Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Design Management and Marketing in the Modern World

6 pages (1612 words) , Download 3 , Essay

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The paper "Design Management and Marketing in the Modern World" discuss that marketing is one particular branch of business that deals with all the promotional aspects of a certain business organization.... Every kind of organization has its own marketing branch.... ... ... ... Productive activity and doing things for others can help a person to grow old gracefully....

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Marketing Management: A case study of Innocent Drinks Private Ltd

11 pages (2750 words) , Download 3 , Essay

Marketing is an important feature of today's business process.... Today's marketer is with tough decisions, which require constant evaluation of consumer's choices and perceptions.... With the passing time the consumers are becoming more aware, choosy and volatile.... ... ... ... This fact has increased the work of constant consumer and marker analysis for the companies....

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Company Name and Image in the Various Target Markets

6 pages (1500 words) , Download 2 , Assignment

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According to Belch and Belch (2007), by positioning a favorable as well as strong brand name and image through effective communication can help a company build and maintain the brand identity and brand equity.... This report 'Company Name and Image in the Various Target Markets' outlines how a company's name and image can be effectively communicated to various target market with an example of Hudson Coffee....

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Impact of Social Media on Marketing Strategies

56 pages (10322 words) , Download 4 , Dissertation

This study "Impact of Social Media on Marketing Strategies " analyses the trend of online shopping in Saudi Arabia, and how successful E-Mall can be in Saudi Arabia.... The paper shows that Saudi Post faces several challenges in order to build trust and convince people of Saudi Arabia to shop online....

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Developing Digital Marketing Strategies to Promote Fashion Antidote

11 pages (2897 words) , Download 1 , Assignment

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This paper "Developing Digital Marketing Strategies to Promote Fashion Antidote" focuses on the fact that Fashion Antidote is an independent fashion school and studio.... It is majorly based in London where one would find other vibrant businesses like restaurants and fabric shops.... .... ... ... The major aim of Fashion Antidote has always been to provide fresh alternatives to Fashion Education to have people that are more skilled in this field....

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Information control

12 pages (3000 words) , Download 2 , Essay

One of the top activities done by online shoppers is doing online travel planning which includes booking airlines, hotels or planning vacation trips for holidays.... In 2005 the breakdown of the market by type of service was as follows: Airtravel 56%; hotels 16%; Package tours 16%; Rail 10%; Rental cars 2%.... Opodo does not only offer online airline bookings but includes hotels, car rentals, holiday packages, event tickets, etc.... All products and services offered online is from their partner hotels, resorts, airlines, and others which brings a one-stop online travel agent which assists travellers to plan their trip with ease and secured....

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Tourism and Leisure Management

5 pages (1480 words) , Download 2 , Essay

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The tourism and leisure sector has hugely varied career opportunities, ranging from management of hotels or sports centres, to managing logistics for exhibitions and organising holiday adventures.... These tourists normally have a wide range of tastes and budgets, which has seen the rise of an array of hotels and tourists to cater for these different tastes and budgets (Pearce & Butler, 2014: p33).... With close to twenty years experience in hotels, cruise ships, and local government management, Dr....

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Groups and Teams

5 pages (1250 words) , Download 4 , Essay

Working in groups is considered to be an efficient way of carrying out work in most places, whether it is a school, a social setup or a company.... When a person works individually then boredom can creep in or the individual runs the risk of completely loosing the enthusiasm to complete the task at hand....

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Food and Beverage Industry in the Netherlands

8 pages (2000 words) , Download 2 , Research Paper

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??Horeca” is a term used to include all hotels, restaurants, cafes, snack bars and fast food restaurants.... he following figure shows the average income of an individual that is spent on food and beverages in the hotels and restaurants. ... % of them work in hotels and restaurants....

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CRM-Related Perspectives and Emirates Airlines

74 pages (9710 words) , Download 1 , Case Study

This study "CRM-Related Perspectives and Emirates Airlines" gives detailed information about the implementation of the CRM systems in the Emirates.... Emirates, which is a subsidiary of the Emirates Group is one of the leading airlines in the Middle East and around the world.... ... ... ... Emirates possesses both Airbus and Boeing wide-body aircraft....

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Film Marketing Campaign: the case of movie Precious

7 pages (1250 words) , Download 4 , Essay

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The researcher of this discussion will explore the subject of film marketing campaign under the following divisions: results of film poster; analysis of responses; aesthetics and representations in the film; challenges in posters for marketing.... ... ... ... The conclusion states that the ability to convey specific messages through the media is one that is dependent on specific levels of communication....

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Strategic Management Degree Case Study

4 pages (1000 words) , Download 2 , Case Study

How can a change of positioning affect the effectiveness of the companies' strategies.... The 4P's are the most important founding factors on which the marketing plan of a company basically depends.... Effective use of these 4P's can lead to successful marketing of a product or service....

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Role of Government and Industry Agencies in Marketing Communications

7 pages (2110 words) , Download 2 , Essay

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The essay 'Role of Government and Industry Agencies in Marketing Communications' reveals aspects in which government regulators and industry agencies can influence the enforcement of fair standards in advertising and marketing communications.... ... ... ... According to the American Marketing Association, integrated marketing communications (IMC) is 'a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time....

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The Role of Advertising and Branding Within the Laptop Industry

66 pages (10189 words) , Download 3 , Dissertation

This dissertation "The Role of Advertising and Branding Within the Laptop Industry" shows that the objective of the paper was to identify the role played by advertising in creating a strong impact on the aspect of brand loyalty by influencing brand preference.... ... ... ... The research process was based on a qualitative approach because most of the concepts related to brand loyalty and advertising are observed to be qualitative in nature....

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International Business Questions

10 pages (2500 words) , Download 2 , Assignment

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The author answers the questions about fixed exchange rates, the theory of competitive advantage, strategic positioning, control over foreign operations, mutually beneficial partnership, Licensing Agreement, Letter of Credit, and the pros and cons of in house manufacturing and outsourcing.... trategic positioning is really important for a firm in order to establish a viable intra-organizational management network.... (Strategic positioning, n....

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China Market for FedEx

11 pages (3116 words) , Download 2 , Essay

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Standardization is very important as it enables the firm to gain a competitive advantage because of market conformity; this goes a long way in strengthening and positioning the company with the general business environment.... These networks are very important for the firm to develop and enhance its penetration in the Chinese market; the networks help the company in enhancing strategic positioning through access to new resources, skills and flexibility.... Levitt further argues that while global products are marketed globally with minor if not no modifications, the branding, market positioning, and promotion that FedEx puts into its strategies may hate to reflect the Chinese market local conditions (Cherunilam 2004, p....

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The Way Americans Consume Foods Depicts a Culture of Consumerism

5 pages (1441 words) , Download 2 , Essay

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The essay "The Way Americans Consume Foods Depicts a Culture of Consumerism" focuses on the critical analysis of how the way the Americans consume their food reflects America's large cultural values concluding own observations and experiences eating in the American culture.... ... ... ... Food is a crucial aspect of any culture of every society across the world, and food does, to a great extent, reflect the lifestyles of societies; the way the Americans eat their food can reveal a great deal of information on America's large cultural values....

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Differiating Between Market Structures

4 pages (1000 words) , Download 2 , Essay

Versioning - Versioning is a second-degree price discrimination that usually falls under product quality, which means that sellers design product line that appeals to different market segmentation.... Differentiating Market Structures Name Institution Date Introduction Markets in economics are classified according to the structure of the industry serving the market....

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Accessing Current Marketing Activities in Response to Current Trends

8 pages (22 words) , Download 0 , Coursework

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The paper "Accessing Current Marketing Activities in Response to Current Trends" is a perfect example of a case study on marketing.... Scotland is a country of a vivid tourist destination.... Tourism in Scotland is responsible for contributing a lump sum amount to the economy of Scotland.... Tourists spend an average of £4bn per year....

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Security and Risk Management Challenges

12 pages (3552 words) , Download 1 , Research Proposal

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Some of the happenings that have drive the United nation to consider terrorism as national threat are the blast that have mainly targeting their global offices in various countries.... This research proposal "Security and Risk Management Challenges" discusses some of the blasts that include: the Abuja bombing, UN Guest House Attack in Kabul, Alger's bombing and Canal Hotel Bombing....

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Business to Business Marketing and Supply Chain Management

13 pages (3769 words) , Download 3 , Essay

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This essay "Business to Business Marketing and Supply Chain Management" discusses relationship management, supply chain management, and B2B marketing that are all interrelated.... Relationship management can be seen as the binding factor between the two.... ... ... ... It aimed at greater market share thus focusing more on the global majors....

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The Problems of the Walt Disney

4 pages (1000 words) , Download 0 , Case Study

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In the essay 'The Problems of the Walt Disney' the author discusses both internal and external problems of the company.... The external problems include those which the people or customers are experiencing.... The internal problems include those within the company itself.... ... ... ... The author states that the internal problems include those within the company itself....

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Social Marketing Plan - Establishing Budgets and Finding Funding

1 pages (423 words) , Download 2 , Research Paper

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The author of the paper "Social Marketing Plan - Establishing Budgets and Finding Funding" will begin with the statement that there will be a maximum of $2,000 in costs associated with creating marketing campaigns to promote the social marketing plan for New Mothers in DEBT.... ... ... ... The author of the paper argues in a well-organized manner that the budget should allow for large-scale promotions such as billboards and television advertising as well as smaller promotions like pamphlets or small newspaper advertisements....

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Electronic Business: Direct Purchase Online

8 pages (2363 words) , Download 2 , Term Paper

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This term paper "Electronic Business: Direct Purchase Online" is about commercial websites which offer products and services for direct purchase online.... Globally the number of websites offering online purchases has gone up from 23,000 in 1995 to over 55 million in 2005.... ... ... ... Commercial websites, online marketing, online shopping tools, and purchasing methods are increasingly being provided by several industries without which they fear losing customer segments....

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Globalisation of Markets

9 pages (2288 words) , Download 2 , Essay

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otler and Levy break down the marketing construct to its various constituent elements, from market segmentation to product development and consumer tastes to consumer behaviour.... In the “Globalisation of Markets,” Theodore Levitt raises the question of corporate behaviour within a globalised market place....

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Increasing Tourism in Greece and Serbia: Examining Prospects for Future Travel

10 pages (2500 words) , Download 2 , Research Paper

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The amount of tourism that is in Greece and Serbia as well as the need to change the outcome is one which is now leading to new initiatives within the country.... he ability to use marketing tourism while erasing the negative images that are in the countries is one of the main objectives that are associated with this....

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Data Mining for Internet Search Engine

6 pages (1800 words) , Download 0 , Essay

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In facilitating the business data, to specific applications of data mining also include, market segmentation in which the tool studies the existent characteristics of the consumers that bus same products from the company (Han & Kamber, p 156, 2006).... Data mining is notably the simplest and most powerful tool entailing new technology that presents the potential for companies and individuals to focus on the most significant information in the data they have about their customers and potential customer behaviors....

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Spanish Franchise in Lebanon

5 pages (1468 words) , Download 2 , Term Paper

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Post Hoc segmentation strategy can be used to define the target market (Zoltners, Sinha and Lorimer 66).... The paper "Spanish Franchise in Lebanon" focuses on the food preference of customers of Achrafieh.... The district is consisting of more than 27 restaurants but only 19 of them offer Mediterranean dishes....

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Marketing Issues of Pillsbury Cookie Challenge, Ad-Lider Embalagens, and New Coke

10 pages (2617 words) , Download 0 , Case Study

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By doing so, they will be targeting the group of customers who prefer plastic packaging and those that prefer box packaging.... The paper 'Marketing Issues of Pillsbury Cookie Challenge, Ad-Lider Embalagens, and New Coke' is an intriguing variant of a case study on marketing.... GMCC sells refrigerated baked goods and their success in the USA market has compelled them to try their luck in other countries and thus their focus on the Canadian market....

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Challenges in developing new Products in a Global Economy

5 pages (1250 words) , Download 3 , Essay

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Because of this positioning of the product in the market becomes important.... The world has become a global village due to advancements in communication technologies and this has given rise to a global marketplace.... ... ... ... Products and services launched today are no longer restricted by geographical boundaries and are meant for global consumers....

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London Coffee Restaurant-Start-up Business Plan

16 pages (4000 words) , Download 5 , Assignment

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(2005), Branded coffee shops are filtering out the independent operators, hotels And Restaurants, Vol.... The paper contains a London Coffee Restaurant-Start-up business plan.... London Coffee restaurant is a family co-owned start-up business incorporated with the main aim of providing the residents of London with the best-prepared coffee in the entire city....

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Strategic Management - Southwest airlines

8 pages (2000 words) , Download 2 , Term Paper

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Firstly, the various elements of the strategy must be internally and structurally in sync with each other (as is demonstrated by Southwest's positioning and its internal capabilities to deliver value for money).... The competitors of Southwest have been traditionally associated with hub and spoke networks that enhanced barriers to entry in the 1980's along with advanced customer relationship management via segmentation and computerized systems (Hallowell, 1996)....

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Industry Assignment #2 Volkswagen AG Group

4 pages (1000 words) , Download 2 , Essay

A multi-brand strategy gives a clear market positioning.... Bargaining powers of sellersAccording to Michael Porter, any company in any industry can achieve a competitive advantage through cost leadership, product differentiation and market segmentation.... The Company has followed the strategy of product differentiation and market segmentation to achieve the competitive advantage....

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Corporate Social Responsibilty and Sustainable Marketing

4 pages (1000 words) , Download 3 , Essay

## The arguments "for CSR" in Business should be seen as tools for providing goods and service to satisfy the needs and wants of society and also they have to perform some extra service for the well being of society.... The arguments "against CSR" is if sole responsibility of business is to the provide capital then all the resources of such an organization should be devoted to making profit 1....

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Global Marketing Strategies for the Futures Market

4 pages (1000 words) , Download 2 , Case Study

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The paper "Global Marketing Strategies for the Futures Market" is focused on Sperry/MacLennan Architects and Planners, an architectural firm that has grown from a one-man architectural practice to a thriving 19 people business now specializing in the construction of recreational facilities.... ... ...

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Business of Asado Cafeteria

10 pages (2924 words) , Download 2 , Assignment

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The paper "Business of Asado Cafeteria" states that information technology is one of the key strategies that will enhance our services in addition to data analysis.... Through high-speed internet, we are determined to communicate with our customers in Dubai and neighboring countries.... ... ... ... Generally, Asado is a cafeteria that is aimed at providing quality food and excellent services to local and foreign consumers who visit Dubai....

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New Technology and Innovation

8 pages (2582 words) , Download 4 , Essay

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Any professional training for this profession normally peruses various data collection techniques, including traditional surveying methods, aerial photography, remote sensing, and the global positioning system (GPS).... This paper ''New Technology and Innovation'' tells that Surveying trade has been defined by the International Federation of Surveyors in the following manner: 'A surveyor is a professional person with the academic qualification and technical expertise to conduct one, or more, of the activities....

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Ethical Issues of McDonalds

8 pages (2322 words) , Download 0 , Case Study

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The study "Ethical Issues of McDonald's" focuses on the critical analysis of the ethical criticisms that have been made against McDonald's in Europe in recent years, including accusations of unfair labor practices, false advertising, inappropriately targeting children in its advertising.... his report examines ethical criticisms that have been made against McDonald's in Europe in recent years, including accusations of unfair labour practises, false advertising, inappropriately targeting children in its advertising, and generally representing the evils of globalisation by unfairly competing against local businesses....

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Knowledge Economy in the UK

8 pages (2433 words) , Download 2 , Essay

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Knowledge across borders is not shared by the traditional strategy management models that consider product market attractiveness instead of focusing on appropriate positioning of companies in the market across the global industry.... Storey (2001) suggests that such economies require a detailed knowledge of the processes involved by the corporate sector, organised in a geographical manner (Storey, 2001: 70) targeting many origins.... Since Bang & Olufsen are focused on targeting a clear vision of who the customers are and what preferences they have, this vision is used for product development and marketing....

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A startup business EZ-learn

13 pages (3250 words) , Download 3 , Essay

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The paper introduces a startup business EZ-learn, its products; snap-learn & audio-learn to children toys and gifts market UK.... UK's Pre-school Education Market is very attractive for EZ-learn.... The SWOT analysis is done under the shadow of PESTEL analysis of the environment.... ... ... ... As the report proceeds, it entails EZ-learn's financial statements....

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Learning and Growth Perspective of a Company

5 pages (1575 words) , Download 2 , Essay

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The paper "Learning and Growth Perspective of a Company" discusses that to increase profits, ADI Travel agency needs to implement three major financial objectives: to increase its market share, to increase its revenues, and to improve its competitive position.... ... ... ... The perspectives referring to the Internal Business Processes category highlight such objectives: to find an affordable office in a good location, to improve technological capacity, and to increase the number of operations done per year....

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A Marketing Research Proposal for Tesco

11 pages (2984 words) , Download 2 , Research Paper

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"A Marketing Research Proposal for Tesco" paper seeks to achieve the objectives of finings opportunities in emerging markets, finding best enter strategies, and finding the success and failure factors that prevail for Tesco Company in going international.... ... ... ... There are several ways in which the company may respond to remain competitive in the global market....

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Export Strategy for Green Tea from Thailand to UK

7 pages (3541 words) , Download 0 , Case Study

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he crisis has left the city a virtual no-go zone for tourists with hotels, shops and restaurants faced with a sharp drop in the number of visitors.... "Export Strategy for Green Tea from Thailand to the UK" paper examines two export strategies that can be adopted by Thailand in its bid to enter the UK markets; Direct and Indirect export strategy....

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Sustainability in Tourism

12 pages (3354 words) , Download 3 , Essay

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Sustainability in Tourism Tour and accommodation businesses within tourism industry embrace initiatives like, use of environmentally friendly products, use of energy efficient equipment in hotels, natural, lighting, reuse of wastewater and managing waste are some of the great efforts within tourism that go a long way in preserving the environment for future generations....

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The Impact of Tourism in the Construction Industry

6 pages (1751 words) , Download 3 , Essay

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ourist infrastructure development like construction of hotels, vacation homes, etc.... Tourist infrastructure development like construction of hotels, vacation homes, etc.... (2001) expressed that mass tourism and accommodation construction are inter-woven, accommodations and hotels need tourist to survive and do business and tourism too needs good accommodation facility for attracting tourists (Riera A.... Construction related to tourism development (hotels, airports, roads, and vacation homes) causes the greatest negative impact to the ecosystem and more so when the destination is rich in biodiversity like the Mediterranean region....

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Corruption of Powers in Current Organizational Models

17 pages (9140 words) , Download 3 , Essay

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The essay "Corruption of Powers in Current Organizational Models" focuses on the critical analysis of the major issues in the corruption of powers in current organizational models.... Corruption can be identified as the misuse of power for personal gain.... ... ... ... Those in positions of power who exhibit corrupt behavior, misuse their power of authority to increase their gain and do not use their power of authority for the good of the public interest....

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Social Performance

4 pages (1000 words) , Download 2 , Essay

In this case, the current advancements in technology have made reporting and targeting undemanding.... Informative discussion about the present explosion and future of performance-based marketing, including what it all means for (1) advertisers, (2) traditional agencies and (3) publishers and as it applies to (4) social media marketing. ...

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Designing Energy-Efficient Buildings Through House Siting and Solar Access, Windows, and Insulation

8 pages (2216 words) , Download 1 , Assignment

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I believe home owners can install a system that utilises Smartphone's geographic positioning system (GPS) function to automatically put their homes in away mode whenever they leave their properties.... positioning the shrubs and trees carefully can help home owners to save a substantial percentage of the energy they use in their houses....

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Nestle and the Global Issue of Water Supply

4 pages (1000 words) , Download 2 , Case Study

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A marketer may face huge difficulties while he deals with product positioning in a democratic country as he needs to cop up with large number of external as well internal market elements.... A writer of the paper "Nestle and the Global Issue of Water Supply" reports that while extending its operations to other potential global markets, the Nestle may face an array of social challenges as the bottled water market involves a sequence of ethical conflicts....

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Management Planning in TYCO

4 pages (1000 words) , Download 2 , Case Study

TYCO is one of the leading companies operating in four main business areas: electronics, fire safety and security, health care and fluid control (www.... yco.... om).... Management planning has a crucial impact on company's operations and market performance.... In general, planning requires the ability to set goals for the organization as well as defining tasks and use of resources needed to attain them....

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Essays on Segmentation Targeting and positioning of hotels