Individual Assignment - Essay Example

According to Weitz (2012), the use of multiple retail channels enables the consumers to buy what they want, when they want and wherever they want. This strategy has provided great convenience to consumers in that they can enjoy shopping from the comfort of their homes. They can also do shopping whenever they want in an environment that promotes interaction with the retailers. The other advantage of multi channel retailing is that the customers can have access to a variety of products. The buying behaviour of the consumers is also influenced by different cultural factors.

Basically, every consumer belongs to a specific culture and these cultural factors help the consumers make sense of and relate to the environment (Kotler & Armstrong, 2010). It can be noted that specific behaviour are related to certain aspects of the culture. Thus, culture is comprised of a set of basic values, perceptions, work patterns as well as products and food customs among other factors. All these shape the behaviour of the customers. Therefore, it can be seen that the products offered in mainland Hong Kong are tailored in such a way that is meant to fulfill needs and interests of the targeted consumers.

Given such a scenario, it can be observed that the mainland consumers are under no pressure to look further than their boundaries to purchase different products since they can get them from their own country. The products are also designed to attract new customers while at the same time retaining the already existing buyers. Certain categories of products benefited most in the past and they include the following. For instance, the department stores sales dropped down to 5.3% y/y drop in December and this was a reversal of the +6.

0% y/y growth that was witnessed in November. On the other hand, it can be observed that medicines and cosmetics growth slowed down to