Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

International Business and operations Management

16 pages (4000 words) , Download 2 , Essay

The region selected for our company's global market expansion through investments, sales, and production is Asia with China is the focal entry point before further spreading out to other countries in the region including India, Pakistan and Korea.... As the sales director, I will.... ... ... Firms venturing into global foreign markets are eventually constrained by the latent hostility of the host countries enterprises and the paucity of local customs and practices hence can be considered In China there are many existing domestic firms (over 8,000) engaged in the production and sale of agricultural equipment while a substantial number of international reputable firms have made major inroads into the Chinese farm machinery market....

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Building Preservation Trust

16 pages (4321 words) , Download 1 , Assignment

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Some additions should be made in this regard, which should include hotels, conference halls and exhibition centres, golf courses and construction of new roads for easy access to the place.... In this regard, the above mentioned plans of adding hotels, conference halls, and golf courses will be a vital prospect.... In the modern times, the Derbyshire County Council uses it as a stage for exhibition, conducted by targeting the tourists....

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Influence of Sponsorship Companies on Customer Buying Behavior

11 pages (3169 words) , Download 2 , Essay

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Indeed, when targeting customers, the marketing managers and sponsors in this particular case ought to bear in mind the fact that football is the world's most beautiful game that attracts the largest number of spectators at any given match.... Therefore, there is always need for marketing managers as well as sponsors to consider the use of traditional colours of the club whenever targeting the consumers since they would have a tendency of identifying the two organisations together....

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General Services Administration Schedules Solicitation

6 pages (1590 words) , Download 0 , Assignment

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Associated BoardsThis involves advertising on various federal executive boards with the message targeting the Federal Government audience (DiGiacomo, & Kleckner, 2014).... ConferencesThis involves exhibiting the products in the conferences and high-end meetings with the aim of targeting the government audiences (DiGiacomo, & Kleckner, 2014)....

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Training From Dubai Chamber of Commerce and Industry

5 pages (1250 words) , Download 0 , Research Paper

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The first step towards human resource development is to hold intense training sessions targeting each individual according to his/her needs for developing English language skills.... We are specifically targeting the potential of managers each employee.... The paper 'Training From Dubai Chamber of Commerce and Industry' presents training programs and business communication in the English language....

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Impact of Advertising on Tweens

5 pages (1250 words) , Download 2 , Essay

The reviewed literature shows that the subject of advertising and marketing to children is quite polarized and controversial.... While some authors advocate that tweens are informed young consumers and are not manipulated by ads; others claim that advertising and marketing campaigns have a deep (negative) impact on uninformed children, who should be protected from this exposure. ...

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How Celebrity Endorsement will Help to Do Marketing of Products and Services

3 pages (750 words) , Download 2 , Essay

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The writer of this paper states that It is well-known in the advertising industry that having a celebrity endorsement of a product is likely to increase its sales.... Even though it may cost to bring a celebrity onboard, firms only do so.... ... ... ... There are many benefits to celebrity endorsement, such as increased exposure, opening up a whole new market of fans, and providing believability for the consumer....

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Why Organizations Should Uphold Ethical Measures

9 pages (2250 words) , Download 2 , Coursework

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They advertise their products to the general public especially targeting the youth and hiding the fact that the products are not healthy safe.... Their targeting of children was an ethical since this kind of consumers are vulnerable to many deceptions since; they have no sufficient information on how safe the product is, they can be easily confused, and too young to formulate proficient autonomous decisions....

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The Success of Apples iTunes Download Service and the iPod Developing

17 pages (4250 words) , Download 3 , Literature review

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dditionally, it is submitted that segmentation of the traditional marketplace has become increasingly shaped by consumer trends, which has pressed the need to integrate customer relationship management as part of business growth strategy.... This paper evaluates the effect of the internet on the supply chain of the music industry and further suggests that whilst the need protect the economic value, a compromise needs to be reached to preserve public freedom and exploit the changing trends in music purchasing in the digital era....

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Cultural Constraints in Management Theories

5 pages (1250 words) , Download 5 , Literature review

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inally, organizational managements are economically advised to increasingly stick to the cross-cultural diversity; the organizational cross-cultural diversities include; dealing with employees collectively regardless of their countries of origin, targeting global markets, customers and suppliers and lastly dealing with competition with a global eyes....

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Domestic holidaying in the USA

1 pages (250 words) , Download 2 , Essay

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Your name Your 10 February 2011 Domestic holidaying in the USA The United States of America (USA) is a great place for a super special holiday.... It is our own backyard, so why not enjoy it?... The options on where to visit is incredible.... ... ... ... The USA is very popular for both shopping and attractions....

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G.S.A. Officials Get a Grilling Over a Trip to Las Vegas

1 pages (250 words) , Download 2 , Admission/Application Essay

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This paper analyzes the article "G.... .... .... Officials Get a Grilling Over a Trip to Las Vegas".... The article entitled “G.... .... .... Officials Get a Grilling Over a Trip to Las Vegas” written by Jennifer Steinhauer and published online in The New York Times on April 16, 2012.... .... ...

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Analysis of Haiti Devastated by Massive Earthquake Article by BBC News

1 pages (281 words) , Download 3 , Article

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The paper "Analysis of Haiti Devastated by Massive Earthquake Article by BBC News" highlights that millions of people were affected.... Many nations provided their aid.... Many UN personnel and peacekeepers of China, Jordanian and Brazilian Army were reported to be dead or missing.... ... ... ... Many tourists in the Hotel Montana died....

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The Protagonist and Antagonist in the Interruption by WW Jacobs Are Goddard and Hannah

1 pages (327 words) , Download 6 , Essay

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The paper "The Protagonist and Antagonist in the Interruption by WW Jacobs Are Goddard and Hannah" highlights that the protagonist's motivation is simply to get out of the situation in which he finds himself while the antagonist merely wants to take advantage of a man who does not understand himself....

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Down and Out in Paris and London

1 pages (298 words) , Download 2 , Essay

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The paper "Down and Out in Paris and London" discusses that the author, for example, mentioned that there were so many men with university degrees in Paris working as dishwashers and seemed to choose them because it was necessary.... The offshoot was that they were trapped in poverty.... ... ... ...

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The Foundations of Theory X and Y

7 pages (2055 words) , Download 3 , Essay

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In these industries, specifically in hotels and restaurants, employees work for long hours since customers keep on coming in for services at any time.... The paper "The Foundations of Theory X and Y" tells that theory X and theory Y was developed in 1960 by management professor Douglas McGregor (Miller 2009)....

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Walt Disney

8 pages (2079 words) , Download 3 , Essay

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Also, Walt Disney is planning to construct hotels to provide ample lodging alternative to visitors.... The paper "Walt Disney" tells us about extending Disneyland to Hong Kong where a vast and growing market has been detected.... Actually, Walt Disney has had previous investments in other countries....

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Food and Beverage Production and Service Systems

9 pages (2250 words) , Download 2 , Assignment

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Equipment and Storage facilities – limited storage facilities in most restaurants, hotels and most kitchens often prevents the inclusion of most perishable foods in the menus and recipes.... Equipment and Storage facilities – limited storage facilities in most restaurants, hotels and most kitchens often prevents the inclusion of most perishable foods in menus and recipes....

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Union Labour

8 pages (2000 words) , Download 2 , Research Paper

Almost 30% of Canadian employees are attached to unions, including, nurses, teachers, journalists and professional athletes, besides the relatively conservative unionized businesses such as departmental store employees, manufacturing staff, miners, electricians and other.... ... ... Overall, nearly four million Canadian employees are linked with a union (United Food and Commercial Workers Union, 2012). ...

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Operation management

9 pages (2250 words) , Download 8 , Essay

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Hospitals, hotels and other service organizations should manage consciously to handle the highly variable demands.... This research aims to evaluate and present an operation management as the careful managing of the processes of producing products and services and distributing them in the market....

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Self-esteem Based on Self Concept

6 pages (1500 words) , Download 3 , Essay

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Money is a big factor for them and they do not mind staying in budget hotels, backpacking and eating local food.... The author of the paper tells that self-concept is characterized by how 'I see myself' whereas self-esteem is 'how I feel about how I see myself'.... The world that exists and the world that is perceived by an individual – both these concepts affect the self-esteem of an individual....

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Todays Use of the Internet

7 pages (1950 words) , Download 0 , Report

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For example, when one types-in the word safari, adverts appear alongside showing tour companies or hotels as well as their websites.... This report "Today's Use of the Internet" discusses one of the best inventions of the 20th century such as the internet.... The internet has become part of our daily life that has begun to define how people even behave....

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Current Trends in the Gambling Industry

9 pages (2290 words) , Download 0 , Assignment

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vailability: Gaming machines are easily available at casinos, licensed hotels and other recreational areas.... The paper "Current Trends in the Gambling Industry" reports Macao's gambling revenue, the opportunities and threats facing Australian casino's resulting from the growth in gambling activity, future trends and issues of the gambling industry in Australia with the steady growth of internet gambling....

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Co-Operative Strategies in International Business

10 pages (2566 words) , Download 3 , Essay

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Workers from best departments will be guaranteed vacations or holiday in regional hotels; furthermore, they will receive some bonuses on their normal salaries.... This essay "Co-Operative Strategies in International Business" discusses cooperatives that must ensure good working relations within and without the business....

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Company Analysis: Time Warner Cable Inc, Amazon.com Inc, and Tyson Foods Inc

7 pages (1863 words) , Download 2 , Essay

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It operates in more than ninety countries and hopes to be the best source of food for hotels and households.... "Company Analysis: Time Warner Cable Inc, Amazon.... om Inc, and Tyson Foods Inc" paper contain a comparison of Time Warner Cable, Tyson Foods Inc, and Amazon.... om Inc and some of its competitors, and a comparison of these companies and industry leaders....

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Gambling Addictions in Florida

7 pages (2262 words) , Download 2 , Research Paper

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Looking at the World Casino Directory, there are more than 3600 Casino hotels in Florida some of which one may book and gamble online.... Looking at the World Casino Directory, there are more than 3600 Casino hotels in Florida some of which one may book and gamble online....

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External and Internal Analysis of Disney World

8 pages (2234 words) , Download 3 , Assignment

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The theme park has reported that guests were also using the services of their hotels and restaurants as well.... The paper "External and Internal Analysis of Disney World" discusses that in the world of entertainment, Walt Disney enjoys the reputation of being the best entertainment provider to its customers....

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Balanced Scorecard Assignment

4 pages (1000 words) , Download 3 , Research Proposal

Preparation of a balanced score card with the information gathered from SWOTT analysis and developed mission, vision and objectives for the business should help to provide a.... ... ... “Balanced score card is a concept that measures a company's activities in terms of its vision and strategies to give managers a comprehensive view of the performance of a business”....

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The Growth in Sales in Mercadona

7 pages (1798 words) , Download 2 , Case Study

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Instead of targeting consumers on the low end, Mercadona now focuses on high quality products and has also diversified its range from standard food and beverages.... This ease of access is something that Mercadona can take advantage of by targeting those who live close to its many stores....

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Strategic management Final EXAM

15 pages (3750 words) , Download 3 , Essay

Strategic management could be described as the identification of the purpose of the organisation and the plans and actions to achieve that purpose.... In practical terms organisations routinely undertake reviews to determine their mission, vision, values, goals, objectives, roles and responsibilities....

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BMW Corporate Strategy

11 pages (2750 words) , Download 3 , Case Study

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ow are successful firms positioning themselves ... he successful firms are positioning themselves through several means.... The author of the present case study "BMW Corporate Strategy" outlines that there are some substitute products for BMW.... The competitors of BMW include other car models....

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Risk Management In Business

10 pages (2500 words) , Download 2 , Research Paper

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This research paper demonstrates risk management in business and its special features.... It describes the benefits of risk management, limitations, cost of accidents at work and insurance.... ... ... ... Thus it is imperative for the companies irrespective of the industry to which they belong, to develop and implement active risk management policies and strategies in order to enable them to cope with such unforeseen risks....

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Organisational Strategy and Decision-Making - Tesco

10 pages (3016 words) , Download 3 , Essay

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It has also been observed that the company had set certain strategic directions for future, such as enlarging business in growing economies and empowering its competitive positioning among others.... The company had set certain strategic directions for future that include expanding business particularly in the growing economies, conducting strategic alliances internationally and most importantly making competitive positioning much stronger....

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Strategy as Simple Rules

13 pages (3541 words) , Download 4 , Case Study

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t isn't very clear though whether Yahoo's manner of positioning itself in the industry is just incidental or a deliberate strategy.... As one senior director of information technology at Wharton intimated, "There is a lot to be said for positioning yourself in a way that you are not encroaching on Microsoft's turf Google is on Microsoft's radar right now like no other company" (Whitehouse, 2005) ...

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Public Relations Interview

5 pages (1425 words) , Download 2 , Report

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The report "Public Relations Interview" will givea facility manager a clear idea about the whole picture of the nursing home and whether the candidate can be a right person to know about what things that this organization provides to the customers.... ... ... ... Thomas Russell is the Facility Manager of Mother Mary Nursing Home in Boston....

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Reasons Leading To the Loss of Competitive Advantage of Tesco

13 pages (3840 words) , Download 0 , Research Paper

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This work called "Reasons Leading To the Loss of Competitive Advantage of Tesco" demonstrates a leading UK supermarket retailer that has been losing its share of the market to its local competitors Aldi and Lidl.... The author outlines the main causes for the decline in market shares of Tesco.... ...

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Tech Times Action Plan

8 pages (2097 words) , Download 0 , Case Study

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Therefore through increased internationalization and targeting of foreign clients, the organization will considerably increase its overall influence in the market as well as reduce on the high level competition it is facing in the market today.... The paper "Tech Time's Action Plan" is an outstanding example of a marketing case study....

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Recruitment Plan and Strategy in Jenny's Coffee Shop

6 pages (1500 words) , Download 3 , Assignment

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This paper focuses on Jenny's Coffee Shop which is one of the shop outlets with branches across the United States is not exceptional.... The competition requires staff with innovative minds and are passionate to assist the business to achieve its key objectives.... .... ... ... To get the top talent in the market and to stay ahead of the curve, it is prudent that the recruitment strategy is aligned with the business plan....

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Reception Study: HItchcock's Vertigo

5 pages (1250 words) , Download 2 , Essay

In fact, the plot of this movie describes the way detective Scottie (Jimmy Stewart) chases his former colleague's wife Madeleine (Kim Novak) in different parts of.... ... ... After her suicide, Scottie is so haunted that he finds another woman whose appearance resembles Madeleine, Judy.... In the end, he forces her to become Madeleine, and she commits a suicide too....

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How ERCI Would Survive in the Educational Market of Singapore

5 pages (1363 words) , Download 2 , Essay

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The paper "How ERCI Would Survive in the Educational Market of Singapore?... focused on the competitive sustainability of ERCI among other schools.... It determined the efficient and effective strategies for the school to attract international students to study in ERCI.... ... ... ... The study discussed that how ERCI would survive in the educational market of Singapore by gaining a competitive advantage over its competitor....

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Australia Business Analysis: Attribute Group

6 pages (1628 words) , Download 0 , Case Study

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"Australia Business Analysis: Attribute Group" paper focuses on Ochre Restaurant, a medium-sized restaurant that has operated in the hospitality industry but has not yet grown to the big company status.... Service differentiation is important for the realization of an increased customer base.... ....

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Starting Restaurant Business

6 pages (1646 words) , Download 2 , Book Report/Review

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The paper "Starting Restaurant Business" takes into consideration developing a proper concept of food that includes the steakhouse, seafood, casual dining restaurant, family-style restaurant, etc.... which will provide us a clear idea about the expectation and requirements of the potential customers....

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Correlation between the Motives of Tourist and Non-Tourist

6 pages (1668 words) , Download 0 , Research Proposal

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The paper "Correlation between the Motives of Tourist and Non-Tourist " is an outstanding example of a tourism research proposal.... The aim of the research to examine the number of attendees who visit the gold coast show as well the ratio of those who are tourists as well the proportion of others visiting the region for other motives....

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Denvor Airport Case

16 pages (4000 words) , Download 2 , Essay

The present study investigates the possible relationship between the planning and resource management capabilities of BAE in installation of an automated baggage handling system and the problems faced by the stakeholders in implementing the project which ended up in a great.... ... ... The focus of the study will be on the role planning and control aspects of the automated baggage handling system project that seem to have contributed greatly towards the failure of the system....

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Why Does the Difference in the Presentation of Accounting and Financial Data Matter

18 pages (4500 words) , Download 3 , Case Study

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In the case of the US GAAP, one basis of segmentation is required while in the case of the IAS/IFRS, the whole segmentation has to be done.... In the case of GE, segmentation was done with the help of only one segment.... The study 'Why Does the Difference in the Presentation of Accounting and Financial Data Matter' states that the difference in the reports' structures can harm the company's interests....

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What does an actor need to know about Bread and Puppet Theatre to produce and perform it

5 pages (1250 words) , Download 2 , Essay

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The research is based on famous Bread and Puppet Theatre located in Glover in Northeast kingdom of Vermont, North America.... The research gives an overview on principles and information an actor should know in order to produce and perform it.... ... ... ... "Theatre is as essential as Bread for daily Life"; "Theatre is a religion" are the principles on which exists the famous Obie Award winning Bread & Puppet Theatre founded in 1962 by Peter Schumann in New York City....

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Water Pollution and Drinking Water Safety

4 pages (1000 words) , Download 5 , Research Paper

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Water is the most abundant commodity on the earth's surface.... In addition, it is the most valuable commodity that is available to humanity and other forms of life.... The high value of water does not protect it from misuse.... ... ... Water Pollution and Drinking Water Safety.... ... ater is the most abundant commodity on the earth's surface....

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Bio-fuels and Future Energy Needs

5 pages (1250 words) , Download 2 , Essay

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The American economy has become an area of much concern because of its long-term sustainability.... While it has long been known that energy plays a critical role in the growth and sustainability of economic growth in America, a dilemma has arisen regarding the choice of energy sources and the consumption rate of energy....

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Should the Rain Forest Destruction Be Prohibited

5 pages (1250 words) , Download 3 , Research Paper

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The paper "Should the Rain Forest Destruction Be Prohibited" highlights that the trees, by improving the environmental conditions and reducing the rate of global warming, readily absorb many of the chemical pollutants and other poisonous gases present in the atmosphere.... .... ... ... The paper postulates that rainforest destruction is posing a major threat to the global ecosystem, wildlife, and many precious plant species that have great medicinal uses....

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Vitiligo: Genetic Aspects

6 pages (1500 words) , Download 2 , Research Paper

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This essay discusses pigmentary disease of the mucous membranes and the skin is known as vitiligo.... The disease occurs due to either selective or complete destruction of melanocytes in the body.... It analyses several emotional and social sufferement.... ... ... ... According to Kar (2001), vitiligo "does not result in restriction of capacity to work or expectancy of life, but it causes cosmetic disfigurement leading to psychological trauma to the patients....

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Essays on Segmentation Targeting and positioning of hotels