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Essays on Segmentation Targeting and positioning of hotels
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88688
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on "Segmentation Targeting and positioning of hotels"
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Potential Benefits and Challenges of Restructuring
6 pages
(1636 words)
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, Coursework
Free
For example, the success of the Hilton hotels is as a direct result of leveraged buyouts.... This paper "Potential Benefits and Challenges of Restructuring" sheds light on restructuring as a critical part for any company with the aim of gaining competitive advantage, increasing profits, sustainable growth, minimizing losses, or which is about to collapse....
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Economics for Hospitality, Tourism and Leisure
6 pages
(1809 words)
, Download 3
, Essay
Free
In this regard, the national administration could induce tour operators to enter into pacts with hotels so as to make the rates more affordable for tourists who have hired the services of particular tour operators.... The paper "Economics for Hospitality, Tourism and Leisure" discusses that tourism is a growing sector in the economy, but it is reportedly taking a heavy toll upon the poorer sections of the nation so that its power to eradicate poverty might not be righteously claimed in this instance....
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Strengths and Weaknesses of Direct-to-Consumer Marketing
5 pages
(1517 words)
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, Research Paper
Free
The paper "Strengths and Weaknesses of Direct-to-Consumer Marketing" focuses on the critical analysis of the major strengths and weaknesses of Direct-to-Consumer Marketing.... It is the advertising of products in the pharmaceutical industry and all other areas of business.... ... ... ... In healthcare, this form of marketing usually aims at the patients directly from the producer instead of going through the healthcare professionals to the consumer....
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Market Communications: Bulldog Natural Grooming Brand
12 pages
(3000 words)
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, Case Study
Free
dvertising as element of communication aims at creating awareness, positioning the product and differentiation of the same.... Use of magazines that are tailor made for men, though traditional can be significant in targeting the right segment of the population (John, 2007).
...
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Preparing the Marketing Audit for Market Entry - Coca Cola Company
12 pages
(3297 words)
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, Essay
Free
From the paper "Preparing the Marketing Audit for Market Entry - Coca Cola Company" it is clear that it is important for the Coca Cola Company to develop an effective marketing strategy for Minute Maid in England.... England is a potential market for these types of product lines.... ... ... ... The following marketing audit report is all about an FMCG healthy soft drink and fruit juice brand named Minute maid....
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How Marketing has changed because of the development of technology
7 pages
(1750 words)
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, Essay
Free
The researcher of this essay focuses on the change of marketing due to technological advances.... He assumes that the advances in technology are offering the wireless and internet marketing technologies and discusses what is the feasibility of these techniques being adopted in marketing strategies....
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Social Marketing at the Right Place and Right Time
6 pages
(1500 words)
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, Research Paper
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The research paper "Social Marketing at the Right Place and Right Time" states that the media landscape has undergone rapid transformations.... Social media network has replaced the traditional forms of media advertisements.... Social media has become a new method of expressing opinions.... ... ... ...
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Town Quay Development at Southampton Waterfront
14 pages
(3612 words)
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, Assignment
Free
The paper "Town Quay Development at Southampton Waterfront" is the report containing proposals for the development of the Southampton Waterfront site.... It includes a development appraisal, review of planning and policies, residual valuation, and options available to ABP when the project is completed....
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Flexibility and Nonstandard Contracts
10 pages
(2812 words)
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, Essay
Free
long with the inherently insecure nature of such a job, people may also suffer from labour segmentation.... As a result the labour segmentation is increased further since the unskilled labour cannot have any permanent job.... This law may increase the labour segmentation further and will reduce the living standards of the groups of the labor force population who are already poor.... Hence this law has to be removed in order to reduce the labour segmentation.
...
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Management of Marketing Procedures and Resources in a Company
1 pages
(399 words)
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, Essay
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This essay 'Management of Marketing Procedures and Resources in a Company' investigates marketing management as a study of a business that deals with realistic functions of marketing procedures and the manner in which the management of marketing procedures and resources in a company are carried out....
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Residential Fieldtrips: Adding Value to Marketing Education and Student Experience
14 pages
(3899 words)
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, Book Report/Review
Free
The paper "Residential Fieldtrips: Adding Value to Marketing Education and Student Experience" tells that universities and colleges have been developing programs that facilitate the learning of students.... These approaches are meant to give them a competitive edge in the job market.... ... ... ... Various interventions have been developed and introduced in the curriculum....
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Marxist Approach to the Discussion of Offending Corporations
16 pages
(4000 words)
, Download 2
, Research Paper
Free
Hilton hotels Corp.... This paper 'Marxist Approach to the Discussion of Offending Corporations' will evaluate Marxist and Critical approaches to the discussion of offending corporations.... The paper will also discuss the Enron scandal to obtain a detailed understanding of corporate crime and regulations today....
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Rossetta Stone: A brief insight into marketing strategy
3 pages
(1162 words)
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, Research Paper
Free
The paper "Rosetta Stone - Marketing Strategy" pinpoints the company is employing a considerable amount of money and human resource to uplift its brand image and earning.... Rosetta Stone can be seen on television ads, can be heard on Pandora internet radio, and is present on kiosks in the airport....
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The Basics of Marketing Ethics in the Cosmetics Industry
4 pages
(1000 words)
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, Essay
Free
This research is being carried out to evaluate and present the basics of marketing ethics.... It summarizes marketing ethics in the cosmetics industry, emphasizing on Beiersdorf Company.... Further, it outlines approaches by the body shop to address ethical issues.... ... ... ... This research will begin with the statement that marketing is the process of creating, distributing, pricing, and promoting goods, ideas, and services with the aim of satisfying the desires of the clients, customers, partners, and the society....
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The Reason for the Shift from Transactional To Relationship Marketing
18 pages
(4500 words)
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, Essay
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This study analyzes various facets of relationship marketing, the reason for the shift from transactional to relationship marketing.... The main reason for the paradigm shift is the augmented need to understand the interaction between the firm and customer in making marketing decisions.... ... ... ...
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Staphylococcus and streptococcus
4 pages
(1000 words)
, Download 3
, Lab Report
Name Lab Instructor Title Date Identification of unknown Bacteria Introduction The main objective of the experiment was to Identify the Unknown Isolated bacteria in the sample using morphological and biochemical test: The following tests were done: For Morphology, Culturing and Gram staining was done....
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Application Proposal for a Restaurant
5 pages
(1363 words)
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, Report
Free
The report "Application Proposal for a Restaurant" focuses on the critical analysis of the application in online ordering system to improve the efficiency of the entire ordering process for both customer and the restaurant reducing the manual data entry process.... ... ... ... The growth of mobile phones has made our life much easier in accessing information....
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Advanced Strategic Management Issues
10 pages
(2876 words)
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, Essay
Free
The problem with strategic issues arose in the organization's quest to improve organizational effectiveness alone while disregarding other important aspects of business strategy such as positioning.... he model can assist the organization in positioning, which makes the organization's products unique compared to other competing businesses, thereby improving the organizational productivity.... It helps in setting strategies aimed at improvement of productivity such as targeting strategies.
...
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Ponds Skin Lightening Products
14 pages
(4115 words)
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, Essay
Free
Generally speaking, the paper "Ponds Skin Lightening Products " has revealed that Pond skin lightening product use is an emerging scientific and practice innovation with profound social, ethical, pedagogical, economic, legal, and health implications.... ... ... ... Theron Pond, Edmund Munson, and Alexander Hart formed the T....
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Advertising, Marketing, and the Destruction of the Environment
4 pages
(1101 words)
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, Essay
Free
The paper "Advertising, Marketing, and the Destruction of the Environment" states that things are not as bad as they seem.... Today, more and more individuals and corporations seek to develop sustainable strategies and contribute to the expansion of the global environmental awareness.... ... ... ...
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Contributions of the Word-of-Mouth to Marketing
10 pages
(2500 words)
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, Coursework
Free
From the paper "Contributions of the Word-of-Mouth to Marketing" it is clear that word-of-mouth communication has evolved to become a powerful promotion tool in the business world.... Marketers have realized that the best way to increase sales of their products is by getting the customers to sell them....
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Improving Business to Business Marketing in TCL Business
12 pages
(3000 words)
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, Research Paper
Free
The paper "Improving Business to Business Marketing in TCL Business" analyses and provides recommendations on how TCL can restructure its marketing mix, how the business networks and relationships impact TCL's business, how it can rearrange its sales team for effective impact at low cost.... ... ...
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Medical Imaging and Radiotherapy Skills
1 pages
(397 words)
, Download 3
, Assignment
Free
Oblique sternum positioning of the LOA, therefore, fails to demonstrate the best axillary portions of the body ribs and instead, an AP oblique projection is preferred (Ramlaul, 2010).... he iliac crest is the bony landmark creature used in the central positioning of kidneys ureters bladder (KUB) because it has wings which are equal in shape and size.... This is because oblique sternum position is only about 15o and opens the body joint at a very close angle to with the image receptor and also projects the sternum onto the right as opposed to left positioning recommended....
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The Main Reason for the Success of Primark Company
12 pages
(3311 words)
, Download 4
, Essay
Free
Journal of targeting, Measurement and Analysis for Marketing Vol.... (2004), Market segmentation: How to Do it, How to Profit from it, Oxford: Elsevier.... The paper "The Main Reason for the Success of Primark Company" describes that it is highly important for organisations to adhere to the service levels and the quality of services so that they can gain high benefits in both qualitative and quantitative ways....
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Management Strategy of Budweiser
11 pages
(3324 words)
, Download 3
, Term Paper
Free
The company drinks are made targeting the low-income earners not excluding the high-income class, and specific drinks are produced for special class of customers.... 2007 report on budweiser lager beer, the: world market segmentation by city.... The paper "Management Strategy of Budweiser" focuses on the critical analysis of the major issues in the management strategy of Budweiser, one of the three large beer brands by AB InBev Company....
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Can Viral Marketing Replace All Other Forms Of Advertising
5 pages
(1250 words)
, Download 3
, Research Paper
Free
The idea of this research emerged from the author's interest and fascination in whether viral marketing can replace all other forms of advertising.... .... ... ... This research will begin with the statement that viral marketing is one of the modern ways of marketing.... This Method of marketing often involves the use of electronic media tools as a way of spreading news regarding various tools....
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The Supply Chain of Dell Company and the Production of Computers
5 pages
(1303 words)
, Download 3
, Case Study
Free
t has been ascertained that Dell is actually one of the few enterprises, which are greatly benefiting from the segmentation of the supply chain.... ue to the presence of an effective customer segmentation comprising of big consumers and the direct model, Dell Company has been able to predict the needs or requirements of its new clients and thus order goods, which are tailored towards such information.... In addition to that, it can be ascertained that besides responding to and predicting the needs of its clients in time, the segmentation of the Dell Company's clients into big yet fewer accounts or units help the organization to greatly minimize costs....
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The Toyota Strategy
4 pages
(1179 words)
, Download 0
, Case Study
Free
This means Ford can have more than one supplier and hence they do not have any strategic segmentation of suppliers while Toyota has high level of strategic segmentation of suppliers.... Strategic Supplier segmentation: THE Next “BESTPRACTICE” IN SUPPLYCHAIN....
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Making Ethical Change at the Old Age Nursing Homes
8 pages
(2205 words)
, Download 1
, Essay
Free
This paper "Making Ethical Change at the Old Age Nursing Homes" discusses the reasons for many of the ethical changes to be made, what to do with the need to motivate old age people to live their lives on their own, why to get a new and modified environment of the nursing home.... ... ... ... According to some of the people, there should be a specially designed environment for these old nursing homes so that elder people may feel relax and comfortable in the place....
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International Framework Agreements and Industrial Relations Governance
12 pages
(3367 words)
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, Literature review
Free
alent segmentation approach; segmentation of talents is mainly pooling together of different skills and abilities to form the basis of employee development.... The discussion of labor in association with MNC is analysed often as if the concerned working people are MNCs employees....
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Theoretical Perspectives of Customer Relationship Management and Marketing Mix
7 pages
(2173 words)
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, Essay
Free
This essay "Theoretical Perspectives of Customer Relationship Management and Marketing Mix" talks about the customer-oriented approach of a business that comprises of analysis, planning, controlling, and coordinating of the relationship between a company and its customers.... ... ... ... CRM is viewed as the combination of three key elements i....
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International Marketing Strategies of Pepsi and Apple Inc
7 pages
(1750 words)
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, Essay
Free
This research presents elemental ideas concerning the international marketing strategies of PepsiCo and Apple Inc, which paved them the way to their competitive advantage at present.... .... ... ... This essay provides the essential cases and scenarios that could help justify the prevailing international marketing strategies of PepsiCo and Apple Inc....
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Lockheed Martin Aeronautics Companys Marketing Practices and Strategies
8 pages
(2198 words)
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, Term Paper
Free
This term paper "Lockheed Martin Aeronautics Company's Marketing Practices and Strategies" analyses various strategies that the company applies in its marketing, evaluating how each strategy effectively works for the company and how it has enabled the company to overcome competition.... ... ... ... The study also samples some of the products that the company provides for its customers, seeking t understand how it delivers value to the customers through the provision of such products....
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The Current Business Scenario of Sylvia's Bar
6 pages
(1500 words)
, Download 3
, Case Study
Free
Sylvia's was established in 1986 targeting the local bank employees and serviced offered at that time according to their choices and preferences and this is why it was so popular in its childhood.... The trends of people's choice and preferences have been changing over the years but the bar has been following the same strategy and targeting the same clients although the demographic segmentation of this late night bar market has been changed....
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Sylvias Bar
6 pages
(1635 words)
, Download 0
, Business Plan
Free
ylvia's was established in 1986 targeting the local bank employees and serviced offered at that time according to their choices and preferences and this is why it was so popular in its childhood.... The trends of people's choice and preferences have been changing over the years but the bar has been following the same strategy and targeting the same clients although the demographic segmentation of this late night bar market has been changed....
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Strategic Marketing is Inadequate unless it Encompasses Social Corporate Responsibility
7 pages
(2621 words)
, Download 1
, Coursework
Free
"Strategic Marketing is Inadequate unless it Encompasses Social Corporate Responsibility" paper discusses and analyzes the significant impact of implementing corporate social responsibility (CSR) initiatives as a marketing strategy in establishing customer satisfaction.... .... ... ... Along with the process, it is possible for the company to increase its sales and eventually gain a good market value....
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Key Issues of Global Marketing Strategy
8 pages
(2449 words)
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, Coursework
Free
The coursework "Key Issues of Global Marketing Strategy" discusses the main aspects of international business.... This paper describes a strategy for entering new markets, risk and barriers in International Business, an overview of the bottled water market in Brazil.... ... ... ... The induction and diffusion of the effects of globalization in various parts of the world have been fast-forwarded in a tremendous manner by the easy availability of high-speed internet connectivity in every corner of the world....
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Term Paper Project Domino's Pizza marketing strategist
8 pages
(2000 words)
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, Term Paper
Free
The paper discusses the history and achievements of Domino's Pizza.... A detailed plan for Domino's Pizza to enter into a new market in order to effectively commence its business has been widely considered.... ... ... ... Furthermore, the paper also highlights the trends of the selected market along with the strategies considered by the company....
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Press Release: Tour de Sandwich
2 pages
(500 words)
, Download 2
, Essay
Free
The event, far from targeting the entire population of individuals regardless of age, is aimed at ensuring that every participant realizes value for the money they spend on the activities within the event.... management came up with a way of expounding on its investments at the same time, giving back to the community....
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MARKETING: ethical challenges marketers face when developing an IMC campaign
5 pages
(1250 words)
, Download 2
, Essay
The essence of marketing is the exchange of goods and services to satisfy the consumer's needs and wants.... In a business firm, marketing generates revenues that are.... ... ... ed by financial departments and production department uses it to finally reach into the hands of the consumer who is the end user or the product or services....
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Traditional Versus Digital Media
8 pages
(2975 words)
, Download 3
, Coursework
Free
In online marketing, consumers are often segmented in terms of their lifestyle, age and other factors for better brand positioning.... Additionally, using digital media companies have choice of segmenting and targeting specific consumers.... This coursework "Traditional Versus Digital Media" compares and contrasts digital and traditional marketing tools so as to determine ways to improve marketing efficiency....
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Business Strategy: Greene King
10 pages
(2923 words)
, Download 2
, Dissertation
Free
Greene King operates in three divisions: first, the brewing company that brews top quality beers and strong brand beers and serves around 3,000 free trade pubs, hotels and restaurants and owned pub companies.... The company makes it a point that this vision is understood by all the support teams, and lived throughout in all their pubs and hotels (USKP Resources) Generic strategies have been categorized as differentiation, focused and low cost strategy (Business dictionary....
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The Strategy of Cadbury Company
12 pages
(3574 words)
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, Essay
Free
According to cost, targeting and response
... positioning the product as a product 'high in quality' will satisfy the needs of the consumer.... This essay "The Strategy of Cadbury Company" provides a case study of marketing mix and strategies, Cadbury Company had successfully re-import the formula of quality products that had provided the inspiration for its own beginnings more than 50 years before....
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The Travel Business in Australia
11 pages
(2786 words)
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, Essay
Free
The paper "The Travel Business in Australia" is a decent example of a tourism essay.... The tours and travel industry in Australia is one of the fasted growing sectors within the Australian economy.... This is based on the understanding that Australia is both a local and international tourist destination (Tribe 119)....
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Flexible Input Controls
4 pages
(1087 words)
, Download 2
, Assignment
Free
There is no doubt that doing this for different user groups that an application under development is targeting can increase the development time and probably lead to delayed deliveries.... The paper 'Flexible Input Controls' presents input controls that are tools commonly used in graphical user interfaces to constrain user-fed values in order to fulfill the validation and data integrity rules that pertain to a given database-driven application....
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Sponsorship Generates Significant Marketing Advantage for the Sponsor
12 pages
(3505 words)
, Download 5
, Literature review
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The paper 'Sponsorship Generates Significant Marketing Advantage for the Sponsor' deals with various dimensions related to sponsorship.... Integrated marketing communication is regarded as a framework that delivers a common brand message through a wide array of communication channels.... ... ... ...
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Product-Service Marketing and the Differentiation of Goals
11 pages
(2750 words)
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, Essay
Free
Product-service differentiation and competitive service marketing – in regard to a generalized target high school at the request of a (hypothetical) school's principal, these two factors will be discussed in this brief paper.... ... ... ... A campaign for school marketing, in order to be successful, must be built upon a foundation that accounts for the differences between services and physical goods, and accommodates the market presentation of school-based services in a way that allows the school to be competitive....
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The Selling Process and Selling Tools
7 pages
(1750 words)
, Download 2
, Essay
Free
What qualifies a service or a product to particular market segmentation and what hinders maximum profits should be determined.... In the paper 'The Selling Process and Selling Tools' the author discusses a good sales portfolio.... Selling tools include a clear description of the product or services that the company is providing....
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Strategic Marketing Management of Oxford Business College
5 pages
(1250 words)
, Download 2
, Assignment
Free
The paper "Strategic Marketing Management of Oxford Business College" discusses the college situated in the heart of Oxford city and offers a career-oriented management curriculum for the students.... The future marketing potential of OBC can be analyzed with the help of Ansoff Matrix.... .... ... ...
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Maintaining a Potential Customers Database
1 pages
(338 words)
, Download 2
, Essay
Free
The paper shows that this is a very useful strategy and very applicable for hotels and casinos.... The hotels and tourism industry, especially the exclusive bars, in fact, can learn quite a lot from the casino's experience focused here.... The essay "Maintaining a Potential Customer's Database" states that it has become an upcoming strategy adopted for customer relations' maintenance by the banks and insurance companies in recent times....
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