Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Ethics of Marketing - Standards and Principles Tied with Suitable Conduct in the Market

12 pages (3238 words) , Download 4 , Essay

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Psychiatrists and their associates were flown to five star hotels with an all expenses paid trip.... The paper "Ethics of Marketing - Standards and Principles Tied with Suitable Conduct in the Market" focuses on misleading sales approaches, overbilling customers, price-fixing, and fraud antitrust are all categorized as unethical marketing practices....

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McDonalds Marketing Communications

24 pages (6000 words) , Download 2 , Essay

The sketched organization in this case study is McDonalds.... McDonalds is known to the world as one of the biggest fast food retailer organizations.... McDonalds is one of the biggest fast food chains all around the world.... .... ... ... Smith (2006, p.... 0) says that the first restaurant started in the year of 1955, in April at the location of Illinois....

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Marketing and Sports

1 pages (250 words) , Download 2 , Research Paper

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This field is frequently advancing and developing nowadays as there are battles between different societies in determining the ethical and legal business peripheries.... Currently, sports are.... ... ... Schlossberg(pp.... 5) states that these companies giving sponsors use individuals, teams, colleges and leagues to distinguish their merchandise from Marketing and Sports This is one of the new fields available currently that have wide marketing concepts....

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Maturity Models

13 pages (3407 words) , Download 0 , Literature review

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The paper 'Maturity Models' is an outstanding example of a management literature review.... Organizations want to develop and implement effective methods and processes for managing their businesses efficiently.... The maturity model facilitates the organizations in improving their business operations by developing best management practices....

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Abnormality Models

6 pages (1624 words) , Download 4 , Essay

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The paper "Abnormality Models" tells us about several interesting behaviors that are evaluated using the abnormality models in the field of sociology.... This means that it is upon the personalities and people around to support the varying methodologies of cure in order to avoid the spread of such illnesses....

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Principles of Marketing Communications

10 pages (2500 words) , Download 3 , Essay

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The objective of the current essay is to analyse a marketing communication campaign.... The research will include assessment of the approaches and techniques used in the campaign in order to attract customers and retain constant communication channel.... .... ... ... Marketing communication can be understood as a critical subset of the overall marketing concept idealized and implemented by organizations across industries....

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Internet Fashion Marketing

11 pages (2750 words) , Download 4 , Research Paper

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Particularly, this proposal is an attempt to materialize the intention of exploring different aspects of internet fashion marketing.... Literature review of the proposal will include analysis of different studies and researches carried out in the same area of study.... ... ... ... The researcher will put efforts in the literature review to identify any possible gaps in the previous researches....

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The Marketing Mix Revisited: Towards the 21st Century Marketing

12 pages (3209 words) , Download 0 , Article

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The writer of the paper 'The Marketing Mix Revisited: Towards the 21st Century Marketing' states that given the nature of the study and the methodology that was utilized, it can be argued that the article was useful in giving useful information about the issue under investigation.... ... ... ... In his research article, Constantinides (2006) looks at how changing economic and environmental issues have affected the way marketing is done and how this is likely to change in the 21st century....

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E-commerce, E-Business, Internet Marketing, and Digital Marketing

7 pages (2195 words) , Download 0 , Term Paper

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The purpose of this paper is to investigate the aspects of marketing in the 21 century.... Therefore, the paper discusses the elements that go into the marketing of a certain product.... Furthermore, the second part of the paper delves into the concept of search engine marketing.... ... ... ... E-commerce is the buying and selling of goods and services online by using computers, laptops, and smartphones along with the connection of a network....

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Controversial Forms of Marketing

3 pages (940 words) , Download 4 , Assignment

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The paper "Controversial Forms of Marketing" discusses ways companies have exhibited a concern for the consumption of their product and explains the difference between promotion and advertising, as well as the ethical implications of marketing methods such as stealth marketing and neural marketing....

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Aberdeen Maritime Museum - Marketing Audit and Plan

11 pages (3178 words) , Download 0 , Business Plan

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usinesses are targeting Museums to be their venues for corporate events such as meetings, wine tastings, and talks, which is an opportunity for Maritime Museum to develop ... The paper 'Aberdeen Maritime Museum- Marketing Audit and Plan' is an actual example of a marketing business plan....

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Marketing Planning - Kit Kat

9 pages (2562 words) , Download 2 , Essay

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The paper "Marketing Planning - Kit Kat" states that counterfeit or imitation is a practice where the original trademarks of a company are infringed by some other company.... These companies imitate the logo or the style of the products which is actually produced by the original owning company.... ...

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Fashion Brand Management Rizla

12 pages (3000 words) , Download 3 , Essay

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A market leader is more valuable for its awareness, positioning and market share.... Exploration of market terrain, identification of the right consumer, defining or positioning the product, elaborate market strategies and implement, whew!... The objective was to position Rizla as an innovative brand, targeting the 18-24 year olds; a strategy invoked to identify Rizla as a brand, with the music crazy younger generation....

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Market Analysis for ITS Toy Business

7 pages (1903 words) , Download 2 , Essay

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Market segmentation for individuals and businesses Individuals: this segment is people buying a single product for their child or someone that they know.... Target Market Market segmentation is an intuitively appealing process and it makes a great deal of sense to try to find different segments of the market that are more interested in our toy product or to develop products for other segments....

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Marketing Strategies of la Fosse Associates and Other Small Businesses

16 pages (4509 words) , Download 0 , Report

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These aspects entail size as well as the scope of the business, its nature, its investment level and marketplace positioning among others (Khan, 2008).... This report "Marketing Strategies of la Fosse Associates and Other Small Businesses" determines the marketplace position of La Fosse and analyzes the major competitors and the respective factors that supported them towards competing with this particular small-sized business company....

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The Impact of the Ash Cloud Resulting the Eruption of an Icelandic Volcano In 2010

7 pages (2309 words) , Download 2 , Essay

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They were put in hotels and getting accommodation was difficult.... This paper 'The Impact of the Ash Cloud Resulting the Eruption of an Icelandic Volcano In 2010" focuses on the fact that volcanic ash is made of tiny rock particles, which get easily carried through the air.... It also has a variety of gases and acids like sulphur dioxide, carbon-di-oxide....

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McDonalds Services Marketing

7 pages (1967 words) , Download 2 , Essay

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This paper "McDonald's Services Marketing" expounds on the continued company's efforts in building its brand through listening to their esteemed customers as well as through the establishment of sustainable services marketing.... The paper identifies the stages in the services marketing process.... ...

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Services Marketing Issues

8 pages (2299 words) , Download 0 , Coursework

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The paper "Services Marketing Issues" focuses on the analysis of the essence and peculiarities of the services marketing phenomenon.... Services marketing can be considered as providing useful services to a large number of people.... These services can be considered as intangible.... ... ... ... So in this regard, it can be considered that the marketing of services brings with it its own set of challenges for the marketing manager of any organization....

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Discussion Question

2 pages (500 words) , Download 2 , Assignment

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If the people on the list are loyal/repeat customers; where the list is used for niche marketing or segmentation and when defections can be avoided with the help of the database details; database marketing can be said to be a part of Integrated Marketing Program.... Creating and using a database implies the utilization of valuable customer information in the form of personal and professional details, likes and dislikes, buying pattern, trend, spending power, et cetera....

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Report market sells product internationally

16 pages (4000 words) , Download 2 , Essay

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In the age of globalisation market players are essentially trying to reach out to profitable market segments.... The present study would analyse the business prospects of setting up a new business venture comprising of beer as a product in the UK market.... The choice of the market assumes significance considering the economic growth....

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Business Environment: Qatar Airways

12 pages (3175 words) , Download 1 , Assignment

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Managers should not, under any circumstance, admit clients without proper identity cards in hotels or resorts.... The major objectives of the organisation include increasing corporate agreements, increasing brand value and FTT memberships, targeting preferred market segments, and improving direct sales to reduce distribution costs.... As per reports, the Qatar airways recently acquired a 35% stake in Cargolux, one of the biggest all-cargo operators in Europe, and the company is openly targeting Europe for further potential acquisitions (Khan, 2012)....

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Digital Marketing and Social Media Marketing in Luxury Industry

9 pages (2250 words) , Download 5 , Essay

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The emergence of digital and social media marketing have opened up new and exciting ways of branding.... Specifically, luxury brands are the ones which have capitalized these relatively newer tools in a most decent and “luxurious” fashion to design their brand images.... ... ... ... The affluent customers of these luxury brands have also joined in the social media sites and their dominating presence is effectively being utilized by the companies to attract the new customer and retain the loyal customers (Kerin, 2010)....

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Concepts and Models of Environmental Hazards

9 pages (2768 words) , Download 2 , Assignment

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The assignment "Concepts and Models of Environmental Hazards" focuses on the critical analysis of the major concepts and models of environmental hazards.... Geographic Information System (GIS) is essentially a geospatial technology that refers to a set of tools for gathering, storing, retrieving at will....

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Relationship and Traditional Marketing

11 pages (2750 words) , Download 3 , Essay

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This essay analyzes that the establishment of businesses is dependent not only on the ability to sell products but also to build and maintain relationships with consumers.... The first way in which business is affected with marketing is through the internal environment and organization functions....

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Stance Agency and Affectedness: A Critical Linguistic Analysis

12 pages (3000 words) , Download 3 , Research Paper

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The paper is aimed at the investigation into the stance and agency and affectedness in the two chosen news articles, one from CNN and the other from Al-Jazeera news.... The news is a particular sphere of the language application which involves both the ability to represent and introduce certain pieces of information....

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The Development of Ski Tourism in The Republic of Georgia

14 pages (3500 words) , Download 2 , Research Paper

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These include “trail maintenance, artificial snow-making, base lodge facilities with food, beverage and after-ski services, ski rentals, ski schools, sports boutiques, and diverse accommodations: hotels, condominiums, chalets and smaller pensions” (Butler: 101).... Destination competitiveness is an important part of tourism management, and forms a significant tool in the strategic positioning and marketing analysis of destinations.... The exact messages for each target audience would be subtly different, but the overall positioning and brand values are constant, and all the messages are mutually compatible and supportive....

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Inadvertent Use or Distribution of Company Data

10 pages (2500 words) , Download 2 , Research Paper

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A recent alleged ethical situation occurred involving Hilton hotels, owned by Blackstone Group, in which thousands of sensitive documents were alleged to be the victim of industrial espionage.... National security issues are largely irrelevant since free market economies provide for innovation in competitive positioning and intelligence gathering.... When business leaders are determining what is unethical and the level to which any retaliation should be pursued, ethics violations have occurred when there is potential loss to the profit model or competitive positioning....

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Analysis of Kristian Leven Photography in London

10 pages (3464 words) , Download 2 , Essay

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positioning is directly related to competitive forces.... This positioning gives Hyde much more brand presence to many markets.... The primary data achieved when working with Kristian Leven also provided more emphasis on marketing's importance for differentiation and also positioning a business properly in competitive markets.... When targeting the more profitable Asian markets, he often utilises wedding photos of the collective family whole in direct mailing literature, in an effort to spark an emotional response related to quality of the photography and the relevance of Asian actors depicted in the photographs....

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The Management of Business Logistics

17 pages (4250 words) , Download 3 , Research Paper

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Logistics is defined as “the time-related positioning of resources”.... Container fleet management as a part of reverse logistics (capacity, location and re-positioning of containers to meet cost efficiency) within the maritime sector is one of the fundamentals to the success of the industry, (Stadtler and Kilger, 2004)....

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Online Grocery Shopping

5 pages (1514 words) , Download 6 , Essay

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Market segmentation by use of demography and web based psychographics help understand the lifestyle of web shoppers.... “The Concept And Application Of Lifestyle segmentation,” Journal Of Marketing” January, 33 Zhu, F.... This paper ''Online Grocery Shopping'' tells us that marketing management is a major component of business management....

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The Effect of Crises on the Tourism Industry

12 pages (3000 words) , Download 3 , Term Paper

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Several factors associated with tourism such as airlines, hotels, restaurants and catering sectors that are used by any firm or industry and their employees are all affected to a greater or lesser extent.... It puts a negative effect on tourism related services such as hotels, airlines, travelling agencies and other sectors which supply services and goods to tourists.... Income from tourism in Egypt went down by 11 percent after 'al-Gama'a al-Islamiya' started targeting tourists....

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Integrated Marketing Communications

13 pages (3250 words) , Download 2 , Assignment

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The author examines the dimensions and importance of integrated marketing communications, integrated marketing communication-barriers, and gateways, methods of dissemination in communication, media plan, and media strategy, and criteria for selection of media.... .... ... ... Perhaps the most effective method of communication is face-to-face or interpersonal....

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Direct and e marketing

4 pages (1000 words) , Download 3 , Essay

1.... "The Internet has revolutionized the computer and communications world like nothing before.... The invention of the telegraph, telephone, radio, and computer set the stage for this unprecedented integration of capabilities" (1).... The idea that the Internet, direct and e-marketing play a very important role in modern business development and data protection and privacy laws are extremely important today is an interesting one....

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Success in Marketing

3 pages (750 words) , Download 2 , Essay

Name: Professor: Institution: Course: Success in Marketing Success may be defined in terms of the level of social status or achievement of specific goals set by an individual.... Social status of a person can be defined as the position he or she holds in the society.... ... ... ... There can be achieved or ascribed status but more concentrate on the achieved status which comes from what an individual acquires throughout his or her lifetime....

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Marketing Planning and Strategy

1 pages (250 words) , Download 2 , Assignment

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This assignment "Marketing Planning and Strategy" concerns the above-mentioned concepts.... As the author puts it, marketing has a definition as a process in management via which services and goods face transfer from concept to the consumer.... ... ... ... Marketing as a process entails a combination of four marketing strategies....

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Marketing Research 200

9 pages (2571 words) , Download 2 , Research Paper

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This research paper "Marketing Research 200" shows that marketing plays a vital role in the development of an organization.... It is a necessary part of every business and no business can sustain itself in the market without proper marketing strategies and techniques.... .... ... ... Does that mean that organizations that conduct market research will perform better than organizations that do not?...

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Integrated Marketing Communication Project

7 pages (1837 words) , Download 8 , Essay

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The study "Integrated Marketing Communication Project" reflects on the necessity of the marketing communication plan for any product or service a company wants to promote.... It mentions the essential elements of the communication process that a company would require to follow to attract customers....

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Clarks Company Digital Marketing

13 pages (3620 words) , Download 2 , Case Study

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The paper "Clarks Company Digital Marketing" describes marketing strategies and challenges.... This paper outlines volatile market conditions, lack of financial flexibility as well as questionable planning and main aspects of digital marketing strategy.... ... ... ... That is why the firm has become one of the largest private companies in the United Kingdom with a massive global presence through the extensive employment of digital marketing (Jones, 2012 p, 192-193)....

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The Integration of Traditional Business Approaches

5 pages (1416 words) , Download 2 , Assignment

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The inclusion of conventional theories of developing marketing mix or STP model (Segmenting, targeting and positioning) have been observed to be practiced by organizations, for a long time, from different industrial arenas.... The author of the paper "The Integration of Traditional Business Approaches" will begin with the statement that in the present highly competitive business environment, organizations seek to practice traditional business approaches in order to achieve their stipulated business objectives....

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Summary of marketing article

2 pages (500 words) , Download 2 , Essay

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The author has provided a clear history of the emergence and development of the marketing mix, where he has highlighted that the concept had not bloomed until the late 1940s and 1950s.... ... ... ... The author has explained and introduced the three main early contributors to this concept, i.... ....

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Definition of Marketing

2 pages (500 words) , Download 3 , Essay

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Marketing is a management process, which involves the movement of goods and services from the producer to the customer and includes identification, selection, and development of the product (Oly, 2007).... Marketing also includes determination of the product's price, selection of.... ... ... Marketing concerns thinking about the business in terms of customer needs and satisfaction of their needs....

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Social network marketing

6 pages (1500 words) , Download 2 , Research Paper

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Social network marketing In many organizations, communication is the main tool for marketing, the quality of the marketing strategies depends a lot, on how the organization communicates their information to the outside world.... This has a lot to do with accessibility and clarity in the mode of communication used....

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Functioning of the Hospitality Industry

5 pages (1511 words) , Download 3 , Assignment

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There is a ranking for hotels called the five star system that evaluates hotel to provide them with a star ranking.... Five star hotels can charge a premium price for their services.... This assignment discusses the functioning of the hospitality industry.... It describes the roles of the restaurant manager, general manager and owner....

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Life of the Poor in the US according to Nicket And Dimed

6 pages (1500 words) , Download 2 , Essay

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Most of the workers can not afford this and they are left with one option of hiring hotels.... Hiring hotels, like in Maine, costs $59 per night amounting to more than $ 300 per week.... The author of the paper focuses on the book 'Nicket and Dimed' which is allegorical in nature representing today's American society....

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Foundations of Marketing Theory: Marketing Analysis of Coca Cola

12 pages (3000 words) , Download 3 , Term Paper

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The author states that the Coca-Cola company uses storytelling marketing as a part of their marketing activities.... The paper includes a clear discussion of the techniques used by the company and a brief overview of the technique of storytelling marketing as well.... .... ... ... Coca Cola has been able to correctly prove the importance of providing customers with a strong story which attracts the customers to the brand and increases brand awareness immensely....

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Marketing Trends Assignment

3 pages (750 words) , Download 3 , Assignment

Marketing Trends Name: Institution: Marketing Trends For marketers, a new day is all about new opportunities (Harris, 2011).... A new day brings a chance to create better campaigns and gain more insight into what consumers and customers want.... A new day also creates the chance for marketers to find fresh ways of engaging their customers (Harris, 2011)....

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Principles of Marketing

7 pages (2308 words) , Download 0 , Essay

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This work called "Principles of Marketing" describes Unilever as a multinational consumer goods organization.... The author takes into account the company's strategies, the role of intensive relationship with the consumers.... .... ... ... The products of Unilever include beverages, foods, personal care as well as cleaning agents....

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Digital Marketing Tactics

4 pages (1104 words) , Download 5 , Case Study

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The paper "Digital Marketing Tactics" discusses that, unlike other websites, Cross –fit Burke has a section for blog posts where different members express their views and narrates significant experiences at the organization or with certain staff members of Cross- fit Burke.... ... ... ... Among the core marketing tactics of CrossFit Burke is their website, particularly designed to drive conversions....

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Models of Cultural Dimension

11 pages (2750 words) , Download 3 , Term Paper

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The paper 'Models of Cultural Dimension' proves that cross-cultural management is a vital challenge for international companies.... Managers should inspire their employees to master specific working habits and foreign languages, cultural integration, field experience, dress code, eating habits etc....

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Change Management Models

13 pages (3250 words) , Download 3 , Research Paper

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As the paper outlines, the change is inevitable in the present environment.... The technological advancement and the developments in the medium of communication are influential in the evolving process of change.... As the changes are taking place, they are to be managed efficiently.... ... ... ... It is prudently said that the only thing constant today is the word 'change'....

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Essays on Segmentation Targeting and positioning of hotels