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Technical Paper: Database Administrator for Department Store - Essay Example

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The departmental stores retail expansion creates the need for an enterprise-wide relational database model more specifically to manage the projected increase in sales as the resultant effect of the current marketing strategy. The objective of this paper is to design a database…
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Technical Paper: Database Administrator for Department Store

Download file to see previous pages... The data model should also help the various retail offices communicate. A clear and thorough analysis of the functions, processes and transactions at the retail offices reveals the following entities.
Potential sales of the departmental store include the products the business is engaged in. The transactions include payment, the type of commodities, the full payment, and the total number of items in the retail shops.
Retail stores use databases in retaining customers and increasing sales through various methods. The fundamental issue is making the products ordered available and up-to-date. This is best done by involving the customers in the database creation process. This ensures that customer’s needs are met. The created database allows parallel customer access without any restriction. Retail stores also make sure that there exists a locking mechanism so that the customers can use them to lock their goods. They ensure that the database is transparent, easy to learn and use and they also solve any hitch in the database (Fenn, 2014).
The stores ensure that the pricing of the products in the database is in line with customer status. In developing the database they have the consumer’s wants and economic status in mind so that they can retain them and persuade others to join. In addition they asses their customers to find out about their preferences and go on to find the best alternative so that the database information is in line with customer needs.
Retail stores also make sure that their database contains big data that is analyzed together with custom enterprise data, the stores can come up with a cautious and instinctive perceptive of their stores, which will in turn improve productivity, and strengthen the competitive advantage. They make the database able to get big data perform an analysis.
The database consists of transactions that store the ...Download file to see next pagesRead More
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