Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Power of Marketing: Practitioner Perspectives in Asia of Coca-Cola

12 pages (3000 words) , Download 2 , Research Paper

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The marketing strategy of product differentiation and positioning would be beneficial to the company.... positioning, on the other hand, is the concentrating on the customer's perception real or imagined benefits about the product.... For example, the advert for Sprite on “obey your thirst” is one of the positioning strategies....

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Marketing Program for Red Bull

4 pages (1108 words) , Download 2 , Essay

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In such a way, Red Bull began targeting and specifically marketing to key demographics by sponsoring different types of extreme sports and buying marketing space with regards to those activities that were primarily watched or engaged with by their demographic target.... As such, continuing to integrate with the same demographic as a means of targeting further sales is something of a lost cause....

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Marketing Communication Master

20 pages (5000 words) , Download 3 , Assignment

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The ideal target segmentation for this product will be the young and to some extent the middle aged.... This assignment "Marketing Communication Master" presents the electrical industry that has shown tremendous growth in the last few years in the UK.... Though most of the retail segments have been showing a moderate growth rate in the last decade, the electrical retail division has been growing rapidly....

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The Strategic Development of an Organization That Operates in the Asian Region

4 pages (1132 words) , Download 0 , Case Study

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otte, including its subsidiary companies, is involved in various sectors and marketing, ranging from food, hotels, entertainment and construction.... The paper "The Strategic Development of an Organization That Operates in the Asian Region" states that Lotte's retailing, especially its department stores in Korea, was highly successful in grabbing the best slice of the world's most demanding shopping opportunity in the Korean home market....

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Impact of information technology on Revenue management

8 pages (2000 words) , Download 4 , Research Paper

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for summer and winter), rooms in hotels etc.... After collection of data, segmentation is done by the system to categorize consumers in to various groups (Cross, 1997).... After segmentation, system forecasts the demand by implementation of quantitative analysis of data like time-series model and cross price elasticity (McGill and Ryzin, 1999)....

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Murray Goulburn Dairy Products

8 pages (2244 words) , Download 4 , Book Report/Review

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This industry does not merely consist of restaurants and hotels.... arket segmentation is done by dividing the market into different parts or segments.... arket segmentation also allows businesses to target the product in each segment by establishing its USP i....

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The Causes and Consequences of High Turnover in the Hospitality Industry

10 pages (2500 words) , Download 2 , Research Paper

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People will be motivated to apply for jobs at those hotels where they are likely to pursue a career within the tourism and the hospitality industry.... Hence it can be seen that in every segment of the hospitality industry – the hotels, tourism, fast food restaurants, or cruising companies – the problem is the same, the causes and consequences of high turnover remains the same.... uick, I & Thomas, M 2001, Why do middle managers in hotels burn-out?...

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Jaguar Land Rover Management Report

21 pages (5250 words) , Download 2 , Essay

Three parts of the paper 'Jaguar Land Rover Management Report' will be based on the analysis of the company's business model, strategy and philosophy, since strategic bases of the company will define the further development directions, including further outcomes of the decisions taken.... ... ... ...

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Apple Marketing Strategy analysis

10 pages (2500 words) , Download 3 , Essay

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segmentation Strategy Considering the overall range of products offered by Apple, it seems that almost everyone is the customer of Apple.... This current research will present first with the vision, mission and objectives of Apple Inc, its history, leadership and culture.... The report continued with the mission statement and the exceptional factors contributing to the success of the company....

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Conference And Exhibition Management

6 pages (2182 words) , Download 3 , Case Study

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The case study "Conference And Exhibition Management" states that The University of Bright People in Hong Kong will hold a three-day conference in September 2010 under the theme 'Museums and Heritage.... The conference will be represented by approximately 350 delegates specifically students, etc....

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Critical Issues in Marketing

11 pages (2750 words) , Download 3 , Essay

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This paper hereby emphasizes the five critical issues in the modern marketing practices that are widely acknowledged as culture jamming, self-help, supermarkets, counter culture and selling of celebrity.... The paper analyses understanding the client, what encourages him or her to purchase a product....

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How fast-food has a significant impact in Childhood obesity

4 pages (1000 words) , Download 2 , Research Paper

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Summary Statistics Just 10% of public schools have fast-food hotels within a mile, while 70% of all public schools have fast-food hotels within half of a mile (Sinclair et al.... Furthermore, fast food hotels offer toys in children's meal packages, which aid in enticing children in order for them to be loyal customers....

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Analysis of Internal Influences on Consumer Behaviour

14 pages (3888 words) , Download 0 , Assignment

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Justify the application of Maslow's need hierarchy for segmentation and positioning of your product or service.... Justify the application of Maslow's need hierarchy for segmentation and positioning of your product or service.... Justify the application of Maslow's need hierarchy for segmentation and positioning of your product or service....

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International Business and Marketing

13 pages (3514 words) , Download 0 , Coursework

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The paper "International Business and Marketing" is an outstanding example of marketing coursework.... International business and marketing are fundamentally described as the execution of a broad assortment of business activities that are generally undertaken throughout national borders.... ... ... ...

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Business Analysis of John Lewis Partnership

13 pages (4009 words) , Download 4 , Outline

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The positioning of the John Lewis Partnership is one that is limited by the partnerships which are incorporated as well as the sectors which have already been developed.... The weaknesses that are from this main attribute come from the dimensions of positioning.... This outline "Business Analysis of John Lewis Partnership" will examine the methods of partnership and these have led to initiatives moving ahead of competitors in the UK....

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International Business: Saudi Business Etiquettes

2 pages (581 words) , Download 2 , Research Paper

Suitable places for socialization with Saudis are international hotels and restaurants.... Saudis choose restaurants and hotels for interviews, particularly with expatriates that are unfamiliar with them.... "International Business: Saudi Business Etiquettes" paper examines Saudi culture that strongly represents many aspects of Islamic culture, one of them being a preference for a meeting between same-sex only....

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Compare between the story ( A long way gone) and the movie (Hotel Rwanda)

3 pages (750 words) , Download 3 , Essay

Compare and Contrast for A Long Way Gone and Hotel Rwanda There is a distant thought about war that many people have but not many people experience.... The thought is “this could never happen to us.... ?? But as people live life and experience its essence day by day, they realize that even they could be thrown into a pit of fighting and revengeful thoughts and acts....

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Beyond Budgeting in International Hospitality Industry

9 pages (3089 words) , Download 2 , Essay

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Hospitality companies particularly those of international hotels have seen that coordination and control need to be schemed into hospitality operations rather than imposing them to the system (Brotherton, 2008, p.... Significant conditions in employee empowerment: the case of Jordanian five star hotels....

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Beyond Budgeting in International Hospitality Industry

8 pages (3090 words) , Download 3 , Essay

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Hospitality companies particularly those of international hotels have seen that coordination and control need to be schemed into hospitality operations rather than imposing them to the system (Brotherton, 2008, p.... Significant conditions in employee empowerment: the case of Jordanian five star hotels....

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Pricing as British Airways Marketing Strategy

5 pages (1923 words) , Download 2 , Essay

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Nonetheless, travel agents provide additional information on hotels or car hire, a fact which BA appreciates and undertakes through its online agent. ... From the paper "Pricing as British Airways Marketing Strategy" it is clear that marketing the Executive Club in a more effective approach and ensuring that such customers receive the accompanying benefits would go a long way in enhancing the customers' loyalty and referral....

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National Ward Level Classification

7 pages (1750 words) , Download 2 , Essay

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Geodemographics, GIS and neighbourhood targeting, John Wiley and Sons.... ), geo-demographics is the segmentation of people by getting the knowledge of the fact that where they reside.... Cluster Analysis and details of methodology of classification The segmentation of people on the basis of where they reside etc is making clusters of people into groups whose information is easy to analyze....

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Creativity for busniess

5 pages (1250 words) , Download 2 , Essay

Product 1:Dancing Iggle Piggle(In TheNight Garden) Purpose and Function of the product: This is a toddler toy designed to entertain toddlers as inspired by a character in a popular children's television program.... This musical toy has the function of making a noise or music with a shaking operation and is programmed to dance....

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Strategic Tourism Planing case study of city Brighton

16 pages (4000 words) , Download 3 , Essay

(Brighton.... o.... k).... The wealth of the city comes from its waters, forests, fields and hills.... It has a rich cultural heritage absorbed in its architectural designs as seen in its.... ... ... The city of Brighton & Hove has a total area of 83 sq.... m, with a population of 252,000 as of 2004 (Brighton....

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Marketing Intelligence of Superdry

12 pages (3252 words) , Download 3 , Essay

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Since customers are what the company is targeting and catering to, their views are very pertinent to the company's actions.... owever, there is still a more generalized form of the niche market that Superdry is targeting.... ased on the findings, the company can decide which areas are more critical and need targeting first and consequently devise a plan to fix those problem areas....

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Fashion marketing - target customer- stravarious brand research

4 pages (1000 words) , Download 2 , Essay

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Subsequently, in relation to third and fourth question, it was found that huge figure of people purchase clothing products from the leading retail companies by looking into their respective branding as well as positioning and feel much satisfied while conducting the same.... ) Do you purchase clothing products by looking into the branding, positioning or naming of the major retail companies?...

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Economics for Tourism, Hospitality and Leisure

6 pages (1832 words) , Download 2 , Case Study

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The policymakers can also choose to instruct all Guamanian hotels towards keeping their prices low as well especially at times when the Japanese economy is experiencing a low.... Finally, the foreign tourists who are habituated in a relatively luxurious lifestyle might as well complain about the lowly ambiance of poor nations thus invoking the need to build luxurious hotels.... These luxurious hotels are often maintained by the relatively richer section of the recipient nation so that ultimately, the benefits of tourism do not reach the poorer sections of the society (Page & Connell, 2006)....

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Tourism Is All Too Important to Be Left to National Governments Alone

7 pages (2075 words) , Download 2 , Research Paper

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ravel & Tourism depends on all of the basic infrastructure services; like: airports, railheads and ports, air navigations, roads, hotels, shops, restaurants, telecommunication and utilities etc.... The paper "Tourism Is All Too Important to Be Left to National Governments Alone" states that in order to improve the performance, the industry and national government established a partnership, to deliver assimilation of travel and tourism policy into broader government policies....

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Marketing Simulation

5 pages (1250 words) , Download 2 , Research Paper

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Most of the companies are targeting the high-end segment of the market i.... The author of this paper "Marketing Simulation" investigates the concept of marketing simulation.... According to the text, the market for smartphones is shrinking gradually due to the increase in the number of smartphone makers in the market....

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The Health and Well-Being Services by a New Gym in Nigeria

14 pages (3924 words) , Download 2 , Essay

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The health gym also aims at supplying those equipments to big offices, hospitals, hotels and to individuals.... The pamphlets are to be distributed along with the newspapers, so that every households, offices, hospitals and hotels are covered.... 3) The gym aims at conducting demographic research to get the taste and preferences of the people it will be targeting....

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Balanced Scorecard Basics

8 pages (2379 words) , Download 2 , Essay

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These gaps can be consequently help in generating a product mix that would help enhance the positioning of the organization.... The increased competition in the market has also led to marketers spending huge amounts towards improving their positioning and brand image in an attempt to create a distinction between the products and services offered by the competitors in the market (Davis, 2009, p....

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Marketing Plan for Nokia Company

12 pages (3254 words) , Download 2 , Research Proposal

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Market segmentation Demographic The Nokia Lumia 1820 Smartphone will target mainly the teenagers, students, and businesses people.... This research proposal "Marketing Plan for Nokia Company" is about a leading telecommunication company that intends to introduce a new product in the Indian market....

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Enterprise Marketing at Marks and Spencer

28 pages (7644 words) , Download 2 , Case Study

The paper "Enterprise Marketing at Marks and Spencer" reports on the M&S international presence with over 560 stores in the UK and 278 worldwide.... The challenge for M&S is how we stay ahead of the competition by responding to the things that matter most to its customers.... ... ... ... Marks & Spencer's is one of the largest retail chain stores in the United Kingdom which sells stylish clothing, great quality food, and drinks, home products including home furnishings and electrical appliances, M&S money including cards, loans, and insurance and services including IT & Logistics....

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Competition Within the Chip Market

8 pages (2485 words) , Download 1 , Report

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emographic Implications and segmentation Result for Smith's 8 ... emographic Implications and segmentation Result for Smith's ... Market segmentation and Branding in the Hotel Industry with Special References to Hilton Cooperation.... This report "Competition Within the Chip Market" examines natural potato chip and recommends that it is the ideal chip to meet the challenge arising from the market....

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Strategic Marketing of Adidas

11 pages (3360 words) , Download 4 , Case Study

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The paper "Strategic Marketing of Adidas" presents the advantages of positioning Adidas as a lifestyle product and joining forces with other companies, gaining a competitive advantage by selling a product, community, and its benefits; a place where people could have a sense of belonging.... nce again, the advantages of positioning Adidas as a lifestyle product and joining forces with other companies were many....

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Applied Managerial Marketing- Phase 1 DB

4 pages (1000 words) , Download 2 , Essay

Public Relations sends a company's message containing certain promotional information in a different light as apparent in a press release; but as part of a larger promotions or integrated marketing communications mix, the message in the PR is backed by an underlying.... ... ... In one of P&G's press releases entitled “P&G Increases Commitment to Children in Need” dated last September 26, 2007, the press release talks about P&G's commitment to its social responsibility as mentioned in the annual meeting of Clinton Global Initiative....

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Marketing Environment

12 pages (3000 words) , Download 3 , Case Study

When analyzing the results of the marketing audit, it is best to rely upon the SWOT analysis framework in order to help us in identifying clearly relevant strengths in order to help in identifying clearly relevant strengths, weaknesses, opportunities and threats.... ... ... ... "SWOT analysis is a simply framework for generating strategic alternatives from situation analysis....

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Dodge Ram Model

12 pages (3374 words) , Download 0 , Essay

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Market positioning involves the process in which an organization identifies a market problem and come up with a solution based on a market study, segmentation, and supporting data.... arket Segmentation and targeting ... The company that is the subject of this paper "Dodge Ram Model" is an American brand of motor vehicles ranging from minivans to trucks, and sports cars....

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Marketing of Dairy Products Made

7 pages (1750 words) , Download 3 , Essay

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targeting niche consumers will limit the brand's potential as there might be prospects for yak's milk for the general market. ... urther to the alternative, targeting the niche market would require advertising expenditure similar to that in the mass market.... Therefore mass market targeting will be more cost-effective. ...

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Recommendations Solution for Marketing Issues

6 pages (1500 words) , Download 2 , Case Study

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The Classic Airlines has sustained over the years and has had some glorious days in the recent past.... With a fleet of over 375 highly advanced passenger carriers, it needs to be highlighted that the airline company Classic Airlines, is significantly one of the largest airlines that has been dominating the skies of around 240 cities....

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Customer Reviews of Oak Room Restaurant

5 pages (1391 words) , Download 2 , Research Paper

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om/od/hotelandresorts/tp/Five-Star-hotels-Great-Hospitality-Service.... As the paper "Customer Reviews of Oak Room Restaurant" tells, attentive, efficient, and innovative staff constitute the backbone of any organization, and this is especially true of restaurants.... The importance of the staff emerges from the fact that they interact directly with customers....

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Theoretical Explanations to Current Tourism Issues

4 pages (1395 words) , Download 0 , Coursework

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To the contrary, these hotels have become too expensive for the tourists thus affecting the industry negatively. ... The paper "Theoretical Explanations to Current Tourism Issues" focuses on the critical, and thorough analysis and analysis of differing and opposing theoretical explanations to current tourism issues....

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Management and Employees Behavior Towards Environmental Friendliness Change

16 pages (4000 words) , Download 2 , Essay

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Kim (2009) evaluated employee perception on environmentally-friendly practices in the hotel industry based on data collected from 220 hotel employees working in 8 green-certified hotels in the Orlando, Florida area.... The essay "Management and Employees Behavior Towards Environmental Friendliness Change" focuses on the critical analysis of the literature and studies which have a direct or indirect bearing on the focal point of this research on behavior towards changes for environmental friendliness....

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Development History of Destination Marketing

10 pages (3098 words) , Download 3 , Essay

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It will generally guide the consumers to recognise the recent updates such as special attractions at Dubai or hotels that are under construction and scheduled to open.... The paper "Development History of Destination Marketing" states that destination marketing can be considered an essential part of mounting the popularity of the particular location....

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Marketing Methods in ALDI Company

10 pages (2500 words) , Download 2 , Research Paper

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Therefore, pricing of the different product lines should reflect this difference in customer segmentation, and therefore give the customer a clear idea of status differentiation in terms of marketing ALDI as an effective choice.... The purpose of this research is to determine the effective marketing methods that ALDI can adapt to target its main and most important consumers....

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Entreprenurship in America

12 pages (3000 words) , Download 3 , Research Paper

' Entrepreneurship in America Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts 22 April 2012 Entrepreneurship in America is grounded on management concepts.... The research focuses on what typifies an entrepreneur.... The research includes theorists that have made a mark in the entrepreneurship management field....

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Strategies for Retaining the Skilled Employees

2 pages (865 words) , Download 12 , Outline

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The hiring of qualified employees during the peak season in hotels and tourism agencies lead to enhanced efficiency in handling the influx of tourism.... The paper "Strategies for Retaining the Skilled Employees" states that the Availability of adequate skilled labour is necessary for the establishment of a thriving hospitality and tourism industry....

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The Financial Performance of Mandarin Oriental International Limited

9 pages (2477 words) , Download 2 , Essay

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The focus of this paper "The Financial Performance of Mandarin Oriental International Limited " is on Mandarin Oriental International Limited that is regarded as one of the prominent when it comes to luxurious hotels.... Mandarin Oriental International Limited is an international hotel investment and management group with deluxe and first-class hotels, resorts, and residences in sought-after destinations around the world.... The group now operates, or under development, 42 hotels representing over 10,000 rooms in 27 countries, with 18 hotels in Asia, 12 in the Americas, and 12 in Europe and the Middle East....

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Nokia Marketing Plan for Smartphone

11 pages (2750 words) , Download 2 , Research Paper

Planning forms an integral part of management.... A Marketing plan is a way of achieving something within the available resources and time limits.... Such a plan basically involves, setting objectives and selecting strategies accordingly.... Nokia started its journey in 1865, when a mining engineer built a wood-pulp mill in southern Finland to manufacture paper....

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Development History of Destination Marketing

10 pages (2500 words) , Download 3 , Dissertation

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It will generally guide the consumers to recognise the recent updates such as special attractions at Dubai or hotels that are under construction and scheduled to open.... In the paper 'Development History of Destination Marketing,' the author examines the concept of destination, which can be regarded as the agglomeration of services as well as attraction, while on the other hand the term destination can be regarded as the dynamic agglomeration of services....

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Corporate Social Responsibility and Marketing Strategies: Apple

6 pages (1758 words) , Download 1 , Case Study

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In overall, the company uses positioning strategy in which it has mentally created a perception in which the products are believed to be of high quality.... The paper "Corporate Social Responsibility and Marketing Strategies: Apple" is an outstanding example of a marketing case study....

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Essays on Segmentation Targeting and positioning of hotels