PMG Intelligence, a Strategic Marketing Agency - Assignment Example

Information Interview Company name PMG Intelligence, 98 King Street South,, Waterloo, Ontario; N2J 1P5 Phone: 519.746.3997 Toll Free: 800.711.1391 Fax: 519.746.6926 General email: info@pmgintelligence.com Contact name and title Bill McNamara; Call Center Manager at PMG Intelligence Date and time of interview The interview was set to be conducted on Friday 1st March 2013. The chosen location was in Bill McNamara’s office, which is located at the company’s headquarter. One paragraph on what you know about the company (company research) PMG Intelligence is a Strategic Marketing Agency built and based on four pillars which; are Market Research, Branding, Marketing Communications and Strategic Marketing. PMG Intelligence is committed to providing outstanding service to clients through its mechanism of thinking in new and different ways in addition to always recalling that their current success was achieved because of their clients. In this case they have a capable and well-connected team that aids the client by bridging the gap between them and their advertising agency. Consequently, PMG Intelligence aims at saving time and money by being engaged in the process before any money is spent on execution. Besides the company has over the years proved to be neutral hence it is to develop an objective, unbiased business, product, and sales strategies that truly grow the organization. We create and test marketing and communication approaches and recommend the most appropriate strategy. Moreover, the company is guided by a very clear mission that is; to provide above the board market intelligence and strategic endorsements that will help our clients grow their business, better understand their markets and deliver value to their customers. Lastly, this research on the company revealed that they have capitalized on ten Specialties. They include; Qualitative Research, Quantitative Research, Focus Groups, Syndicated Research, Omnibus, Market Research, Strategic Marketing, Communications, Branding, and Consulting (PMG Inteligence). Interview (Q&A) Q1. What does marketing Research Entail? A. Market research is the channel that joins organizations to their market, consequently turning ideas into results. Hence market research defines how to plan and craft strategy. What makes our research proficiencies unique from our competitors is not in our methodologies alone, but it is in our insight as well. Besides, our approach invests profoundly in the forthright understanding of the challenge. This is then followed by the identification of all internal and external information provisions so as to ensure that the research and analysis design processes yield the highest level of potential returns (PMG Inteligence). Q2. How do you conduct them at PMG Intelligence? A. Market research is conducted in a very systematic and professional manner. This ensures that PMG intelligence wins its customers loyalty because they are satisfied with the end product (PMG Inteligence). In addition we have improvised on market segmentation because different businesses require different research approaches. lastly, market researches are conducted putting into consideration other related case studies and previous interviews so as to get solutions that are unique, but practical. Q3. How are communication strategies important in this institution? A. PMG’s approach to communication strategy is founded on return on investment. Our recommendations and messaging are driven by insights gleaned from hard evidence (PMG Inteligence). Q4. Explain communication planning and its importance to any organization? A. Communication planning will help your organization avoid over-saturation of your message, ensure consistency and deliver communication that has the right impact to the right audience (PMG Inteligence). Q5. Can you elaborate on strategic Marketing? A. PMG’s strategic marketing circumnavigates on simplicity, methodology, and measurement. We assess how the subject organization’s external environmental factors have transformed; mostly market segments, supplier markets, competition, regulation and the economy. Consequently, we challenge all your working expectations; particularly market segments, competition, opportunities, threats, and industry scenarios to create the strategy. This is done by looking at the organization from the customer's perspective, and by asking questions that get right to the root cause of the issue (PMG Inteligence). Q6. Explain how a strategic marketing plan is built so that it can be successful? A. The fundamentals to developing any successful marketing strategy lie in its planning. Hence, the plan necessities that all tactical marketing programs backs the organization's aims and objectives, as well as send a dependable message to all of its key stakeholders (PMG Inteligence). Q7. With regards to Q6 how does PMG Intelligence build its plan? A. PMG’s strategic market planning methodology includes the following seven phases: Kick-off: collection and documentation of the subject organization’s idea for the plan. Discovery: the up-front comprehension and empathy of the organization’s internal and external informational stocks. Key stakeholder interviews: to get an in-depth understanding of how key people inside (or outside) the organization perceive various aspects of the strategy. Gap analysis: to define the informational gaps that may exist. Strategic market research: the analyzing of all currently available information. Drafting the plan: write a plan that ties directly back to the requisites of the kick-off. Finally, the Review and Finalize Phase: review the plan with the organization and make any modifications to the plan if needed (PMG Inteligence). Q8.Explain what branding is as it is in your pillars? A. A strong brand is instrumental as day by day the battle for clients strengthens. Therefore, at PMG intelligence we help organizations to create very strong brands that their customers can relate to (PMG Inteligence). Q9. How do you undertake the branding pillar? A. PMG Intelligence appreciates more than the principle of branding. Hence, we are able to tap into the mind of today’s consumers allowing us to help them build a stronger brand. As such, we invest time researching, understanding, defining, refining and building that brand through: Image Analysis, Research & Development, Gap Analysis, Marketing Communication Audits and Analysis, Brand Directive Recommendations, and both internal and external brand assessments (PMG Inteligence). Q10. In general what are the values, mission and vision for PMG Intelligence? A. PMG Intelligence is built on solid bases that have the mission of to providing above the board market intelligence and strategic endorsements that will help our clients grow their business better understand their markets and deliver value to their customers (PMG Inteligence). Overall impression of the experience This information interview has greatly helped me to understand different approaches that business management entails. Enough information about the working of PMG has supplied me with can insight of a career in business management in general and the expectations to find once I am in the profession. Consequently, the interview has helped in building my image and confidence since I am aware of the expectations and requirements in this field. Suggestions for improvement of your future information interviews In future I will be seeking to obtain more information about my career field and the skills desirable to do that job effectively. In addition, I will work towards getting ample exposure not only for personal understanding but also on ways of becoming a more impressive job candidate. One significant thing that you learned through the experience The most notable thing that this interview educated me on is the importance of strategic marketing plan. This is important because it helps a firm to do its research in line with its objectives hence attaining results that are in line with it vision, mission and values without compromising on quality. Business card of the person interviewed Name: Bill McNamara Business Address: 98 King Street South Waterloo, Ontario, N2J 1P5 Phone: 519.746.3997 Fax: 519.746.6926 Current: Call Center Manager at PMG Intelligence Past: Assistant Call Center Manager at Teleperformance, Tiger Team Manager at Teleperformance, Contact Center Production Supervisor at Teleperformance Education: Teleperformance USA, Conestoga College Confirmation Letter To whom it may concern, 1st March 2013. This letter is a confirmation of an interview conducted by ------------------------------ on Bill McNamara; Call Center Manager at PMG Intelligence. The interview was held at my office during the afternoon of Friday 1st 2013. The basic outline of the interview was more educative on career perspective of PMG Intelligence and how we apply the general business management theories in our institution. The interviewer asked questions that were related to how we accomplish our objectives rather than on the capacity and financial dimensions. In deed this line of question was very educative since PMG Intelligence applies all the basic theories of business management and Marketing. Yours Faithfully, Bill McNamara; Call Center Manager, PMG Intelligence. Works Cited PMG Inteligence. PMG Inteligence. 2013. 03 March 2013 . Read More