Individual report business Plan - Essay Example

The daily sales of coffee are expected to be in average 2000 cups but to start with there are only250 clients a day. There are three varieties of coffees sold: Choicest, premium and crown. The choicest coffee is small Americano at a rate of £1.50 per cup; the premium brand sells at £2.50 per cup and the crown coffee sales at £3 per cup. The most essential parts of business plan for a coffee shop will be to know about the business., the profitability prospect, capital required, the location suitable for drawing more clients, Competition present there, cost of a rented accommodation there, the expected revenue from the shop, furniture and fitting required, expertise needed to run the shop and what would be operating expenses and whether this will be recovered by the sales revenue to break even in the first six months.

After the shop is established the basic part of the plan is to set up the strategic plan to run the business aggressively to break even as fast as possible even before the target time. Small business shops cannot afford long time to be profitable because of lack of bigger capital, higher running expenses and the need to earn quick return by the owner to support his living. Therefore he has to care about the four basic factors such as product, price, promotion and the place of the business. Coffee is a product that has to be delicious and removal of boredom.

Consumers general like to enjoy and regain vigour after a cup of coffee. The owner must pay the entire attention on the taste and quality of the coffee. The blend of milk, sugar and coffee is what matters but an expert blender can do the miracle. Price is very essential factor to be alive in the business. Initially to start with a small shop can’t afford charging premium prices. There are so many big chains of stores available in the market such as Starbucks and McDonald’s who also do not charge more on coffees except for the premium brands.

The right price