efficient system. The Vermont Teddy Bear Co. introduced rapid and instant implementation of the supply chain objectives, and a strong enhancement program meant that technological up gradation. Environmental Analysis During 2002, the company hired external services for providing project resources which can support the roles and functioning of the Project Management, Functional and Technical Design, Testing, Training and Startup and Integration Support. The company has developed an internal goal for itself as per which the company has to avoid any loss of production upon the implementation of the technology, and therefore every subsidiary of the organization experience project roadmap and thorough testing before go-live with the new. The services of the vendor were utilized on ‘several Warehouse Management System conversions’, and have exercised different tasks and reforms, including leadership assignments. The purpose of the entire exercise has been to improve and upgrade the performance of the Vermont Teddy Bear Co., and such a policy was undertaken to restore, develop and strengthen the trust of the customers. At the end of 2004, the total sales of the Kroger increased by six percent and reached the mark of approximately one hundred thousand dollars, whereas the total earning of the company stood at four hundred thousand dollars, which is thirty percent rise as compare to the level achieved in 2003. The company believes that their continued focus on fulfilling our customers’ needs is an important part of our strategy to increase earnings through strong, sustainable identical food-store sales growth. Surprisingly, the Vermont Teddy Bear Co. was able to sustain major labor contracts without causing any halt in the normal affairs and working of the company, the labor contract encompasses the services of roughly five hundred employees in Vermont. According to management of the company, the hard work and tremendous contributions of the entire organization has been responsible for the great results, the company has made considerable progress in a number of key areas. The company realizes that there is still much work to be done mad intends to focus on becoming more competitive in every aspect of our business so that the company can provide a shopping experience that makes the customers want to return. Desired Workforce Performance The strength of the Vermont Teddy Bears Co. has been its continuous concern and measures towards the resolution of the concerns and problems of the customers, i.e. customer satisfaction. The theoretical concepts undertaken by the company were eventually turned into a reality which was responsible for timely and ultimate success of the plans and projects undertaken in this regard. According to different sources the Vermont Teddy Bear Co. has adopted the concept of Brand Leverage, where ‘a brand uses the initial brand platform to move into other opportunities’, the other opportunities were materialized through relevant services. The diversification can not be exercised without the support of team and local employees, the administration of the Vermont Teddy Bear Co. has been widely acknowledged for the positive response and attitude towards their employees and their needs, therefore the diversification of its services, which has never taken place before in that particular sector, was always welcomed and supported by the employees, the employees participated enthusiastically for the launch and development of the products and services. Selection, Design & Development The Vermont Teddy Bear Co. is renowned for its innovative service standards, employee and customer-centric approach; the leader of the toy manufacturing company has targeted a strong position for the services of the operators within the expanding market. The company has established dedicated customer-centered business unit, which has been assigned the responsibility for the reinforcement of the organizational plan within the business group, the purpose of which is to consolidate the opportunities offered by the market. The company has practiced different tactics, which were reinforced keeping in the view the financial strength of the company, and the level of registered sales. The marketing objective of the company has been to offer wide range of services at competitive rates, and incorporate quality of international standard into its product package. The standards of shipment has been another area of significance which ensures quality assurance, thus the compliance by these standards has been practiced generously to ensure that at the end of the day the customers receive what they had expected. Implementation & Change The company has acknowledged their responsibility in the allocation of the capital to the businesses and individuals, the company performed with the similar objective previously. Presently, the company has deviated from its past practices, and has played a responsible and crucial role for the promotion of the best corporate practice. The element of responsibility has been materialized through integrated social and ethical considerations into its risk engagement process. The company has incorporated the required objectives and plans which has prevented the company from any major financial debacle, the success of the company is therefore entirely based upon the efficient strategy, thorough analysis and exemplary implementation which has brought laurels to the industry, not only on domestic front, but the company has reflected that potential to emerge as major success in the international market. The adherence by the corporate social responsibility can be attributed towards the success of the company, which received enthusiastic response in different parts of the country, the strategy of the company has been surely modified, and the amendments are responsible for the successive achievements of the industry. Evaluation The market saturation and certain limitations in this regard has been the biggest threat for the company. The company has been successful in procurement of the market shares at large level, and therefore the company is not under any threat or pressure from other competitors. The challenge for the company has been the limitations within the services it offers, it is expected that the company will find it difficult to introduce novel aspects relevant to its production which can be regarded as fundamental for the customers, and the company will therefore never be able to justify or affiliate any extra usage of the products that it offer. The challenge can be confronted if the company attempts to explore several different avenues where maximum return can be expected from minimum investment. The company has to necessarily develop business partnership with other industries and companies so that the company can emerge as corporate giant within few years. The Vermont Tebby bear Co. has strived for the sustainable success since its inception, and has been successful in development of corporate and business relationship with its valued customer through expansion of its network. The company has evolved relationship with the companies on need cum merit basis, and has been therefore successful in the accomplishment of its financial endeavors. The company has tried to evolve a healthy relationship with its valuable customers which is based on mutual trust and understanding, the industry understands the responsibility on its part, and has tried to accomplish objectives and aims through recognition of its role and responsibility as a intermediary brings with it a duty of responsible conduct and engagement. The industry has introduced certain amendments and reforms in its policies, and has tried to broaden the scope of its services, initially the scope of the activities was extremely limited, and the company focused heavily upon selective toy products, the reasons being that the interest and economy was extremely concentrated, therefore the product was supported and entertained through different schemes, aimed at creation of wealthy opportunities. According to the official reports released by the management of the company, the company has been able to secure extensive track record in sales, and has been able to deliver services to virtually all of its infrastructure customers, these marketing tactics has been responsible for the affluent rise and development of the company. Conclusion The company has been able to secure good fortune during occasions like Valentines Day and Thanksgiving Day, however the company has not restricted its fortune on these occasions, the company has identified numerous techniques which have been executed on time-to-time basis, to explore and enhance the number of opportunities for the rise in sales. In this regard the direct-mail marketing practice has emerge has success for the company, and the sales of the product has rose through wholesale channels to unaffiliated retail stores, the presence in the market has been widely acknowledged. Read More