Recruitment Plan and Strategy in Jenny's Coffee Shop - Assignment Example

?Recruitment at Jenny's Coffee Shop Introduction A myriad of businesses in services industry, have in the past experienced stiff competition which has led to the collapse of some. The survival requires a superb managerial strategy that will help the business to remain on top of the game. Jenny's Coffee Shop which is one of the shop outlets with branches across United States is not exceptional. Competition requires a staff with innovative minds and are passionate to assist the business achieve its key objectives. This necessitates the need to adopt a strategy to ensure that the best work force is recruited in the shop. Human resource department must always ensure that the best kind of employees with creative mind and analytical understanding of issues are hired to the organization. (Gilmore & Williams, 2009) Recruitment Plan and Strategy To get the top talent in the market and to stay ahead of the curve, it is prudent that the recruitment strategy is aligned with the business plan. The plan adopted should always ensure that it takes into consideration qualities needed for the top management, departmental management and the store level. Top Management This strategy will focus its attention on competing coffee shops around. An expertise referral will also be taken into consideration. This plan will be adopted since the managerial team requires someone with very high experience and at least has an experience in working within the Coffee shops. These talents can only be gotten from competing firms. Departmental Management Level I will employ campus recruiting since it is a level whereby we have professionals reinforcing departmental decisions. Individuals can also be recruited from other firms not necessarily coffee shops. This brings individuals with very good mind set who knows what should be done to ensure cohesion and success within the departments. Students can also be recruited on internship basis. This will give Jenny's Coffee Shop an opportunity to train individuals who will be in a position to take up managerial and senior managerial positions in future. Store level This is a strategy that involves recruiting individuals with minimal expertise knowledge. It can be done through word of mouth or referrals from other employees. A necessary training is necessary for the team to ensure that they understand and appreciate the quality assurance policies of the coffee shop. Communication Message Jenny's Coffee Shop is one of the shop outlets with branches across United States. We are offering varied line of beverages in our various outlets across. We are currently expanding to other regions. Jenny's Coffee Shop offers services are tailored to meet our customer’s wants. We are glad to offer exciting and challenging positions to various individuals who meet the requirements as listed below. Apart from the academic and professional qualifications as listed, the applicant must possess the following attributes Personal Attributes High level of integrity Honesty Strong analytical skills Must be able to work under minimal supervision Strong communication skills Computer knowledge is a prerequisite (Guest, 2011). Senior Manager He/she will be in charge of daily overall operations within the shop and ensure coordination’s within the shop. He/ She must be a holder of a university degree from a recognized institution in any business related field with a bias in management. More than three years experience in a hospitality industry is must Proven past leadership skills Departmental managers They will be in charge of different departments. Must possess a university degree in either business related field, hotel management, accounting and computer science Must possess at least one year experience within the department he/ she is applying. Barista/ Shop Assistant They will be in charge of serving customers and also preparing coffee besides other beverages Basic education is a requirement. An experience in coffee shops is an added advantage. If you are interested in any of the above positions; send your resume with a cover letter stating particular position you are applying for to hr@jenny'scoffeeshop.com so as to reach as by 20/08/2012 clearly indicating the position you are applying for. Disclaimer; the roles stated here are not limiting. The management with instructions from the board can assign other roles as deemed necessary. Communication Method To get the best and qualified applicants for the above jobs, there are a number of methods which can be applied. Some of the medium of communication which can be applied include; Internet, Televisions, Newspapers, Radio, posters, Flyers, Announcements in meeting points among others. Given that the coffee shop is not expected to cover large geographical area; it will be prudent to use a medium which can reach the expected number of applicants. I will prefer to use local newspaper to do advertisement. Local newspapers are accessible to all class of people. A medium like internet cannot be accessed by some class of applicants for instance the baristas. Radio could be another better source to reach the targeted class of applicants. The only issue is that some class like the expected manager might be more inclined to TV news as opposed to radio advertisement. TV advertisement might be expensive and cannot be appealing. TV is more convenient when doing marketing advertisements as opposed to job applications advertisements. Selection Process to be applied Given that the company intends to recruit new staff, I will apply external recruitment system as opposed to internal recruitment system. Internal recruitment focuses on getting employees internally. External recruitment requires that the advertisement is posted on the internet, papers, radio among other advertisement modes. When resumes are received, a thorough screening is done since these are individuals who are not known to the human resource department. Advantages 1. External recruitment provides an opportunity to get qualified individuals with the right training. Training is a very expensive aspect within organization, going by the various demanded infrastructural requirements which the institution might not be having. The new employees will only be brief of the organizational policies and quality standards (Edenborough, 2005). 2. It gives room for more diversity within the team of employees. External method provides a room for qualified applicants who can help the shop achieve its diversity objective. 3. External hiring will give the shop a competitive advantage. When an applicant is gotten from outside then other players will be wondering what the shop is doing to succeed. 4. Employees hired through this process are usually innovative, since they are not used to the system. They can question how the management is running the business and therefore pumping in a new idea day by day. Disadvantages 1. This method is expensive to the organization since all the aspects of the applicant are screened. Given that this is the first time the interviewee is meeting with the applicant, a number of assessment must be done to ascertain their ability to handle the work. 2. The external recruiting process is time consuming. Since selection involves various stages of screening; the organizations time will be concentrated on this which will be a time factor loss to the organization. 3. In some cases it reduces the loyalty of some of the existing employees who are might be interested in similar position (Edenborough, 2005). Initial substantive assessment Cognitive ability test This is an assessment which measures mental abilities such as reasoning ability, reading and mathematical ability. This will be applied to all groups of employees. It will involve multiple choice questions. Job Knowledge tests This assessment measures whether the applicant is aware of the responsibilities as indicated in the advertisement. It is done to represent technical understanding. Personality test This is a test which is meant to measure traits which are relevant to the job. Some of the assessed traits include openness, extraversion and emotional stability. (Guest, 2011) Biographical data It tends to gather information concerning the applicant’s background and personal characteristics. It assesses the historical performance with the previous employer. Integrity test This measures attitudes and issues related to individual’s honesty and dependability. They are also multi choice questions. Work Sample test This consists of duties and activities which the employee is expected to handle. They are designed to measure technically oriented tasks such as organizing, ability to handle technical equipment and planning of work. All these assessment procedures are in line with staffing strategy since each and every category of employees will be given its own assessments. (Guest, 2011) Predictors which can be used to test the Knowledge, KSAOs There are a number of predictors which are applied to test the KSAOs of applicants. For our coffee shop, the first predictor which will be applied is the speed versus power. This measures the speed at which the employee can handle any given assignment. It will help the interviewers know the number of chores that an applicant can handle within a given time duration. Oral versus written versus computer, this is important as it measures the accuracy of the applicant in terms of data entry. Paper versus pencil predictor tests the writing ability and behavior of the writer. And finally objective versus essay is another predictor. This is important as it will help interviewers know the ability of the applicant to handle assignments which bogs up the mind. (Gilmore & Williams 2009) References Gilmore, S. & Williams S (2009). Human resource management, Oxford University Press:Oxford Edenborough R.,(2005). Assessment methods in recruitment, selection, and performance: a manager's guide to psychometric testing, interviews, and assessment centres. Kogan Page: London. Guest, D. (2011) Human resource management and performance: still searching for some answers. Human Resource Management Journal Vol; 21, Page 3-13 Read More