Market Segmentation Concept Essay Samples and Topics Online

Demand: Utility and Marginality

4 pages (1000 words) , Download 2 , Essay

A derived demand is the demand for some substantial or elusive good or services where a market is present for the goods or services under consideration.... Derived demand plays a significant role on the market price of the derived good.... The number of consumers in the market 5....

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Recording labels and music marketing

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Therefore, we can claim that the market of music recording is dynamical.... Current events and news in the market of music are very important for me.... I got much knowledge from the article and considered the dynamical environment of music industry market....

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Unemployment In USA

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Most programs seem to be doing little more than rearranging the line of unemployed individuals though clearly they have the potential of fulfilling an equity function within the labor market.... According to Richard and Lowell (49) labor market programs are capable of being a cost-effective way of managing the group of unemployment.... Considering that most of the jobs created through these schemes meet politicians' wants instead of market requirements, they often are unsustainable with lack of continuing concoction of federal money....

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Merger and acquisitions

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The strategy of creating a single company out of two companies is mostly used when both the companies are producing homogenous products, competing in the same market and industry.... The strategy of creating a single company out of two companies is mostly used when both the companies are producing homogenous products, competing in the same market and industry.... This strategy is mostly used by companies when they want to increase their market share and decrease competition....

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Marketing in Microsoft Company

3 pages (750 words) , Download 2 , Research Paper

Microsoft has provided a very good zone for those who wish to market their viral products.... In this reference, Microsoft Company's pricing of its products is very standard in that depending on the quality and the target market.... Informing people of a company's product worth, commonly known as marketing is inevitable in business....

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Strategic Planning

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Environmental assessment The roles of environmental assessment are; to identify the existing market opportunities including the advantages over their competitors and collaborators, identifying the potential competitors or partners to collaborate with, identifying the market trends and forces to be put into consideration in the business environment....

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Zenn Motor Company Ltd

3 pages (750 words) , Download 2 , Assignment

These three categories of consumers will provide ZMC with a big and potential market for its electric vehicles, which are environment friendly (Boone & Kurtz 36).... ZMC demonstrates social responsible marketing by availing the market with electric cars, which match up issues of climate change and a growing demand for environment friendly vehicles....

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Costs, Revenues and Production Decisions

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However, as q rises, by the law of demand, the market price, p falls.... We proceed by making the simplifying assumption that the producer operates in a competitive market so that the market price does not depend upon changes in q (recall that a perfectly competitive producer is a price taker)....

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Developing Leaders at UPS

3 pages (750 words) , Download 2 , Assignment

According to her, observation and remaining close to skilled employees helped her to gain a competitive edge in the market.... 2- Strategic Thinking: Strategic thinking has helped Carranza to gain global competitiveness and an edge over other competitors in the market.... Leaders know to compete with the other players in the market by making the most of their leadership potential....

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Crude Oil Alternatives and The Future of the Transportation industry (Trucking, Rail and Air)

3 pages (750 words) , Download 2 , Research Paper

Crude Oil Alternatives and the Future of the Transportation industry (Trucking, Rail and Air) The development of alternative forms of energy has assumed center stage in the global energy market.... This can be evidenced by slow growth of the overall alternative energy market when compared to the consistency of the fossil fuel market....

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The US Dependency on Crude Oil

3 pages (750 words) , Download 2 , Essay

The paper " Letter to the Editor Concerning the US Dependency on Crude Oil" highlights that the market price of crude oil would not be so high if the demand for it was not as high.... The average home in the United States spends 6,000 kilowatts of electricity.... ... ... ... Society cannot continue to disregard the abusive usage of energy both in businesses and households....

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Cross-cultural business issues

3 pages (750 words) , Download 2 , Coursework

Most of them concentrate more on basic commodities, and luxuries such as extra hard engines may have a poor market penetration.... The company will therefore take long to understand the customer expectations, and the products will take long before market establishment....

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Socially constructed (i.e. ideologies and mindsets) nature of the current economic recession

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The global recession that severely impacted the United Kingdom and other nations around the world started in 2008.... The demise of the banking industry and the housing bubble were two of the factors that led to the recession.... The U.... .... is claiming based on economic theory that the recession is over, but it sure does not feel that way....

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Corporate Governance Approaches

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The major characteristic of shareholder capitalism form of corporate governance is the fact that the top management or executives of companies are monitored through rewards and penalties which are market-based (Vaaler and Burkhard 629).... The state ownership approach, therefore, makes corporations to be less competitive in the market.... Government ownership of companies is also different from the stakeholders and shareholder capitalism because of its monopolistic nature within the market (Vaaler and Burkhard 637)....

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Improving Life in the United States

3 pages (750 words) , Download 2 , Essay

Smaller nations in the European and Asian continents continue to excel their capabilities of progressive efforts in market capitalization and foreign investment allocations for advancement in business.... It is time for the U S to realize the need for new and centralized economic policies for the reimbursement of its faith in the global market....

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IT Positioning Nike Company for Competitive Advantage

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The purpose of this research is to investigate the following: background of Nike Company; the use of information technology; analysis of the forces of the company and the position of the company in the market.... The IT division of the organization is primarily concerned with the solutions provided for the brand, product and the market of the company, the retail and commerce taking place through the internet, the connectivity of the business and the strategic planning of the company, the different tools and architecture required, and the IT infrastructure as a whole (Overview- Information Technology)....

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Problem Set 6 and Car Buying Assignment

3 pages (750 words) , Download 2 , Research Paper

Amount invested=$20,000 Amount borrowed=$180,000(interest free) Return on investment= ($240,000-$200,000) =$40,000 ($40,000/$20,000)100=200% Car Buying Assignment The new Mercedes M class that is ML350 sport utility is one of the recent models from Mercedes Benz in the market.... om)The choice of this car majorly depends on the market price, for instance in this case, the car is priced at 65,000 dollars when all the costs have been incorporated....

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Marketing: Environmental Scan

3 pages (750 words) , Download 3 , Article

INTRODUCTION: To highlight the increasing trend of the usage of media to market the products to people, an article namely “how to use social media to communicate your sustainability wins”, written by Marianna Grossman and Jeannette Bitz was published on November 11th, 2011 in the latest edition of business week....

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Apple vs. Windows Operating Systems

3 pages (750 words) , Download 2 , Essay

There are several operating systems in the market today each with its advantages and disadvantages.... The two most common operating systems in today's market include Windows and Apple.... As a result most of the software available in the market is designed so as to run basically with Windows....

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Cause and Effect of the Unemployment Rate

3 pages (750 words) , Download 2 , Term Paper

Unemployment Rate and Inflation Introduction The perennial high rate of unemployment has been a nagging issue in U.... .... economy for quite some time.... The unemployment rate is also a measure of how country is faring economically and its overall growth possibilities.... ... ... ... The Federal Reserve uses prevailing unemployment rate to set the direction to its monetary policy....

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4-2: Reflection Paper: Module 4

4 pages (1000 words) , Download 2 , Essay

om and web-to-store and Sears, Roebuck, and Co expanded due to the economic market.... market shares of other stores were increasing rapidly.... The Sears, Roebuck, and Co.... was established in 1880s with one product and within a few years the business was extended in to several different lines....

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Order Management and Customer Service

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For example, a global organization seeking to expand in a new market, with no previous experience, could use judgmental forecasting.... For example, a company planning to market bottled water uses the performance of a competitive product of the same qualities to establish demand.... Some factors could be similar but the company must consider the location of the target market, as well as other environmental factors that could influence demand....

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Legal Resarch and Writing

4 pages (1000 words) , Download 2 , Coursework

The matter will be settled for once and always saving you from all the court proceedings. ... ... e would want to mention that the.... ... ... The court will have to be informed by the parties that the mediation is being undertaken.... Hence, a request regarding adjournment of the upcoming directions hearing on 28 January 2009 will have to be submitted. ...

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New Trend in the Cosmetic Industry

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Lastly, a greater percentage of females regarded South Korea as the largest world market for cosmetics. ... Moreover, 20% of males viewed South Korea as the largest market for cosmetics. ... In addition, most respondents regarded South Korea as the world leading market for cosmetics....

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Recruitment Selection & Placement class; Case Study 1

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Would higher turnover or a tight labor market in which it is difficult to find talented people be a problem?... A higher turnover or a tight labor market would be a problem since the company would be a problem.... Indeed, in order for the company to maintain its competitive advantage to counterbalance the possible turnover, as more job opportunities appear and the labor market stiffens, the company needs to come up with incentives in order to retain its young workers and forestall them from being poached by the competitors (Phillips & Gully, 2012)....

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Electronic and mobile commerce solutions

4 pages (1000 words) , Download 3 , Essay

It operates in major market sections: consumer to business, consumer to consumer, business to consumer and business to business (Kalakota, 1997).... ... ... ... An example of an ecommerce solution is the IKEA solutions.... It is a design solution where one can buy household interior design items....

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Analysing an advertising

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Ensuring that the developed advertisement plays its role in persuading the target market to try a certain product needs.... Ensuring that the developed advertisement plays its role in persuading the target market to try a certain product needs expertise in the use different advertisements strategies and elements.... Plunketts Almanac of Middle market Companies 2009: Middle market Research, Statistics & Leading Companies....

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Week4Journal PHI445 Personal & Organizational Ethics

2 pages (500 words) , Download 2 , Assignment

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One of the problems that face the organization is “under cost pressure” pressure in the market (Wong, 2013, p.... Brand imaging is the better solution because of its focus on the market and its high probability of success through marketing initiatives.... Sensitivity to customers' needs and market trends, and innovation into influencing customers' taste are the possible solutions....

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Should all organisations consider their brand as an employer

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If a company has a true, convincing, relevant and aspiring identity in the market, the company will be able to draw attention of the current and prospective employees for.... If a company has a true, convincing, relevant and aspiring identity in the market, the company will be able to draw attention of the current and prospective employees for efficient employer brand promotion (CIPD, 2009).... As the process of employer branding involves extensive research of internal and external environment to understand the exact position of the employer in the market, determining further fundamental action plan for fulfilling the gap in the perceived image of the employer among the target group becomes easier (Newell, 2005)....

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Analysis paper

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The adjustment will help the company to be externally competitive in the market.... When it comes to market competition, the company should survey the prices of products offered by the competitors.... The adjustment of the market prices should be in relation the production costs such that the company will not incur losses in the process of neutralizing competition....

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Invasion of Privacy in the Business World

3 pages (750 words) , Download 2 , Research Paper

In business, there are two approaches to privacy; consumer protection and free market.... In free market, commercial organizations are allowed to make the major business decisions based on idea that the consumers will do business within the desired degree of privacy (Francis, 1991).... If some organizations do not sufficiently maintain privacy of their operations, then they lose competitive advantage and ultimately lose the market share....

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American reaction to the holocaust

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The American president, Herbert Hoover, ordered inflexible enforcement of entry permit regulations after the stock market crash of 1929 (London American Reaction to the Holocaust In his speech, Baron Lawrence details the way German Jewry faced economic, political, and social subjugation after Adolf Hitler's rise to power in 1933.... The American president, Herbert Hoover, ordered inflexible enforcement of entry permit regulations after the stock market crash of 1929 (London Jewish Cultural Center 1)....

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Individual Assignment

4 pages (1000 words) , Download 2 , Essay

The paper seeks to analyse why the December 2014 retail sales in Hong Kong decreased by 3.... % despite the Global Blue data which showed that Chinese overseas spending jumped to about +49% y/y.... The paper is divided into three categories meant to analyse the different trends in the.... ... ... Mainland consumers would prefer to shop in Hong Kong due to a number of reasons....

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Marketing Mix Presentation

2 pages (500 words) , Download 2 , Essay

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The aim of the paper 'Marketing Mix Presentation' is to discuss marketing mix, which incorporates a set of controllable, tactical marketing tools that a particular company applies to meet a desired response from the target market.... According to the paper, the market mix entails all the actions of a company that increases the demand of its products in the market.... Marketing Mix PresentationMarketing mix incorporates a set of controllable, tactical marketing tools that a particular company applies to meet a desired response from the target market....

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Economics of Race and Gender Questions

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The author explains different economic terms, writes a detailed summary of two group presentations done in class relating to the economics of race and gender in the US and states five different scenes from the Movie CRASH and associates each scene to a different type of Labor market Discrimination.... Group 2 – Economic incentives of women in the labor market Main Points: Factors that contribute to the broader inclusion of women in the labor market for example monetary compensation, inflation....

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Gilded Age and Industrialization

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Consequently, nationwide, as the railroad companies grew more and more in the nation, a national market was established, with a countrywide economy, and what appeared, a new nationwide tradition.... Industrialization saw the remaking of much of the American life beyond the places of work rapidly expanding industrialized towns and cities connected urban consumers and rural production units into a single, cohesive national market.... Manufacturing had its objectives, money and a large market, however, workers had several different ideas about the way development should have been driven....

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Why Did UPS Decide That It Was Time to Develop the Next Generation DIAD

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Every company in the market is looking for better ways of satisfying its customers.... his may have been viewed as a loophole that competitors could use and as a way to maintain its market niche, UPS saw the necessity of designing DIAD V.... Therefore, designing its own technology, UPS is able to tailor-make technology that resonates with both organizational needs, available resources and customer needs and also that has room for modification in future as the needs in the market change....

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HP Distribution Centre

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It reflects the seasonal fluctuations of the retail activities and is based on the assumption that the market is quite stable and no aggressive acquisition of new customers is planned, therefore the actual growth rate for the previous year is a good indicator of the future sales increase.... No mathematical forecasting method will fully substitute Ed Merriwell's feel of the market because the forecast is based solely on historical data and takes into account a limited number of factors....

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Threat of Substitutes as Applied to Dell Computers

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Samsung, Panasonic, and Sony are leading the field in the plasma and LCD HD television market.... In the paper 'Threat of Substitutes as Applied to Dell Computers,' the author discusses the personal computer industry, which is likely to remain one of the most contested sectors of the marketplace for the foreseeable future....

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The Emperors of the hocolates

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"The Emperors of the Сhocolates" paper states that modern marketing can be deemed to possess a ubiquitous perspective that encompasses and targets the whole world and is no longer restricted predominantly to any market.... The candy bar is attributed to being a multinational product that is par excellence....

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Micro Entrepreneurial Business Venture in India

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The caterers have a confined market avenue with an assured customer base and started responding to their requirements.... Is that a new market base for foodservice?... The captive market would be the Students of them at breakfast, lunch, and dinner the day scholar students of the institute who will dine in the dining hall....

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How Has the Gun Industry Prevailed against Additional Strengthened Gun Control Laws

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he gun industry has employed various tactics to ensure that they remain in the market despite the numerous additional laws that are legislated for the sole purpose of controlling guns within the American community.... This kind of amendment only helps to assert more market share to the gun industry as most of the clients will be willing to purchase a firearm on the basis that their privacy is guaranteed (Roig-Franzia, 2009, p....

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Why Barilla Has an Increased Supply Chain Variability

2 pages (733 words) , Download 5 , Case Study

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With a market share of about 35% in the local market and a 22% market share in Europe, it is no doubt the company is the most successful in Pasta production currently (Gonizzi, 2003).... "Why Barilla Has an Increased Supply Chain Variability" paper looks at some of the most important issues in the operations of Barilla and more so in terms of the variability in the company....

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Mercy Health System

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?? market Research. ... Mercy should strive for excellence measure in seven areas: leadership; strategic planning; customer and market focus; measurement, analysis and knowledge management; workforce focus; process management; and results.... It's winning for lifetime demonstrated increased market share, greater customer satisfaction, improved employee relations and enhanced operating performance....

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Designing Propper Made Auction

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Ozment addresses this issue of collusion, pointed out by Klemperer, by categorizing them into two major areas of concern in the vulnerability market.... Some other factors such as reserve prices, political problems, loopholes, the credibility of rules, and market structure are also mentioned by Klemperer.... If we look at the fact that the key barriers to auction design are collusion, entry deterrence, and a general buyer market power it can lead to the conclusion that design may not matter very much when the entry for a big number of potential bidders is made easy....

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Not for Publication

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The rooms behind and above the shops of the market seem to serve the dual purpose of a safe haven for addicts while at the same time, sex provides a quick way of earning more money for the drug.... The paper "Not for Publication" tells us about a book written by Chris Masters.... Award-winning tV journalist Chris Masters draws on his assignments in Australia and overseas to tell some of the stories he couldn't bring to FOUR CORNERS....

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Individual report business Plan

4 pages (1000 words) , Essay

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A business is profitable because the owner of the business guided by the profit motive procures the raw materials at the most competitive prices in the market, manufactures the finished products by controlling the cost and sells the final products by fixing a profit margin over.... There are so many big chains of stores available in the market such as Starbucks and McDonald's who also do not charge more on coffees except for the premium brands....

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Should MNCs Avoid DFI In Countries With Liberal Child Labor Laws

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Labor market Flexibility as a Determinant of FDI Inflows.... 'The literature on labor market effects on FDI inflows has mostly focused on the impact of labor cost as part of the firm's production cost.... Labor market Flexibility as a Determinant of FDI Inflows....

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What were the main features of Mordern Imperialism to which Hobson and Lenin drew attention How did their explanation differ

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Accordingly few countries of the world were immune to colonial penetration and the enduring influence of the colonial legacy can be found in the underdeveloped regions of the world today.... European.... ... ... olonialism of the developing world and modern imperialism share a variety of common attributes in that they were both inherently exploitative and based on the extraction of resources from the “periphery” to the “core”....

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Games with e-learning and interaction design

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he “Edutainment” market made its foray in 1990s.... Games and simulation have been recognized as the potential drivers that can facilitate effective learning.... The success of such approaches however, depends upon the alignment of learning.... ... ... The challenge is to promote deeper immersive learning that is, engaging, active, contextual, social, and participant owned. ...

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Essays on Market Segmentation Concept