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Globalization in the mobile industry: Apple inc - Essay Example

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Globalization has been a continually evolving process. With technological advancement as a macro-environmental factor that influence people and organizations on a global scale, the mobile industry is most sensitive to updates and developments that impinge on organizational strategies and performance…
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Download file to see previous pages Contemporary organizations that see globalization as the most natural path towards unprecedented growth meet diverse challenges and experiences that prove to be enriching and noteworthy. As emphasized by Prasad, et al. (2011) in their book entitled Globalization of Mobile and Wireless Communications Today and in 2020, the authors have noted the role that globalization played in expanding the “basic need for humans to communicate to “from anywhere at any time”, which was unthinkable only 25 years ago” (p. 1). In this regard, the current study aims to determine how globalization in the mobile industry contributes to a revolutionary success, as exemplified from the experience of Apple Inc. in their design and marketing of the iPhone. The main issues to be tackled in the discourse focus on determining and expounding on the factors that were contributory to the iPhone’s phenomenal success. ...
Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices” (Apple Inc. 2011, par. 7). Contemporary data reveal that Apple’s stock prices has been exhibiting a steady upward trend since the beginning of 2011 and recently closed at a price of $398.55 (Yahoo Finance 2011). With a present pool of 46,600 employees as of 2011 ( 2011), the company remarkably generated robust financial gains for the third quarter of 2011 amounting to “quarterly revenue of $28.57 billion and record quarterly net profit of $7.31 billion, or $7.79 per diluted share” (Apple Inc. 2011). All these information attest that Apple has succeeded in its implementation of marketing strategies that make them potentially the global leader in smartphones in the coming year, as evidenced in the report published in OSX Daily, to wit: “Apple will overtake HP as the world’s top PC vendor by mid-2012, thanks to tremendous iPad growth and increasingly strong Mac sales. Currently, HP holds the top spot at 16% of the PC market, but Apple is already sitting very closely behind at 15%, and the anticipated release of iPad 3 early next year could very well be the product that pushes Apple into the lead” (OSX Daily 2011, pars. 1 & 2). In a study conducted by Campbell and Pastina (2010), the iPhone was regarded as divine and concurrently labeled as ‘Jesus phone’ (Campbell and La Pastina 2010). As emphasized, “the story of the ‘Jesus phone’ highlights the creative appropriation of religious language and ...Download file to see next pagesRead More
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