Disneyland Success and Failures in the international business market - Research Paper Example

The theme parks and resorts of Disneyland provide a major source for the culture and brand of the company that the Disneyland Company has to protect. However, the management in 1990 nearly led to the collapse of the international company, due to poor management that affected the brand of Disneyland. Disneyland is a company that forged forward into the international business market a few years after its establishment in the year 1955. The company managed to establish itself firmly in the international market after it gained the favor of the public and the customers in its original situation in California.

Walt brothers started the company that includes an amusement park, a theme park, and park resorts in several countries. The demand for the park grew that Disneyland had to expand to a bigger area in the United States. The motivation and determination of the company to expand into the international market could not have any deterrent, especially due to the intense demand by their potential customers in other countries (Chase & Apte, 2007). Disney land acts as a major tourist attraction. Its choice for a country to expand into had to have the consideration of the strength of the country to attract visitors and tourists into the country in large numbers.

The company started with a strong concept, where the amusement parks had the integration with the famous children stories especially about fairy tales and other fantasies. The company has managed to sell the American idea of the fairy tales to all its customers, who find Disneyland an exciting and satisfying experience. The following research concentrates on the performance of Disneyland in the International business market. The company that offers exciting experiences to people of all ages has managed to expand to several countries.

The performance in these countries