StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Applied Managerial Marketing- Phase 1 DB - Essay Example

Cite this document
Summary
Public Relations sends a company’s message containing certain promotional information in a different light as apparent in a press release; but as part of a larger promotions or integrated marketing communications mix, the message in the PR is backed by an underlying…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
Applied Managerial Marketing- Phase 1 DB
Read Text Preview

Extract of sample "Applied Managerial Marketing- Phase 1 DB"

Download file to see previous pages

lly-relevant campaigns such as "Give Your Two Cents Worth" concept as part of its Childrens Safe Drinking Water campaign and the newly-introduced Pampers® Tetanus Vaccination Campaign in cooperation with UNICEF. The press release talks about P&G to increase funding and scope for its Live, Learn and Thrive™ partnership with the Clinton Global Initiative (CGI). When viewed from a larger perspective, the press release is one of the tools in P&G’s integrated marketing communications mix, under Public Relations.

The communications strategy used in this case is ‘affective strategy’—mentioned by Pickton and Broderick as adopted from the creative strategies identified by Patti and Frazer, (2002, p. 424) that “invokes involvement and emotion… [And] Not usually associated with ‘selling’ emphasis…” The press release entitled “New Water Purification Product from Reliance Products and Procter & Gamble now Available in Retail Stores” dated last February 14 is about a new product introduction by Reliance Products, L.P. and P&G--PUR Purifier of Water technology, a powdered water clarifier and disinfectant designed for outdoor recreation and emergency preparedness use.

The press release serves to introduce the product to the public by educating the masses about its benefits—it provides clean drinking water at a very low cost per liter, and can be purchased in complete water treatment kits, or as additional replacement treatment packs. The press release has been used, in integration with the other marketing communications elements such as sales promotions. In contrast to the previous press release mentioned, this one uses an ‘informational strategy’ as identified by Pickton and Broderick (2002, p. 426), which primary aim is to educate and give details to convey pieces of information.

While a press release is just one of the tools which aim is to work in harmony with the other elements of the integrated communications mix of a company, P&G has been

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Applied Managerial Marketing- Phase 1 DB Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Applied Managerial Marketing- Phase 1 DB Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1544630-applied-managerial-marketing-phase-1-db
(Applied Managerial Marketing- Phase 1 DB Essay Example | Topics and Well Written Essays - 1000 Words)
Applied Managerial Marketing- Phase 1 DB Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1544630-applied-managerial-marketing-phase-1-db.
“Applied Managerial Marketing- Phase 1 DB Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1544630-applied-managerial-marketing-phase-1-db.
  • Cited: 0 times

CHECK THESE SAMPLES OF Applied Managerial Marketing- Phase 1 DB

Theory of Customer Service in a Service

They include CS (Customer service) software expertise, system, and technology; data storage space and scrutiny; CS has to be viewed as an alteration in business culture from a dealing objective to a client centric one; CS involves managing demand and that CS is also a strategy phase aiming at clients' interests....
13 Pages (3250 words) Essay

Organizations of a Consultancy Service

The study continued all through the phase in which these main modifications happened and comprised of a blend of official on-site and casual off-site consultations with over 100 workers and ex-workers of the Courier (Dyro, 2004, 78).... As well, an extensive phase in the editorial section was spent.... The story accounts that ensue are created and crafted or pieced jointly from the tales which were established to be the most convincing, even though there materialize to be permanence between the ideas of managerial life which is current and the ‘collective realities' created by workers at the Courier, as they interrelate and distribute stories....
6 Pages (1500 words) Essay

Global Markets and the New Product Development Process

However, operational against appropriateness is the customary new product development process, which is chronological, with each phase following in rational order (Sommers, 1982).... This article shows a true picture of global market and new product development or development on existing one in today's knowledge ambitious markets carries important risks....
10 Pages (2500 words) Essay

Operational Management Contexts

The planned change is a three-phase stage that will last over a three-year period.... The first phase was to shift to assemble to order planning (ATO), the second was de-integrating the manufacturing facility, and finally, rationalization- that is reducing the range of family of products to two that are most profitable for the company.... Firstly, what type of innovation is needed to proper address the main objective of the "phase changes", secondly, when is the right time the innovation should be implemented in the market life cycle, thirdly, an analysis on the implication of change in the supply chain, and finally, what are the trade-offs to take into consideration and how to address them to optimize the effect of phase changes....
11 Pages (2750 words) Essay

Manegerial Leadership

managerial and leadership development, in the recent days, has become an increasingly important part of sustainable performance improvement.... Companies across the globe have accepted the fact that managerial leadership training carries a lot of advantages.... At the same time, there is a realization that most managerial leadership development programs operate with a fragmented framework that does not include evaluation of outcomes.... Fayol's categorization is introduced as a way of linking interventions into a meta framework, while Collins and Holton's model offers a practical way to examine the outcomes and make changes accordingly at the Municipality. managerial and leadership development is becoming an increasingly recognized tenet of sustainable performance improvement in organizations both in the public and private sectors....
16 Pages (4000 words) Essay

MGM600-0803B-02 Applied Managerial Decision-Making - Phase 3 Discussion Board 2

The test uses the F distribution and can handle any number of factors, but the researcher often is interested only in a few (Doane, Analysis of Variance (ANOVA) Phase-3(DB2) MGM600-0803B-02: applied managerial Decision-Making Analysis of Variance (ANOVA) Phase-3(DB2) An ANOVAtest is a technique for analyzing the variances in multiple populations to check they have similar distribution and hence an equivalent mean.... applied Statistics in Business and Economics....
2 Pages (500 words) Essay

MGM630-0804B-04 Applied Managerial Marketing - Phase 2 Discussion Board

The affects of a brand are very noticeable, as it provides companies with better recognition and much higher revenues.... This report aims at understanding the role of marketing in society and for the… Also the factors which influence the marketing decision making are also discussed within this report....
4 Pages (1000 words) Essay

Project Management - Responsibilities of the Project Manager

The project manager has to ensure the fact that the project is completed within the specified deadline.... The individual has to… dule all the activities associated with the project and make sure that adequate resources are allocated for those activities in order for the project team members to finish them on time (R....
14 Pages (3500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us