Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Marketing Intelligence 2 - Essay Example

Comments (0) Cite this document
The first Superdry store was opened in 2004 in London. The brand has not aimed for the limelight over the years but has maintained an…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Marketing Intelligence 2
Read TextPreview

Extract of sample "Marketing Intelligence 2"

Download file to see previous pages (Reuters, 2012).
The objectives of this marketing plan created for Superdry are to conduct market research for the company by looking at some specific factors like customer behaviour and demand in the future and using this information to build more research on customer satisfaction. Throughout the course of this marketing plan, some key objectives will be looked at, for example marketing research techniques, the validity of market findings and situation specific information. Through this research, it is to be determined what steps Superdry needs to adopt in its marketing objectives that will help it adjust in the new market scenario. The business’s strengths are that it has a lot of appeal in the market that it caters to , however that is a small market and on the weakness side, Superdry doesn’t advertise too overtly to become a more prominent player in the market. Some specific objectives include increasing customer satisfaction, sales volume and consequently restoring the company’s position on the stock market.
Recently, Superdry has gone through a lot of structural changes. One of the cofounders of Superdry, Karpathios, who became a partner of the company in 2004, quit this year. Superdry has also experienced falling stock prices and sales levels and shortfalls of stocks. (Baird, 2012). Further, this year Superdry partnered with Indian conglomerate, Reliance Industries. (Jogi, 2012). This move has allowed it to expand its target market and venture into a new arena. India is an expanding market and has a large and diverse population which will help Superdry expand further in the future.
A SWOT analysis on Superdry would reveal numerous things. When looking at the strengths that Superdry offers, we notice the elements of quality, niche market appeal and variety. The brand has kept quality levels high while maintaining reasonable prices as compared to other brands that sell branded clothes for a niche market. (Jogi, 2012). However, there are ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Intelligence 2 Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Marketing Intelligence 2 Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from
(Marketing Intelligence 2 Essay Example | Topics and Well Written Essays - 2500 Words)
Marketing Intelligence 2 Essay Example | Topics and Well Written Essays - 2500 Words.
“Marketing Intelligence 2 Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Intelligence 2

Marketing Intelligence Report

...? Marketing Intelligence Report (17.01.12) Introduction In order to provide decision makers with the appropriate marketing intelligence, it is essential to carefully select and apply a variety of tools and techniques, and then to suitably analyse and interpret the information. To ensure organisations are competitively and customer focused, it is imperative that they fully understand the information that is required for analysis. They should devise suitable plans and choose appropriate methods in order to gain high quality marketing information to analyse and evaluate. To this end, the process of Marketing Intelligence is...
10 Pages(2500 words)Essay

Marketing intelligence

...Journal, 8(4), pp.357 – 370. Jenkins, M. and Harrison, S., 1990. Focus Groups: A Discussion. British Food Journal, 92(9), pp.33 – 37. Joergens, C., 2006. Ethical fashion: myth or future trend? Journal of Fashion Marketing and Management, 10(3), pp.360 – 37. O’Regan, N., 2002. Market share: the conduit to future success? European Business Review, 14 (4), pp.287 – 293. Proctor, T., 2005. Essentials of Marketing Research. New York: Financial Times/Prentice Hall. Pulendran, S. et al., 2003. Marketing planning, market orientation and business performance. European Journal of Marketing, 37(3/4), pp.476 – 497. Skyrme, D. 1989. The Planning and...
14 Pages(3500 words)Essay

Marketing Intelligence

...?Running Head: Marketing Intelligence Marketing Intelligence [Institute’s Table of Contents Table of Contents 2 Introduction 3 Buying Behavior 4 Future Demands & Market Size 5 Conclusion 6 References 8 Introduction In today’s world, selling is all that counts. How one sells himself in an interview, his product in a marketplace and subsequently preserves the hence-attained success determines the trajectory of their business voyages. Superdry being one of the most successful companies leading the charts presently has covered most of their journey quite successfully with little or no glitches. The employees are dedicated and take pride in...
5 Pages(1250 words)Assignment

Tort Law

6 Pages(1500 words)Essay

Marketing Intelligence: Second Chance Holidays

...Marketing Intelligence: Second Chance Holidays Scenerio Memo In order to go ahead with the new initiative, we need to take into account a number offactors crucial for the successful implementation of the initiative. This requires carrying out a research study and analyse the indicators. Research in general can be carried out in two ways; Qualitative Research: This type of research is subjective in nature and can take into account even those factors which are difficult to express with the help of mathematical models or in numerical terms. Factors like human preferences, attitudes, beliefs or perceptions can also be explored with the help of this type of research study. For example, to explore the holidaying marketing potential... and at...
7 Pages(1750 words)Essay

Business Intelligence - Assignment 2

...BUSINESS INTELLIGENCE Assignment 2 The daily trade to import or export a production is known to be a business. On the globe around there are numberof daily usage products that are manufactured and produce for the sale. Certainly, sale is not easy and though there are number of ways to manage it. Teens_R_Us is also a business managing company that takes a large amount of clothing from different qualified suppliers and sale them in big stores with their company label on them. This specialized apparel sale company is a big retailer of Australia and this took almost 7 years to make their position in the worldwide scope. They did their best for their business to be competitive among market....
7 Pages(1750 words)Case Study

Marketing Intelligence Systems

...: Five steps to improve quality of a marketing intelligence system Benefits of a marketing intelligence system Data mining and data warehousing Primary and secondary data sources Application of an MIS in the telecom industry Conclusion Five steps to improve quality of marketing intelligence system The value and quality of a marketing intelligence system depends on the input data the system receives. A five-step process that can help improve the quality of a marketing intelligence system is: 1) Train and motivate the sales force to spot and report new developments;...
4 Pages(1000 words)Essay

Business Intelligence Application Design

...the increasing user needs. Consequently, the range of business intelligence competencies can be combined into ‘Schemes of BI’ platforms (these contain five different sets) (Khosrowpour, 2005). The schemes of business intelligence platforms are: (1) data mining-advanced analysis; (2) OLAP and visual analysis; (3) enterprise reporting; (4) scorecards and dashboards; and (5) alerts and mobile Apps. Considering the changing market demand, a number of business intelligence developers create various products designed to cater for the requirements of the listed schemes of business intelligence (Mantyla and Gerwitz, 2009). Figure...
10 Pages(2500 words)Case Study

Intelligence Collection 2 - question

...Intelligence Collection 8th June The US forces have faced challenges of finding out counter intelligence against terrorist groups around the world. Terrorist unit is disguise and are not easily identified making it hard for people to get the lead on their actions. Moreover, the terrorist group pose a great threat to HUMINT officers making it dangerous for the US government to engage its officers to foreign nations. In addition, the Al Qaeda, Al Shaabab and Hamas terrorist group thrive in lawlessness countries that make it hard for foreign forces to penetrate or identify locals willing to give out information on the target units.1 One example of the challenges facing the US HUMINT is the time it takes to...
1 Pages(250 words)Essay

Intelligence Analysis Question 2

...Intelligence Analysis The United s has in the past received different threats from different countries and this is ondifferent grounds. The threats come because of the success that the United States has experienced over the past century. The success achieved has made the country the most powerful in the world and as of such people are inclined to carry out different acts to see to it that the country does not succeed further. Moreover, the country has been on the frontline in intervening the activities of different countries and this anger the administration of the countries to a point that some intend to carry out attacks on the United States to act as revenge. Different professionals have come up with theories on the...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Intelligence 2 for FREE!

Contact Us