The US Dependency on Crude Oil - Essay Example

There are several constraints that are making it difficult for society to switch to renewable energy sources. One of the biggest obstacles is that there is an electricity grid infrastructure based on petroleum that is worth billions of dollars. Neither the federal, state nor local governments are providing adequate incentives to foster the growth in alternative energy sources. The government has to be the number one supporter of the green movement for energy to become economically viable for home users.

A lot of people are not willing to invest in a windmill or solar panels because it is cheaper to acquire electricity from the utility companies. There are several solutions that can help remedy the situation, but all stars through education. The government and private sector have to improve the public relations and advertisement to create awareness to the general public about the subject. The use of radio, television, and internet announcements must be used to ensure the greatest number of people receive the message.

Internet advertising is a hot trend that has gained popularity in the marketing world. In 2012 the online advertising industry generated $89.4 billion worldwide (Plunkettresearchonline). Educating the general public about the subject will go a long toward gaining the support of the people. Two alternative renewable energies that households can utilize to get off the grid are solar and wind power energy. The government has to create incentive programs that provide a subsidy in the purchase of the technology.

The subsidy has to be large enough to offset the lower cost of getting energy from the grid. The government has also provided a helping hand to set up setting up a larger fund to be used for research and development in research to develop new renewable energy options. The private world also has to be involved in the movement towards been stopping the dependency on fossil fuels. Corporations have more financial resources than households which makes it easier to form them to spend the necessary money to invest in solar and wind energy on a large scale.