Correlation between the Motives of Tourist and Non-Tourist - Research Proposal Example

Introduction The aim of the research to examine the number of attendees who visit gold coast show as well the ration of those who are tourist as well as well the proportion of others visiting the region for other motives. The research is conducted using the quantitative data analysis which entails collection of secondary data for analysis and decision making based on the findings. This is important since, it provide vital information that is deem significant in forming an opinon as to the number of people attending the gold cost as well as the motives. Literature review As with entire forms of unit interest travel, event tourism ought to be perceived form both the demand and supply point of view. A consumer point of view commands establishing who travels for events as well as the reasons for the travel and as well who attends an event while on travel. The research also focuses on trying to understand the event tourist and what they do as well as spend. Entailed in the demand side method is the appraisal of the worth of the event in marketing an optimistic place of visit image, place promotion in entirety as well as co branding with objectives (K. N. Krishnaswamy, 2009). On the supply side, objectives of create , ease as well as market event of any assort to adhere to numerous objectives of tourist attraction, serving as a shock for economic progression as well as tourism capability of the destination in order to promote positive image of the destination as well as contribute to general promotion. Research question What is population of tourist attendee? What is the population of other attendees What is the method of data collection? Research method We employed cross sectional survey as a method of research design for the study. This is important since the research method is designed to explain the traits of the occurrence. It is employed to collect information relating o the existing status of the occurrence to survey the existence with respect to variables in a study (Khan, 2000). The approach entail collection of data from every attendee of gold cost show. The survey research design is selected due to geographical dispersion of the attendees across the cost. Research Population A population is that wholly group of items in which we collect. The study therefore entails research conducted from a sample population of 120 individual both who attend the gold cost show as tourist or as others (Kothari, 2011). This is because, the population entailed physical object who are mature and therefore are in a better to position to provide a reliable information in understanding the number and mix of attends in gold cost show. 3.4 Sampling Design The sampling design is employed where it is hard to research the whole population. For this research, we were not able to research the entire population because of the size and the number of attendee, time as well as cost. We therefore created a smaller cluster of 50 attendee from the population which is the same to the larger population. 3.4.1 Sampling Technique Systematic random sample within the cost was conducted. Systematic random sampling was employed to select respondent because the target population is deem homogeneous. The first 15 attendees were given questionnaires to fill then return, another 15 in the next visit as well as the proceeds went up to sampling of 50th attendee (Lynn Silipigni Connaway, 2010). 3.5 Data Collection The research was on the basis of both primary and secondary data gathered. The numerous sources of the secondary data entailed published books and articles. The key data gathered approach used was in debt interview of attendees both tourist and others. The significance of the secondary data survey is to realize the gap in previous studies concerning factors of different motive of attendees in cost gold show. This guaranteed that the study by other examiners by is appraised as well as, loopholes realized. Data Analysis There are many approaches to analyzing the data we collected. We employed the statistical percentage, graphical approach, tables as well as chart in order to ensure that the data collected provider a true and fair view of the understanding the attendees in golden cost show. The study collected the data from the questionnaires handed out to the sampled population, data was afterwards corroborated for accuracy implying that respondent comprehended the query as well as finished the questionnaires the study then continued to code the data which summed up the data into comprehensible code. The data was then entered and the summaries runner as well as errors confirmed for as well as rectified and running the descriptive statistic and interpret as well as present the data (Newman, 1998). Results From the above table of demographic profile for attendees, it can be observed that the highest proportion are tourist most of which are at the age of 18-30 years with females being the major tourist visiting gold cost show with an estimate net income of 0-$50,000. In this regards, it implies therefore that many of the attendees of gold cost show are tourist visiting the place for the own pleasure many of them being not married (Robert M. Groves, 2011). Descriptive statistics Column1 Mean 27.77777778 Standard Error 4.055622705 Median 27.5 Mode 52 Standard Deviation 17.2065499 Sample Variance 296.0653595 Kurtosis -1.289060629 Skewness -0.034169859 Range 51 Minimum 1 Maximum 52 Sum 500 Count 18 Confidence Level(95.0%) 8.556615883 From the above descriptive analysis of the number of attendees in gold cost show, it can be depicted the skewness as well as kurtosis more than zero which means that the data depict a normal distribution curve as well as the positive skewness would mead that the data is skewed to the right (Kothari, 2011). The kurtosis provides a value of -1.28 which is less than 3 and thus it means that the more the variation is because of less disparity about the mean. As a result, it means that we are 95% certain that there is a strong correlation between the motives of the attendees. 3. Appropriate statistics used here to test it Since the standard deviation (0.3) is understood , the sampling distribution of the ample mean is normally distributed. We consequently employ the binomial test because there is no apparent correlation between motives of gold cost shows attendees hence the test statistic will be significant for the analysis.. The null and alternative hypotheses for this test The null and alternative hypothesis H0: p = Motive of attendee are similar HA: p ≠ Motive of attendee are not similar 2. Appropriate test Binomial Test (Two sample means) 3. Significance level 𝛼=0.05 4. Decision rule P-values t-Test: Two-Sample Assuming Unequal Variances   Variable 1 Variable 2 Mean 3.243051 7.129496 Variance 0.237504 1.742809 Observations 274 278 Hypothesized Mean Difference 0 Df 352 t Stat -46.0074 P(T Read More