Sociological Theories of Globalization Essay Samples and Topics Online

Literature Review on the role of IMC in building and maintaining brand equity

10 pages (2500 words) , Download 3 , Article

Free

Integrated Marketing is an important tool in the success and development of a brand.... Integrated Marketing Communication (IMC) is equally important in maintaining stability and bridging the relationship between stakeholders, so essential in the operation of business.... .... ... ... IMC is the well judged and efficient use of product promotional tools that involve the creation and persuasion of ideas so that a far-reaching, explicit and effective message is communicated to the targeted audience....

Preview sample

Strategies For Managing the Food Supply Chain in a Modern Retail Environment

14 pages (3695 words) , Download 2 , Coursework

Free

"Strategies For Managing the Food Supply Chain in a Modern Retail Environment" paper aims to comprehensively inspect the proliferation of Food Supply Chains (FSC) across the world, for understanding the principal ingredients that constitute the success of international market leaders.... ... ... ...

Preview sample

The Importance of Financial Intermediation in Economic Growth

9 pages (2647 words) , Download 2 , Case Study

Free

The new technologies and globalization has created easy room for households in one continent to invest in another continent and even buy shares in one company especially with the use of the stock markets.... This paper "The Importance of Financial Intermediation in Economic Growth" presents financial intermediaries that include banks, mutual funds, investment companies, or insurance companies that serve to connect the two sectors and made investments easier....

Preview sample

The Role of the UK Government Procurement Guidance in Achieving Excellence in Construction

12 pages (3000 words) , Download 2 , Research Paper

Free

An author of the present research seeks to describe the cornerstones of building and maintaining a successful organization in a sphere of construction focusing in the United Kingdom.... Specifically, the paper addresses the influence on governmental regulations in the sphere.... ... ... ... The construction industry has become a pivotal sector of any economy in modern times....

Preview sample

Genetically Modified Foods

12 pages (3000 words) , Download 5 , Research Paper

Free

This paper entitled "Genetically Modified Foods" deals with the impact of genetically modified food.... As the author puts it, the genetic manipulation of foods is one of the most divisive issues in the area of food production all over the world.... .... ... ... Through the process of selective breeding, 'fruits of exotic taste, roses with specific colors and fragrances, and chickens that lay eggs that are lower in cholesterol content' (Daunert et al: p....

Preview sample

Personalised Learning, the National Curriculum and the Rose Review

12 pages (3000 words) , Download 3 , Essay

Free

This essay "Personalised Learning, the National Curriculum, and the Rose Review" will re-examine the aims and purposes of the National Curriculum as it stands.... Allied to this, the recommendations of the Independent Review of the Primary Curriculum, the Rose Review, will be given an overview.... ...

Preview sample

Change & Continuity in Contemporary Business

14 pages (3500 words) , Download 2 , Essay

It also attempts to seek the strategic differences of Harley Davidson with its competitor Suzuki.... Finally, the report chalks down the.... ... ... From the analysis done, it is found that Harley Davidson had majestically pulled itself together after the crisis by dual focus on operation and managerial transformation....

Preview sample

Security as a management or technological issue

12 pages (3000 words) , Download 2 , Essay

Since few decades, there has been significant advancement in the field of information technology that has resulted in major alterations in various fields around the globe.... In specific, organisations are one of the noteworthy beneficiaries of information technology, as inclusion.... ... ... f IT processes in organisations has enabled businesses to carry out their activities in an organised and efficient manner that was a complicated process to operate in the past....

Preview sample

Causes for the Increase in Poverty and Income Inequality in the UK

11 pages (3268 words) , Download 1 , Case Study

Free

This case study "Causes for the Increase in Poverty and Income Inequality in the UK" attempts to explore the reasons which actually account for the recent ill-performance of the economy on these grounds, and the national authority's inability to wipe out these evils.... ... ... ... Poverty and income inequality are regarded as the most perturbing of all social malice prevalent throughout the globe....

Preview sample

A discussion on Health Related Issues and Interventions for School Age Children

10 pages (2500 words) , Download 2 , Research Paper

Free

Research identifies that the most difficult stage in child development is the mid and later stages.... ost school age children are between these ages and thus they are most affected by factors in the external environment.... ... ... A discussion on Health Related Issues and Interventions for School Age Children Introduction Research identifies that the most difficult stage in child development is the mid and later stages of development....

Preview sample

Differences between the German and Japanese Economic Institutions

9 pages (2866 words) , Download 2 , Case Study

Free

The case study "Differences between the German and Japanese Economic Institutions" points out that Coordinated market economies are featured by an informal market structure where the business relationships do not depend in any way upon institutional actors or regulated hierarchies.... .... ... ... The paper though had been a wholesome one with ample research being conducted; it could have been enhanced had there been empirical evidence in support of the same....

Preview sample

Business Environment of the UK

8 pages (2570 words) , Download 1 , Term Paper

Free

The paper 'Business Environment of the UK' focuses on globalization which has made it possible for many developing nations of yesteryears to be transformed into emerging world powers today.... This has given many developed nations, considered to be unbeatable till then, a run for their money....

Preview sample

The Producers and Marketers of Chevrolet

10 pages (2880 words) , Download 1 , Research Paper

Free

The following paper under the title 'The Producers and Marketers of Chevrolet' presents the business environment which is becoming more complex and wider affecting almost every organization irrespective of its organizational structure and operations.... ... ... ... The competition is also at a rise due to which the competitive firms are focussed on developing competitive strategies, such as differentiation strategies, diversification strategies among others....

Preview sample

Trade Marks

9 pages (2250 words) , Download 2 , Case Study

Free

In the UK, the Trade Marks Act 1994 governs the issues pertaining to trademark law.... Under the provisions of the TMA 1994, the trademark should be distinct from others in all manners.... The distinctiveness of trademark is the fundamental requirement for registering a trademark.... ... ... ... According to section 1 of this Act, a trademark is a sign which is capable of distinguishing the goods or services of a firm from other firms....

Preview sample

Perspective of the EU Common Market after Switzerlands Referendum

13 pages (3250 words) , Download 2 , Coursework

Free

The paper 'Perspective of the EU Common Market after Switzerland's Referendum' assumes that if the Swiss after the renegotiations about their interplay with EU reduce boundless migration for EU citizens, other countries may follow them, the very idea of a common economic space will be compromised....

Preview sample

How to Attract More Chinese Tourists to Western Australia

10 pages (2779 words) , Download 1 , Coursework

Free

"How to Attract More Chinese Tourists to Western Australia" paper analyzes the ways that Western Australia can attract more Chinese tourists while at the same time ensuring that there is a continued presence of tourists from this country.... The various challenges will also be addressed.... ... ... ...

Preview sample

Conference and Banqueting Management

8 pages (2000 words) , Download 3 , Assignment

Free

The study reveals the scope and factors affecting the conference and banqueting industry in the UK economy.... It also discusses various strategic, operational and ergonomic issues involved in the sector.... The study also discusses the current performance used in the conference and banqueting industry....

Preview sample

Functions of Trade Unions

9 pages (3208 words) , Download 1 , Case Study

Free

The paper "Functions of Trade Unions" says that human resources play a significant role in the development of every country.... Besides being instruments for development, they are also the main beneficiaries of national development, therefore, making it necessary for the government, the employers....

Preview sample

Developing Professional Skills in the Economic Development of the UK

11 pages (2750 words) , Download 3 , Research Paper

Free

This paper intends to critically analyse the strategies of the UK government towards work training as well as skills in the light of the current financial downturn.... The current economic condition is quite different in comparison to the previous deep financial crisis of 1930.... ... ... ... The current financial downturn leads towards the completion of age of credit extension....

Preview sample

The Unsuccessful Attempt to Build Political Union After the Second World War

13 pages (3250 words) , Download 2 , Research Paper

Free

The paper describes post-war Europe, a force that endows it with legitimate advantage and power worldwide, which through its commercial influence and appeal attaches to the European Union (EU) almost all European countries which are outside of its membership, is the single market.... ... ... ... In the political domain, on the contrary, the EU has merely a momentary and seldom integrated global presence....

Preview sample

Business Plan - Swan Taxi

12 pages (3000 words) , Download 3 , Essay

Free

The paper "Business Plan - Swan Taxi" presents a business plan for Swan Taxi, a £75,000 proposed taxi service based out of Swansea, Wales.... The target market of Swan Taxi would be urban commuters, who move in and out of Swansea for work, with a special focus towards people with disabilities....

Preview sample

Communication Frameworks, Models and Methods in Social Work Practice

12 pages (3000 words) , Download 5 , Term Paper

Free

The discussion intends to determine and analyze the procedures based upon which, the development of effective diverse communication skills through the support of theoretical frameworks or models, can be beneficial enough for me in conducting best societal work practices.... .... ... ... After acquiring a brief idea about the above-discussed communication frameworks, it can be affirmed that these can be applied in the context of supporting best social work practices to convey information in a distortion-free manner and subsequently, to generate awareness amid the participants concerning the social issue in focus....

Preview sample

Financial Hedging and Its Instruments

15 pages (3750 words) , Download 2 , Research Paper

Free

This paper "Financial Hedging and Its Instruments" focuses on the fact that the notion of hedging in finance presupposes the process of reducing or cancelling the unwanted business risk while still allowing the business to fetch profit from the investment activities.... .... ... ... 'It is a fundamental insight that, under uncertainty, risk-averse decision-makers will prefer stable income and consumption streams to highly variable ones....

Preview sample

Corporate Strategy of Sony Music Entertainment

12 pages (3000 words) , Download 5 , Case Study

Free

The organization selected for discussion in this research paper is the Sony Music Entertainment that operates in the global music industry.... It is a fully owned subsidiary of Sony Corporation of America.... The music company operates globally and includes a roster inclusive of a broad range of artists....

Preview sample

Analysis Definition of Benchmarking

10 pages (2500 words) , Download 2 , Case Study

Free

This essay discusses the definition of Benchmarking.... The essay analyses the cases Benchmarking at Xerox and Benchmarking at Ford.... The essay considers business process re-engineering.... Benchmarking seeks to adopt strategies of industry leaders in the search for greater competitive advantage....

Preview sample

English in the Community

11 pages (2934 words) , Download 2 , Essay

Free

This paper "English in the Community" discusses the connection between language and culture, and it has been proven that culture takes various forms and is expressed differently depending on the communities.... The three extracts presented in this essay are all very informative.... ... ... ... If the first extract raises the issue of the coexistence of languages throughout history, their similarity, the borrowings, the mixings and even the resistance to the English expansion, the second extract emphasizes the way the English language becomes a universal medium that has a direct or indirect impact in the lives of many people around the world....

Preview sample

European Business - Impact of International Trade to an Open Economy

12 pages (3000 words) , Download 2 , Assignment

Free

The assignment "European Business - Impact of International Trade to an Open Economy" explores the UK balance of payment, effect of EU membership on the UK's trade relations, economic rationale of EU with respect to exchange rate stability, the EU major institutions' competencies, etc.... ... ... ...

Preview sample

Integrated Marketing Communication and Information Technology

12 pages (3000 words) , Download 4 , Research Paper

Free

The focus of this paper is made on the role of the Internet in the postmodern consumer environment, using examples from Samsung Galaxy Note.... The paper begins with an overview of postmodernism development and its impact on the integrated marketing communication.... ... ... ... This paper provides the analysis of the role Internet plays in the IMC followed with an overview of key online marketing tools/instruments....

Preview sample

Sustainable Transport: A Comparison of Bus Services and Infrastructure in Glasgow and Edinburg

12 pages (3552 words) , Download 2 , Dissertation

Free

The rationale behind this dissertation is to gain a better understanding of the significance of sustainable transportation, comparing between the bus services and the infrastructural developments taking place recently in Glasgow and Edinburgh, from an analytical perspective.... ... ... ... Scotland desires to become one of the strong participants in the global market by improving its environment and developing a sustainable transportation system....

Preview sample

Has Multiculturalism Failed in the UK

9 pages (2720 words) , Download 1 , Research Paper

Free

The current wave of globalization has meant that people travel and live in different parts of the world.... The paper "Has Multiculturalism Failed in the UK?... focuses on the discussion on whether multiculturalism has failed in the United Kingdom, outlining and assessing both sides of the debate....

Preview sample

Franchises as a Form of Business Start-up

10 pages (2500 words) , Download 2 , Essay

Free

The paper 'Franchises as a Form of Business Start-up' will look at the history of franchising, which dates back in the 19th century when European local titled landowners would grant peasants the right to hunt or even hold markets within these lands.... ... ... ... The author states that franchising has a wide range of advantages including capital reduction, risk sharing and the benefits of a streamlined business model....

Preview sample

Disneyland Success and Failures in the international business market

13 pages (3250 words) , Download 2 , Research Paper

The following research conducts an analysis of the Disneyland Company with the objective of establishing the various successes and failures for the company in the international market.... Disneyland has.... ... ... The different market segments employed by Disneyland also enable the company establishes itself firmly in the international market....

Preview sample

Benefits of Cooperatives to the Contemporary Economy

9 pages (2250 words) , Download 3 , Essay

Free

There is no single means of defining what the term cooperatives mean.... This discussion will see the utility of examples to check on the impact this has had on the economy as a whole.... This section will also be important in discussing the role of cooperatives based on available literature.... ....

Preview sample

Impact of Technology on Employment in Film Industry

10 pages (2500 words) , Download 3 , Coursework

Free

The researcher of the following paper states that there have been significant technological advancements in the film industry.... The technology growth has given rise to many impacts both negative and positive in the film industry.... The results have greatly influenced the employment patterns.... ...

Preview sample

What Changes in the World Economy Have Led to the Growth of Global Value Chains

13 pages (3604 words) , Download 2 , Essay

Free

The paper "What Changes in the World Economy Have Led to the Growth of Global Value Chains" states that many retailing firms were found in a study to prefer strategic alliances to a sole business since franchises are associated with several positions.... ... ... ... The overall value of the product at the point of sale can be termed as the value through various points in the series chains....

Preview sample

Strategic Marketing Management

12 pages (3583 words) , Download 3 , Essay

Walt Disney Parks and Resorts is seeking new opportunities for revenue growth within the amusement park industry that is currently in the maturity stage in Europe and the United States.... Companies that operate in very saturated, competitive markets must identify new innovation opportunities to extend the product and service life cycle and avoid consumer market stagnation....

Preview sample

Marketing strategy for Blackmore product in Vietnam market

12 pages (3000 words) , Download 16 , Assignment

Free

Executive Summary This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product.... ... ... ... This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product....

Preview sample

Patterns of Fertility in Australia over Last 50 Years

8 pages (2630 words) , Download 0 , Case Study

Free

The author of the present paper "Patterns of Fertility in Australia over Last 50 Years" argues in a well-organized manner that while the developed countries exhibit lower fertility rates, the developing nations present with high fertility rates.... ... ... ... The author of the paper states that social, cultural, health, and economic factors have been known to affect fertility patterns....

Preview sample

The UK Governments Higher Education

11 pages (2922 words) , Download 0 , Assignment

Free

This assignment "The UK Governments Higher Education" presents examines higher education policy in Britain.... The evaluation will concentrate on whether the higher education policy in Britain can be used as a role model for higher education policy, in other countries, especially in Europe.... ... ...

Preview sample

The Culture of Tea from Japan, India, and China

10 pages (2924 words) , Download 0 , Essay

Free

This paper ''The Culture of Tea from Japan, India, and China'' tells that Tea and other things related to tea from China created some cultural attitudes, and behavior in societies in the western world.... The culture of tea diffused from Japan, India, and China into Europe and then the rest of the world....

Preview sample

The Slave Trade

13 pages (3635 words) , Download 0 , Essay

Free

This paper ''The Slave Trade'' tells that it led to the capture and transportation of Africans to bondage in Latin America.... Such dislocation of the African people separated them from their culture, forced them into a new continent, and left them with no social contact.... ... ... ... From that point of desolation, it has been indicated in multiple literature sources (e....

Preview sample

Evacuation Strategies of High-Rise Buildings

10 pages (2889 words) , Download 0 , Case Study

Free

"Evacuation Strategies of High-Rise Buildings" focuses on using the details of each case study to do a SWOT analysis on their evacuation strategies, that is, focusing on the strengths, weaknesses, threats, and opportunities that are present in the strategies.... .... ... ... One major challenge in these countries is how to evacuate people from such buildings in the event of a disaster or specifically fire outbreaks....

Preview sample

Environmental Awareness and Indigenous Culture

13 pages (3099 words) , Download 0 , Assignment

Free

This assignment "Environmental Awareness and Indigenous Culture" sheds some light on the knowledge and understanding about the environment and indigenous constructions of the environment and their contribution to environmental sustainability.... ... ... ... Students will examine local and global environmental issues and their impacts....

Preview sample

Culture in the International HRM in Hospitality Industry

8 pages (2743 words) , Download 3 , Essay

Free

The essay "Culture in the International HRM in Hospitality Industry" focuses on the critical analysis of the major issues in the role of culture in the international human resource management in the hospitality industry.... The author proposes the methods and the type of research study.... ... ... ...

Preview sample

Analysis of the Hospitality Sector of Italy and China

10 pages (2879 words) , Download 0 , Report

Free

The paper 'Analysis of the Hospitality Sector of Italy and China" is a good example of a management report.... Excelsia International Hotel and Leisure Group is a very renowned chain of hotels and restaurants in the United States of America.... They have established themselves successfully in the US and have grown their customer base....

Preview sample

Strategic Management Factors Affecting UK Brewing Industry

10 pages (2922 words) , Download 0 , Report

Free

The paper 'Strategic Management Factors Affecting UK Brewing Industry ' is a thoughtful example of a management report.... Beer is considered the national drink in the United Kingdom.... However, in recent times, it is facing a significant fall in the current market scenario.... ... ... ... The paper 'Strategic Management Factors Affecting UK Brewing Industry ' is a thoughtful example of a management report....

Preview sample

Brand Management of McDonalds Golden Arches

11 pages (3156 words) , Download 3 , Essay

Free

The paper "Brand Management of McDonald's Golden Arches" states that the company should publicly display corporate social responsibility by trying to change the perception of customers about fast-food consumption.... By being more health-oriented, McDonald's could strengthen its brand equity.... ...

Preview sample

The Potential Impact of China and India on the Global Economy

9 pages (2774 words) , Download 4 , Essay

Free

The paper "The Potential Impact of China and India on the Global Economy" highlights that two hundred years ago when the world was experiencing an industrial revolution, China and India accounted for 45 percent of the global GDP ('Strength in Numbers' 2004, p.... 42).... .... ... ... The member countries of the Organization for Economic Cooperation and Development have successfully controlled the global economy for more than 100 years....

Preview sample

Financial Performance of Retail Banking in India

12 pages (3346 words) , Download 2 , Essay

Free

From the paper "Financial Performance of Retail Banking in India" it is clear that it was found that the increasing popularity of retail banking in India was due to factors like the increasing popular of youths, an increasing number of nuclear families or households in the country, etc.... .... ... ...

Preview sample

The UK Hardwood Industry and Global Furniture Corporation

9 pages (2801 words) , Download 2 , Essay

Free

The paper "The UK Hardwood Industry and Global Furniture Corporation" tells that the import of wood in the UK has surpassed domestic production.... In the year 2010, the companies in the UK had imported 5.... million cubic meters of sawn wood and had produced only 3.... million cubic meters of sawn wood....

Preview sample

Essays on Sociological Theories of Globalization