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Creativity for busniess - Essay Example

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Product 1:Dancing Iggle Piggle(In TheNight Garden) Purpose and Function of the product: This is a toddler toy designed to entertain toddlers as inspired by a character in a popular children’s television program. This musical toy has the function of making a noise or music with a shaking operation and is programmed to dance…
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Download file to see previous pages The toy operates with a button on its left foot which lead it to ‘dance’. This is made possible through an internal computerised memory which connects to a sensor placed at the foot and the combination of a force to move its head, arms and legs. The product is aesthetically pleasing to children as it represents a character from the popular television program named “In the Night Garden”. The character wears an extremely bright red blanket and a two-tone blue coat contrasting to each other and its red ‘hair’ and big eyes features especially draw attention from the toddlers. Health and Safety is an essential consideration for children’s toys thus the product is made durable so that it would not break apart or loose bits. However, caution is necessary for toddlers age below 18 months as there are three small red cotton ‘hairs’ which prompt hazards to toddlers who started teething and possibility of choking themselves by placing the blanket into their mouth. Educational Value: The toy is educational in relation to the child’s development. It helps in the child’s social and emotional development as the child can imagine the toy ‘talking’ and ‘dancing’ with her and being entertained at the same time. Product 2: Construction Train Set Purpose and Function of the product: This product allows the user to organize role-plays using the train, wooden train tracks and props. The user can build the track themselves and set up the props according to their wish and push the train around the track. The age range the product is suitable for The Early Learning Centre suggests that this product is suitable for children age between 3 to 8 years old as there are small parts which pose choking risk to younger children. Design, quality, durability, usability, visual appeal, health and safety The toy is of top quality ensuring the wooden tracks fit to each other and in perfect shape. The toy operates while the child put the wooden tracks together, set up the props and pushes the toy train on the track. The product is aesthetically pleasing to children as children generally place great interest on transports. The toy has light wood tracks and props with brightly coloured train which bring joy and attention to the children. Health and Safety is critical and the product is designed to be durable so that it would not snap or deform easily. The props are not suitable for children below the recommended age range as younger kids have the tendency of swallowing things. The sharp edges also pose a danger to the kids. Educational Value The educational value associated with this product is that it assists older children to develop their imagination during the role-play. It also enhances the child’s fine motor skills as the child pushes the toy train and having to assemble the tracks themselves. ________________________________________________________________ Our advertisements believe: A strong branding is vital to differentiate the products illustrated above and motivates consumer to purchase the product. In order to establish a robust position of the products in the challenging environment and industry, extensive marketing activities have to be conducted aimed to increase the familiarity of children to the idols related to the product. Kids’ club would be an effective way to get the children involved. Kids clubs organized by retailers, producers and media outlets have been ...Download file to see next pagesRead More
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