Maintaining a Potential Customers Database - Essay Example

Diversification is a good strategy instead of unwise capital investments and the point raised by the Chairperson of Harrah’s that when the novelty of the new investment fades, the market also falls with time. Geographic diversification can shift the prospects of gains from one region to another, especially this reduces the exposure of firm to business cycles (fluctuations) resulting in form seasons. The glitter and glamour (amenity values) are not always important and an interesting example is found here when the customers accepted the free rooms and lunch in one place and gambled at another.

Keeping human resources happy is also a major thing especially if a business depends mainly on them for all the functions. Harrah’s is such a case. The service is more important here than the building and hence proper incentives like bonus schemes are important for an organization like this. The hotels and tourism industry, especially the exclusive bars, in fact, can learn quite a lot from the casino’s experience focused here. An industry, which is based on entertainment and yet fast opportunities of earning money, of course, has a lot to make from wise investments.service?