Viral Marketing and Word-of-Mouth
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Viral marketing, also known as electronic word-of-mouth (WoM), has gained enormous popularity with the technological changes such as PC networking, SMS technology, and greater bandwidth, as these are leading to exponentially growing networking between companies, potential buyers, and WOM opportunities.... Viral marketing, also known as electronic word-of-mouth (WoM), has gained enormous popularity with the technological changes such as PC networking, SMS technology, and greater bandwidth, as these are leading to exponentially growing networking between companies, potential buyers, and WOM opportunities (De Bruynand Lilien, 2004; Gruen, et al....