The amount of tourism that is in Greece and Serbia as well as the need to change the outcome is one which is now leading to new initiatives within the country.The ability to use marketing tourism while erasing the negative images that are in the countries is one of the main objectives that are associated with this. …
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This research study will examine the different needs for expanding the tourist market in the region as well as creating specific ways in which individuals can respond to the given environment while stimulating the social and economic conditions of the countries. The concern which is arising in terms of tourism in Greece and Serbia as well as the various associations with the marketing needs and relationships to the government is one which is continuing to alter and arise based on differences in travel intensity. It is noted that there are specific countries which have higher travel intensity because of the competitiveness of marketing as well as the image which is displayed with the country. Making each of the regions an area for travel and tourism and building an inviting outlook of the specific areas then creates different approaches and understanding to the management and development of tourism. The social perspectives which link directly to travel and tourism then become the main concerns and build a central point which needs to be developed in order to ensure that there is a positive image that is built around the regions which is able to capitalize on tourism.
It is noted that in order to change the amount of tourism for increased and positive reinforcements, other aspects have to be linked to this. This is inclusive of looking at new business opportunities and educating individuals and businesses about the positive benefits of tourism and how it can assist with individuals in society. There is also the need for institutions to become educated about marketing approaches and initiatives which can be used to further the capacities of those in society for better responses to the tourism and other concepts which are associated with this. The ability to change and increase tourism becomes reliant on actions which are taken as a response to the education and which can create strategies and methodologies that can respond to the needs within the various regions (Papadourakis, 2010). The different levels of changes which need to be made as well as the responses which are required then become the main questions of how to approach change while changing the image of tourism in Greece and Serbia. Aims and Objectives The examination of this research paper will be based on defining the current levels of tourism in Greece and Serbia and how these can be altered for better responses. The main aim is based on changing the image of Greece and Serbia so it increases in competition and invites individuals to build a different approach to the responses within society. The objectives within this include: Defining the current condition of tourism in Greece and Serbia Examining different means needed to change the levels of tourism in Greece and Serbia Overlook the institutional needs, specifically through government that will change these needs Examine the results that will help Greece and Serbia to begin to change and grow with social and business expectations for the countries Find practical steps to help increase tourism in Greece and Serbia from the current conditions The overall examination will help to define and evaluate the conditions that are currently a part of Greece and Serbia while further identifying what steps need to be taken to change these particular approaches. Literature
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