Market Segmentation Concept Essay Samples and Topics Online

Why Is It Difficult for Parents and Children to Communicate

6 pages (1618 words) , Download 2 , Research Paper

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From the paper "Why Is It Difficult for Parents and Children to Communicate" it is clear that it is necessary that the parents take the opinions of their children into concern in terms of making any sort of family decision.... This helps in making the children feel that they are valued within the family....

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History on Accounting

4 pages (1000 words) , Download 0 , Essay

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This essay 'History on Accounting' expounded on the importance and relevance of accounting as a measure of the financial performance, and thereby the health, of a company, an organization, and even a country by starting out with definitions of accounting.... ... ... ... The essay does not offer a solution but merely an argument that cannot be contested because of its obviousness and the general acceptance of such....

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Affordable Care Act

3 pages (750 words) , Download 3 , Essay

Dimensions of a legislation that can have an impact on masses are often intricate and far reaching especially, if the legislation addresses some primary necessity its impact and consequences are required to be watched even after its implementation to safeguard public interest .... ... ... Dimensions of a legislation that can have an impact on masses are often intricate and far reaching especially, if the legislation addresses some primary necessity its impact and consequences are required to be watched even after its implementation to safeguard public interest Affordable Care Act (ACA) signed in to law by the President on 23 March 2010 is no exception....

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Key Issues and Problems of Wingspan Bank

4 pages (1060 words) , Download 2 , Essay

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om on 1999 in order to cater to tech-savvy Internet customers, in the hope of expanding their market size and operation.... Wingspan was aggressive in their marketing and advertising strategies in order to capture the market and become a leader in the virtual banking industry.... With emphasis on market expansion and business growth, the alternative solutions were evaluated and the best strategy was chosen as a recommended approach to beat the issues....

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Product Development Strategies of Energy Drink

4 pages (1189 words) , Download 0 , Case Study

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Therefore, there are greater opportunities in market for the new energy drink, ‘Energy Booster'.... Currently, Coca-Cola and PepsiCo are two giant leaders in beverage sector and they have captured more than 75% of global market share.... rice: Considering market price, consumer's purchasing power, and cost of product, the price of new product has been determined at £2.... As per the market analysis and prevailing market demand, the forecasted sale is expected to be 50000 for the first year....

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The Internet Service in Relation to IiNet

4 pages (1209 words) , Download 0 , Coursework

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otential buyer market 6 ... The strength of Eftel internet which is a major competitor is its popularity among the users in the lower market and hence impacting positively on its ability to penetrate the market.... On the other hand Adam internet has a good reputation and brand image as compared to iiNet which has been faced with various law suites and hence affecting its reputation in the market. ... otential buyer market ...

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Does Freedom Have a Price Chinese versus U.S.A

3 pages (750 words) , Download 2 , Research Paper

One of the most component core values of America is the market Democracy that it offers.... Democracy and Capitalism are two most critical key elements that drive the market.... Capitalism is based on market democracy in which consumer spending is a vital components towards driving the economy of supply and demand.... Since the recession, the US market has been under heavy scrutiny with the SEC and other commissions.... Currently, the foreign ownership in the market is possessed by China....

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PLANNING FOR METROPOLITAN AREAS

4 pages (1000 words) , Download 2 , Term Paper

This is because to a growing economy, market place is critical for different level of income groups, without which a sustained economic expansion will not be achievable.... Planning For Metropolitan Areas Introduction There has been an increase in the population of urban areas, due to suburbanization....

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Article from Marketing Journals

4 pages (1000 words) , Download 3 , Article

The process is an integral component of any final product and can therefore be designed to position it in the market.... This strategy can result in a niche market with lower volume and greater margins, as it increases the divergence and positions the station differently in the market.... Complexity also dictates the market position as well as consumer perception.... The manager must look for the market position that will maximize the opportunities with the least risk....

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Goodyear Tire and Rubber Company

3 pages (750 words) , Download 2 , Research Paper

The challenge pushed the company, towards changing its market outlook, to adopt an approach where they targeted profitable customer segments (Mentzer, et al.... Additionally, the company has had to adopt market-back innovation, which featured the rejuvenation of product lines like Wrangler and Eagle.... Secondly, the company needs to carry out market-back innovation continually, which will increase its efficiency through re-energizing its brands....

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Policy brief (Russia )

4 pages (1000 words) , Download 3 , Essay

Notably, most of the Russian natural gas and oil were sold in Europe since it offered the major market for these resources (Russia's most crucial economic partner).... The effects of the 2008-2009 economic crises have negatively affected demand in the energy sector of the European market.... In accordance with economic principles, the current budget moves are necessary since too much state support normally disrupts the market conditions (both money and product) and lower the interest rates in the private sector investments and to particular sectors of the economy (Ellman, 2006)....

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Effects of capitalism and socialism

4 pages (1000 words) , Download 2 , Essay

The different factors of socialism differ in the ways they manage their ownership of the means of production, the degree of reliance on the market forces.... In a system of capitalism, the prices of goods and services are based on the market forces like competition, customer base, etc.... However, due to absence of competition in the market, the employment level in the market is nor too high.... The system of capitalism includes the market forces of competition, labor wages, prices of goods and services for the growth of economy....

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High Costs of Healthcare

4 pages (1000 words) , Download 2 , Research Paper

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In US, the healthcare is market driven and the various modules, even the essential ones like insurance, accessibility etc are treated like commodities.... Hence, academicians and scholars have placed the US Healthcare system at the market-maximized extreme of the Anderson continuum. ... he market maximization and the competitive business rivalry have resulted in the low quality of the healthcare in the United States.... In the market driven health system, consumers or people decide what goods (health module) to buy and at what cost....

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Integration - Causal Chains and Strategy

4 pages (1000 words) , Download 2 , Case Study

Thus this makes it an approach that combines both traditional financial strategies and non financial ones to give managers more relevant.... ... ... The aim of the BSC is to define whether management is achieving the desired results by translating the vision and mission statements into performance indicators guided by a set of objectives that can be appraised and For Sony Technologies, these measures include revenues, customer satisfaction, customer loyalty, capital return, cash flow, product quality, and timeliness, rate of improvement, employee morale, turnover and use of best practices....

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Google's Mission, Ethical Principles and Involvement in China

4 pages (1000 words) , Download 2 , Case Study

This long-standing mantra “Don't be evil” was challenged when it began serving the Chinese market in 2000.... The Chinese market however just proved to be too important for Google to ignore that in May of 2012, the company announced “an anti-censorship feature – under the pretext of improving search quality” (Wright, 2013) which is an indication that the company is yielding to the censorship demands of the Chinese authority.... he censorship in the Chinese market is no longer new to Google also....

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The Competitive Position of Kellogg

4 pages (1000 words) , Download 3 , Admission/Application Essay

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It has a stronghold in cereals and convenience foods market.... Kellogg's manufacturing units are expanded worldwide to serve the whole world market.... The market for ready-to-eat foods has reached a ripened state where a selective group of manufacturers like Kellogg have developed a stronghold; they have created brand identity, achieved economies of scale, and are financially sound with added proprietary product differences.... but Kellogg need not worry on this count as its share price has been on the up side and the Kellogg Co is capturing the market share of rival companies also....

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The Importance of Branding in the Two Industries - Lego and Google

4 pages (1187 words) , Download 3 , Case Study

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Globalization has brought immense challenges in the global market and it is difficult for even huge companies to survive in the market with the help of traditional brand building strategies.... Diversification of business is inevitable at present and better brand image in one market segment may not help a company in other segments.... Same way Lego also failed drastically to hold their top spot in toy market because of their inability to diversify in to other areas....

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Push and Pull Marketing

4 pages (1214 words) , Download 5 , Essay

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The mediums of communication that are used by marketers range from simple direct marketing activities to expensive advertisements of Television; the communication method should be decided keeping in mind the target market so that desired results can be achieved.... The marketers need to incorporate strategies that will help in creating relations with target market and getting them engaged with their offerings.... For instance, Apple uses pull strategy to attract its target market; it relies heavily on placement of products, Public Relations efforts and advertisements that are innovative and attractive which will help in creating more demand for its products....

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Rationale behind the Investment Decisions of Portfolio

4 pages (1048 words) , Download 3 , Essay

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The paper "Rationale behind the Investment Decisions of Portfolio" reports the stocks have performed well in the market except for some stocks.... he stocks have been bought as they are performing high in the market.... t can be defined as risk adjusted measure to performance of portfolio which states the average return of a portfolio that is more than predicted by the CAPM (Capital Asset Pricing Model) along with the beta of the portfolio and the average market return....

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The Influence of the Professional Sports Leagues

8 pages (2000 words) , Download 3 , Research Paper

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A club has to engage another club in sporting activity in order to win market share.... On the contrary, commercial industry competes for market share.... Sports industry promotes a free market where competitiveness of the products influences the quality and prices.... Analysts argue that competition in the sports industry is not healthy because of its impact in the labor market (Masteralexis & Hums, 2011:121).... This phenomenon makes favorable competition difficult for the less wealthy clubs, which are not able to buy top players at high market prices....

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Horizontal Integration

9 pages (2250 words) , Download 3 , Coursework

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Besides this, the business would also expand on its geographical reach to the market.... This gave them an easy access to the market of Pakistan.... Expanding through horizontal integration would give the firm more market share.... Horizontal mergers increase the firm's share of voice in the market.... It does not open ground breaking access to the market for firms however it does create a channel of other revenue streams for the firm....

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How Does a Rational Investor Build the Optimal Portfolio

8 pages (2394 words) , Download 3 , Term Paper

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By exploring how risk-averse investors can construct optimal portfolios through consideration of the trade-off between market risk and expected returns, Markowitz presents the benefits of diversification.... By exploring how risk-averse investors can construct optimal portfolios through consideration of the trade-off between market risk and expected returns, Markowitz presents the benefits of diversification.... Investors are therefore supposed keep one of the optimal portfolios on the effective level and the rest to adjust to the market risk....

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Samsung and Apple: A Comparative Study

9 pages (2000 words) , Download 2 , Research Paper

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This paper makes an evaluation of the Samsung and Apple as a relationship with their research techniques and marketing strategies employed in acquiring the current positions in the global market.... With the rapid changes in technology, demand and requirement levels increased in the global market for the electronic devices in general.... With the rapid changes in technology, demand and requirement levels increased in the global market for the electronic devices in general....

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High Street versus Online Retailers Prescriptions for Spectacles

8 pages (2202 words) , Download 2 , Essay

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Online retailers' prescriptions for spectacles Introduction: Going through a brief history of the spectacles market in the world, it is known that the main suppliers of spectacles in the sixteenth centuries were the Dutch and were used in the Britain.... The spectacles market can be seen to be growing as requirements of testing eyesight have increased, and with the availability of choices, people demand greater variety of styles and frames of spectacles....

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Business and Operations of Marriott International

8 pages (2121 words) , Download 3 , Essay

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The global hospitality and tourism industry is becoming highly competitive due to the increasing market demand and the presence of several leading global organizations.... Describe the particular business and its operations, as well as industry challenges and opportunities it faces Introduction Company overview and position of its sector in hospitality or tourism industry Global hospitality and tourism industry is becoming highly competitive due to increasing market demand and presence of several leading global organizations....

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Risk Management, Risk in Investing in Real Assets

7 pages (1936 words) , Download 2 , Essay

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Question 2 In terms of acquiring the Latvian logistics business, the company faces business risk, which is posed against the market performance of the acquiring company.... With reference to the Kazakhstan subsidiary investment, some of the risks associated are inflation and interest rate risks, and market risk.... It is advised that the working capital of the company should be managed in such as way that it would have a correspondence with market dictates....

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Central Bank of the Russian Economy

8 pages (2395 words) , Download 2 , Essay

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The Russian economy is still in the process of transitioning towards a more democratic and market-oriented economy.... The economic performance so far has not been spectacular because of the challenges entailed in the change from a command to a market economy.... he Russian economy is still in the process of transitioning towards a more democratic and market-oriented economy.... The economic performance so far has not been spectacular because of the challenges entailed in the change from a command to market economy....

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Strategies of Southco Corporation

7 pages (1810 words) , Download 2 , Essay

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This paper suggests that the company employs a differentiation strategy in achieving the company's objective of increasing market share and revenue. ... is highly dependent on the innovations not only in its specific market but in a global level.... In the case of Southco, this advancement has made its operation more efficient by offering a new way to market its product to its customers.... The internet also removed geographical boundaries and helped the company reach out to a larger market....

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The Case of Mars Bar

7 pages (1750 words) , Download 2 , Research Paper

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Apart from this, the participants shared their thoughts as to the competitiveness of the Mars Bar in the market and said it is a well known product among the consumers and while considering the support shown by the Mars for the national football team of the United Kingdom, one participant stated that it is quite patriotic act from Mars.... Apart from this, it is also recommended that the company shall introduce new flavors which are currently offered by its competitors in the market....

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Dell inc Strategic Analysis Report

16 pages (4000 words) , Download 3 , Essay

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T market is one of leading technological industries where huge number of biggest players like HP, IBM and Apple among others is present.... In relation to economic environment, Dell primarily focuses upon the value of its domestic currencies in terms of products or service delivery which aids the organisation to earn more profit from its international business market.... In relation to social business market, Dell executes wide variety of strategies by which company has been able to deliver innovative products and unique solutions services as per clients' requirements (Ignatiuk, 2009). ...

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The Hopkins and Miller Show

1 pages (250 words) , Download 2 , Essay

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The author of the following essay 'The Hopkins and Miller Show' presents a live Jazz event at the Indianapolis Jazz Club, which is celebrating 53 years of traditional jazz, and it was the show by Robin Hopkins & Kathleen Miller and their band on Sunday, November 15, 2-5 p.... .... ... ... ... It's pointed out that Indianapolis Jazz Club is a very congenial group of jazz lovers who enjoy listening to live jazz and the club has offered one of the most enjoyable Jazz events....

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Compare the yoga system prescribed in the Yoga Sutra to that prescribed in the Yogavasistha

1 pages (250 words) , Download 2 , Essay

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There are various forms of Yoga.... Yoga Sutra is the science of meditation that aims at self apprehension of a person.... In the practice of Yoga Sutra, the individual taking part in the.... ... ... In the course of systematic analysis of the phony identities in the society, an individual comes up with the actual truth within his/her society....

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Models Of Modernality

1 pages (250 words) , Download 2 , Assignment

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Models of abnormality are theories or concepts used to describe different forms of abnormality. ... ... he first one is spiritual model.... This model.... ... ... It was very common during the ancient times.... This model claims that aspects in society such as witchcraft are as a result of demonic possession....

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System Analysis Design

1 pages (250 words) , Download 0 , Article

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The paper "System Analysis Design" examines system analysis as the breakdown of complex ideas into more understandable concepts that can be easily interpreted for efficiency.... The use of maps, charts, and diagrams provides an easier way of analysis and interpretation by an individual.... ... ... ...

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Business Property and Antitrust Law

1 pages (250 words) , Download 3 , Essay

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In this regard, the law prevents the corporation from signing agreements or engaging in practices that can hinder competition in the market.... Impact of anti-trust law on decision-making and operations as Microsoft CorporationAccording to Joseph (2012) the antitrust law, is law aimed at encouraging and protecting healthy market competition through the regulation of anti-competitive measures by companies.... In this regard, the law prevents the corporation from signing agreements or engaging in practices that can hinder competition in the market....

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Apple Incorporated - Macs Value Proposition

1 pages (268 words) , Download 2 , Essay

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Mac offers its brand in the market as something that would last over a long period and this is a guarantee of quality.... Mac brand emphasizes differentiation by stating that, unlike any other brands out in the market, choosing this type of brand would ensure long-term savings due to product features in line with support cost, longevity, and software.... Mac is more into innovation catering to the needs of the market.... This makes Mac as an excellent brand that will substantially last as implied by its long dominance in the market....

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Multi-Agency Practice for Children

14 pages (3500 words) , Download 4 , Essay

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The author states that parental responsibility is an important concept, and parents especially mothers should never lose parental responsibility.... Despite the fact that the concept of multi-agency working assumed an increased importance throughout the 1990s, there was very little information about how to translate this into practice, and even less about how the expectation of inter-professional co-operation was impacting on education.... Parental responsibility is an important concept, and parents especially mothers should never lose parental responsibility....

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Personality and Socialization

13 pages (3250 words) , Download 5 , Essay

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An author of the present essay seeks to discuss the concept of a personality from a psychological perspective.... when psychologists talk of personality; they mean a dynamic concept describing the growth and development of a person's whole psychological system.... when psychologists talk of personality; they mean a dynamic concept describing the growth and development of a person's whole psychological system.... Complexity of the concept of personality as such leads to different ways of study of the subjects....

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Union Citizenship - metaphor or source of rights

12 pages (3000 words) , Download 3 , Essay

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In Rudy case, the concept of citizenship to offer rights for free movement, the Court of Justice has been reluctant to confer “quasi-citizenship” rights to nationals of third countries who are residing in the Union for many years.... In Rudy case, the concept of citizenship to offer rights for free movement, the Court of Justice has been reluctant to confer “quasi-citizenship” rights to nationals of third countries who are residing in the Union for many years....

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Criminal Liability on Doreen for Taking Vanessas Textbook

10 pages (2647 words) , Download 0 , Essay

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Thus, the concept of appropriation has been interpreted so widely that it has become a virtually meaningless concept; both practically and theoretically.... The definition of theft was not redefined and the revision committee stated that we hope the concept of appropriation would be understood easily without any further definition.... However, in practice, it is an absurd concept which shows the enormous powers that the law authorities have....

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The Advanced Stages of Huntingtons Disease

11 pages (3354 words) , Download 3 , Essay

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? Reaction to disability from the perspective of self concept, body image and self-esteem.... y reaction to my disability in relation to self-concept, body image, and self-esteem mostly refers to a negative image of self.... ? In terms of self-concept, my reaction is related to the perception that my self-worth is based on my role as a parent (Chisholm, et.... ue to these negative and unfavourable feelings stemming from my body image and self-concept, my self-esteem is also very low....

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Whether Natural Law Has Faded to Nothing

14 pages (3390 words) , Download 1 , Coursework

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This is reflected in Julius Stone's works when he suggested that the concept of human rights should be perceived as dominant political moral idea that rides on universal acceptance14.... While the concept of human law has drawn its relevance from a range of natural law theories, it can still be argued that the human-dignity-centric approach, which denotes forms of human self-interest, is what has triggered the modern-day human rights movements and ultimate endorsement in the UN Charter, among other human rights covenants, treaties, conventions and declarations15....

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Interpretation of Jane Eyre with Specific References to French Feminist Theory

14 pages (3737 words) , Download 0 , Essay

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Though, the concept of equity between the two genders has always been treated with alienation, but over the course of history, there have been several developments, for instance women have the right to vote, they have a variety in selecting their occupations, and they can make decision about themselves to some extent.... The concept of autoertoticity coined by Irigaray, the element of split subjectivity in Lacanian psychoanalytical approach, the portrayal of Victorian female authors regarding the anxiety of authorship in conforming with existing standards yet breaking out, and Elaine Showalter's assumption about the simultaneous existence of a loud and a mute theme....

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Application of Adult Development to Adult Learning

11 pages (2723 words) , Download 1 , Article

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he concept of andragogy arises when the there is proper or effective learning of adults when they are active participants, instead of passive learners in the learning process.... This arises when the adult participants have achieved the self concept of independence and are, therefore, obliged to develop an inner psychological need to be seen and treated by others as having the capability of self direction.... This concept also places a significant value on the experience of the participants because they get into the learning process with the insight grounded on their previous life experience (Wodlinger, 2007). ...

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Stress in Air Traffic Controllers

10 pages (2500 words) , Download 3 , Research Paper

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It focuses more on the concept of stress in Air Traffic Controllers (ATC) and how high-stress levels can affect the performance of ATCs.... It focuses more on the concept of stress in Air Traffic Controllers (ATC) and how high stress levels can affect the performance of ATCs.... The concept of aviation security comes in as one of the most pressing issues in this regard.... Well, considering the great role played by ATC in the industry, it becomes important to keenly delve into the concept of stress and unveil all the important information pertaining to its mitigation. ...

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Political Socialization

11 pages (2750 words) , Download 2 , Thesis

defined mass communication as the process of transmitting information to a widely diverse and large population (106).... Mass media serve as the means for disseminating such information.... The mass media function to inform the public about current issues and events;.... ... ... 106).... Doris Graber conducted a study on the influence of mass media in American politics....

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Are the constructive trust rules affecting co-owned housing based on the common intention of the parties

11 pages (2750 words) , Download 3 , Essay

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The courts are guided by the concept of unconscionability and refer to the common intentions of the parties in determining what is conscionable or unconscionable.... That is a perfectly viable, underpinning principle on which to base a legal concept like the constructive trust.... This is necessary to the concept of constructive trust and co-ownership housing because the common intentions of the parties is relevant in these kinds of cases and thus provide some guidance as to how the doctrine of common intention is interpreted by the courts and it also deals with rebutting the presumption of ownership and equitable interests, but important features for determining the existence of a constructive trust....

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The Impact of Alcohol

11 pages (3162 words) , Download 2 , Book Report/Review

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There is also an indication that Tucker appeared to believe that he could keep control of his actions regardless of how much he drank, and the concept of controlled loss of control.... This concept was discussed in the Measham and Brain paper (2005) on ‘Binge' Drinking.... ucker appears to have the concept that he can go out, drink an excessive amount of alcohol on the premise and belief that he will be able to function adequately, and will have a controlled loss of control....

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Strategic Analysis and Decision Making

11 pages (2750 words) , Download 4 , Essay

It is safe to say that decision making is one of the most significant if not the most essential of all individual and group efforts within an organization.... Traditionally, theorists have looked at decision making as the multi-step process by which a problem is recognized, solution objectives are defined, a pre-decision is made (that is, a decision concerning how to make a decision), alternatives are generated and assessed, and an alternative is selected implemented, and then followed up....

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Kohut and Freud discussion on Narcissism

12 pages (3000 words) , Download 5 , Essay

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At the centre of the theory is the concept of self, which is conceptualized as a mental system that structures an individual's subjective experience in relation to a set of developmental needs (which Kohut labelled as self-object needs since they are linked to self and are not satisfied by external figures within an individual's life) (Banai, Shaver, and Mikulincer 2005, p.... Kohut instituted an element of Freud's concept of narcissism that enabled him to bypass drive theory and directly propose a theory of the self (Banai, Shaver, and Mikulincer 2005, p....

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Essays on Market Segmentation Concept